{"id":157173,"date":"2021-10-27T08:28:41","date_gmt":"2021-10-27T08:28:41","guid":{"rendered":"https:\/\/tradetracker.com\/?p=157173"},"modified":"2022-06-02T10:33:31","modified_gmt":"2022-06-02T10:33:31","slug":"de-belangrijkste-social-media-trends-voor-2022","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/de-belangrijkste-social-media-trends-voor-2022\/","title":{"rendered":"De belangrijkste social media trends voor 2022"},"content":{"rendered":"

\"social<\/strong><\/p>\n

Op het gebied van social media zijn er recent veel veranderingen geweest. De opkomst van het platform TikTok, Instagram Reels en nieuwe functies zoals social commerce.<\/strong><\/p>\n

Uit onderzoek van Statista, een bedrijf dat gespecialiseerd is in markt- en consumentendata, blijkt dat de tijd die men op social media doorbrengt is toegenomen van 1,5 uur per dag in 2012 tot bijna 2,5 uur in 2021. Millennials (25 tot 40 jaar) en Gen Z (5 tot 24 jaar) brengen het grootste deel van hun tijd online door op social media platformen.<\/p>\n

De social media trends voor 2022:<\/p>\n

1.Creators worden steeds belangrijker\u00a0<\/strong>
\nDe creators hebben steeds meer de macht in handen. Een social media platform kan gemaakt of gekraakt worden door de mate waarin de creators ze voorzien van unieke en kwalitatieve content.<\/p>\n

2. Targeting op een andere wijze\u00a0<\/strong>
\nDoor het verdwijnen van de third-party cookies en ook de controle vanuit de consument over haar eigen gegevens, gaat het in online adverteren terug naar de kern; targeting op basis van demografische gegevens. Dit is op basis van gedrag van de consument binnen een social media platform.<\/p>\n

3. Social commerce\u00a0<\/strong>
\nDoor social commerce worden producten rechtstreeks op social media verkocht. Het gehele aankoopproces van productontdekking tot het afrekenen vindt rechtstreeks plaats op social media. Deze platformen bevatten ook een unieke eigenschap om inspiratie aan commerce te koppelen. Social commerce is dit jaar heel snel gegroeid en dit zal zeker in het komende jaar blijven stijgen.<\/p>\n

4. Korte aandacht spanne\u00a0<\/strong>
\nMensen besteden meer tijd op social media, maar besteden minder tijd aan individuele berichten. De diverse platforms zullen dit moeten aanpassen door steeds vaker hapklare contentopties aan te bieden, zoals korte video’s. TikTok is een platform voor sociale media dat zich toelegt op korte video’s. In de eerste drie maanden van 2020 werd TikTok wereldwijd al 315 miljoen keer gedownload, waarmee een record werd gevestigd voor driemaandelijkse downloads door welke app dan ook.<\/p>\n

Social media is een onmisbaar onderdeel geworden en kan een mooie bijdrage leveren aan een marketingstrategie.<\/p>\n","protected":false},"excerpt":{"rendered":"

Op het gebied van social media zijn er recent veel veranderingen geweest. De opkomst van het platform TikTok, Instagram Reels en nieuwe functies zoals social commerce. Uit onderzoek van Statista, een bedrijf dat gespecialiseerd is in markt- en consumentendata, blijkt dat de tijd die men op social media doorbrengt is toegenomen van 1,5 uur per […]<\/p>\n","protected":false},"author":69,"featured_media":157174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-157173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nDe belangrijkste social media trends voor 2022 | TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Op het gebied van social media zijn er recent veel veranderingen geweest\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/157173\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De belangrijkste social media trends voor 2022\" \/>\n<meta property=\"og:description\" content=\"Op het gebied van social media zijn er recent veel veranderingen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/de-belangrijkste-social-media-trends-voor-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-27T08:28:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T10:33:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/10\/Social-media-trends-2022-1200x500-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"De belangrijkste social media trends voor 2022\" \/>\n<meta name=\"twitter:description\" content=\" Op het gebied van social media zijn er recent veel veranderingen geweest. 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