{"id":159964,"date":"2021-11-24T06:44:36","date_gmt":"2021-11-24T06:44:36","guid":{"rendered":"https:\/\/tradetracker.com\/?p=159964"},"modified":"2021-11-25T10:07:39","modified_gmt":"2021-11-25T10:07:39","slug":"groei-omzet-mobiele-media","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/groei-omzet-mobiele-media\/","title":{"rendered":"Groei omzet mobiele media"},"content":{"rendered":"

\"women
\n<\/strong>Mobiele media\u00a0kan\u00a0gezien\u00a0worden\u00a0als content\u00a0die wordt geconsumeerd vanaf de mobiele telefoon.\u00a0Volgens marktexperts geven consumenten, maar ook adverteerders steeds meer geld uit aan mobiele media content.\u00a0Hierbij kan je denken aan maandelijkse abonnementen voor het afnemen van muziek, video-content,\u00a0social\u00a0media\u00a0maar ook aan\u00a0het installeren van\u00a0apps\u00a0en het doen van in-app aankopen.\u00a0<\/strong><\/p>\n

Dat\u00a0de omzet\u00a0van mobiele media\u00a0is\u00a0gestegen\u00a0heeft een aantal oorzaken. Ten eerste\u00a0is er\u00a0een\u00a0groeiende hoeveelheid gebruikers\u00a0(van mobiele apparatuur),\u00a0ten tweede\u00a0neemt het gebruik\u00a0van verschillende\u00a0paid\u00a0media\u00a0toe\u00a0en\u00a0ten derde stijgt\u00a0ook de\u00a0hoeveelheid tijd die mensen\u00a0op de\u00a0mobiele telefoon\u00a0besteden\u00a0(schermtijd).\u00a0Gemiddeld wordt er\u00a02,5\u00a0uur\u00a0besteed aan\u00a0het\u00a0kijken\u00a0van televisie,\u00a0daarnaast wordt er\u00a04\u00a0uur\u00a0besteed\u00a0op\u00a0laptops\u00a0en\u00a0wordt er\u00a03,5\u00a0uur\u00a0besteed\u00a0op\u00a0de mobiele telefoon.\u00a0Dit\u00a0betekent\u00a0dat mobiele content de\u00a0traditionele\u00a0tv-marketing\u00a0heeft ingehaald.<\/p>\n

Het feit dat consumenten\u00a03,5\u00a0uur\u00a0per dag\u00a0besteden\u00a0op de mobiele telefoon biedt kansen voor adverteerders. Zo is ook te zien dat er in 2020 gemiddeld 7%\u00a0(in Nederland)\u00a0meer apps werden gedownload en dat de bestedingen in de\u00a0app\u00a0stores (wereldwijd) met tot wel 30%\u00a0is\u00a0toegenomen.<\/p>\n

Het is\u00a0nu ook mogelijk om via\u00a0TradeTracker\u00a0de app-installs\u00a0bij te houden en dit kan verwerkt worden in de campagne,\u00a0zie hier<\/a>. Vanwege de stijging in app-downloads\u00a0in Nederland en wereldwijd is het daarom\u00a0ook\u00a0van essentieel\u00a0belang dat\u00a0content\u00a0altijd\u00a0mobiel-vriendelijk is.\u00a0Zo zijn er specifieke bannerformaten die ook op de mobiele telefoon zichtbaar zijn.\u00a0Meer tips om optimaal gebruik te maken van mobiel verkeer lees\u00a0je hier.<\/a><\/p>\n

Heb jij interesse om te starten met het tracken van je app-installs? Of wil je samenwerken met bijvoorbeeld\u00a0social\u00a0media\u00a0publishers?\u00a0Neem dan\u00a0nu\u00a0contact op met je accountmanager, deze kijkt graag samen met jou naar\u00a0de mogelijkheden.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobiele media\u00a0kan\u00a0gezien\u00a0worden\u00a0als content\u00a0die wordt geconsumeerd vanaf de mobiele telefoon.\u00a0Volgens marktexperts geven consumenten, maar ook adverteerders steeds meer geld uit aan mobiele media content.\u00a0Hierbij kan je denken aan maandelijkse abonnementen voor het afnemen van muziek, video-content,\u00a0social\u00a0media\u00a0maar ook aan\u00a0het installeren van\u00a0apps\u00a0en het doen van in-app aankopen.\u00a0 Dat\u00a0de omzet\u00a0van mobiele media\u00a0is\u00a0gestegen\u00a0heeft een aantal oorzaken. Ten eerste\u00a0is er\u00a0een\u00a0groeiende hoeveelheid […]<\/p>\n","protected":false},"author":69,"featured_media":159965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-159964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nGroei omzet mobiele media - TradeTracker.com | Affiliate Marketing<\/title>\n<meta name=\"description\" content=\"Meer activiteit op de mobiele telefoon biedt kansen voor adverteerders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/159964\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Groei omzet mobiele media TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Meer activiteit op de mobiele telefoon biedt kansen voor\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/groei-omzet-mobiele-media\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-24T06:44:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-25T10:07:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/11\/Groei-omzet-mobiele-media-1200x500-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Groei omzet mobiele media\" \/>\n<meta name=\"twitter:description\" content=\" Mobiele media\u00a0kan\u00a0gezien\u00a0worden\u00a0als content\u00a0die wordt geconsumeerd vanaf de mobiele telefoon.\u00a0Volgens marktexperts \" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/11\/Groei-omzet-mobiele-media-1200x500-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/nl\/groei-omzet-mobiele-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/groei-omzet-mobiele-media\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/nl\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Groei omzet mobiele media\",\"datePublished\":\"2021-11-24T06:44:36+00:00\",\"dateModified\":\"2021-11-25T10:07:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/groei-omzet-mobiele-media\/\"},\"wordCount\":299,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/groei-omzet-mobiele-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/11\/Groei-omzet-mobiele-media-1200x500-1.jpg\",\"keywords\":[\"apps\",\"Mobiel\",\"online marketing\",\"Streaming diensten\"],\"articleSection\":[\"TradeTracker News\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/nl\/groei-omzet-mobiele-media\/\",\"url\":\"https:\/\/tradetracker.com\/nl\/groei-omzet-mobiele-media\/\",\"name\":\"Groei omzet mobiele media - 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