{"id":190490,"date":"2021-12-14T10:55:50","date_gmt":"2021-12-14T10:55:50","guid":{"rendered":"https:\/\/tradetracker.com\/?p=190490"},"modified":"2021-12-14T12:12:03","modified_gmt":"2021-12-14T12:12:03","slug":"merchant-interview-craftonly-nl","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/merchant-interview-craftonly-nl\/","title":{"rendered":"Merchant interview: Craftonly.nl"},"content":{"rendered":"

\"craft
\nTradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Craftonly.nl. Joyce van de Vaan, strategisch webshopmanager vertelt ons meer over het bedrijf en hoe zij gebruik maken van affiliate marketing.\u00a0<\/strong><\/p>\n

Wie ben\u202fje, waar werk\u202fje\u202fen wat is\u202fje\u202ffunctie?
\n<\/strong>Ik ben Joyce de Vaan, strategisch webshopmanager bij Craftonly.nl. De webshop voor ambachtelijk gebrouwen\u00a0craft\u00a0beer\u00a0<\/em>en\u00a0speciaalbierpakketten.\u00a0\u00a0
\n<\/strong><\/p>\n

Waarmee onderscheiden jullie\u202fje\u202fals bedrijf?
\n<\/strong>Wij verkopen ambachtelijk gebrouwen\u00a0speciaalbieren\u00a0door onafhankelijke brouwerijen. Dus specifiek geen Leffe of karmeliet, die financieel ge\u00efnjecteerd worden door grote bedrijven zoals AB\u00a0Inbev. Er is niks mis mee, maar wij geloven in eerlijke producten voor een eerlijke prijs gemaakt door echte passievolle brouwers. We bieden een selectie van bijzondere bieren aan die in kleine oplages gebrouwen worden.\u00a0\u00a0
\n<\/strong><\/p>\n

Waarom zijn jullie ooit begonnen met\u202faffiliate\u202fmarketing?
\n<\/strong>Omdat wij weten dat het onmisbaar is in je marketingmix en onze producten zich er goed voor lenen.\u00a0\u00a0
\n<\/strong><\/p>\n

Hoe zorgen jullie ervoor dat je, je huidige marktpositie niet kwijtraakt in een concurrerende markt?
\n<\/strong>Doordat we waarmaken wat we pretenderen. Wij zijn trouw aan onze positionering alleen craft bieren te verkopen en onderscheiden ons met speciale bierpakketten die erg populair zijn bij mensen die cadeaus kopen voor anderen. We hebben nauw contact met onze dierbare leveranciers. Wij zijn gewoon hartstikke trots dat we ze een podium mogen bieden om hun producten te verkopen\u00a0
\n<\/strong><\/p>\n

Welke trends heb je\u202fde afgelopen jaren waargenomen in\u202fjullie segment?
\n<\/strong>Craft\u00a0bier is nog steeds een trend. Veel mensen dachten dat het wel zou komen en weer zou gaan, maar zeker sinds de\u00a0corona crisis\u00a0is gebleken dat het geen hype is. Mensen zijn zich volgens mij veel bewuster van geworden om lokale ondernemers te steunen en niet alleen maar producten te kopen van grote spelers op de markt. Wij bieden daar de producten voor en zagen ook tijdens de coronacrisis dat de vraag naar online producten steeg. Deze combinatie zorgde binnen craftonly.nl voor groei.\u00a0\u00a0
\n<\/strong><\/p>\n

Met welke uitdagingen word je als adverteerder het vaakst geconfronteerd?\u202f<\/strong>
\nEen recente nieuwe ontwikkeling is het verbod op hoge (>25%) op alcohol. Hierdoor kunnen wij helaas minder sterke acties communiceren.<\/p>\n

Met welk type\u202fpublisher\u202fwerk\u202fje\u202fhet best samen, en waarom?\u202f<\/strong>
\nPublishers\u00a0die enigszins wat hebben met bier\/food.\u00a0Ons advies is een zo scherp mogelijke actie te communiceren naar de\u00a0affiliates, hier hebben zij het meeste aan.<\/p>\n

Spelen jullie nog in op speciale thema dagen?\u202f<\/strong>
\nWe hebben met Singles Day, Black Friday en Cyber\u00a0Monday\u00a0speciale acties gedaan op craftonly.nl en zien dat inhaken op de actualiteit een goede strategie is. Onze doelgroep\u00a0even helpen met een seintje van: vergeet niet op tijd je voorraad\u00a0speciaalbier\u00a0aan te vullen voor de feestdagen is een goede. Fijn ook voor mensen om dat online te bestellen en niet\u00a0met dozen te hoeven slepen en er kan weer een streep door een\u00a0To-Do op de\u00a0neverending\u00a0To-Do lijst voor de feestdagen.<\/p>\n

Welke producten promoot\u202fje extra?\u202f<\/strong>
\nOnze Bier Adventskalender promoten we extra omdat dit een heel bijzonder product is en ook goed\u00a0op gezocht\u00a0wordt. Het is specifiek en dus kun je beter promoten omdat je beter weet wat de doelgroep wil\/zoekt.<\/p>\n

Wat voor promotie kunnen\u202fpublishers\u202fhet beste inzetten om deze actie te promoten?
\n<\/strong>Een blogartikel schrijven over de verschillende bier adventskalenders\/bierpakketten\u00a0en de plussen en minnen onder elkaar zetten. Dat is hele relevante content voor een (potentiele) klant die onderzoek doet naar wat er verkrijgbaar is binnen zijn\/haar zoekopdracht.<\/p>\n

Hoe heeft\u202fje\u202fpersoonlijke accountmanager of het\u202fTradeTracker\u202fteam bijgedragen aan\u202fjullie\u202faffiliate\u202fmarketingcampagnes?\u202f<\/strong>
\nPriscilla onze accountmanager staat altijd klaar met raad en daad wanneer we dat nodig hebben. Hoe groot of klein de vraag ook is, ze helpt ons met haar expertise.<\/p>\n

Wat kunnen wij in de nabije toekomst van\u202fjullie\u202fverwachten?
\n<\/strong>Wij gaan onze webshop verbeteren door meer te focussen op pakketten. Hiernaast gaan we de losse bieren die we verkopen iets veranderen qua assortiment. Dat zullen meer limited editions worden met een hoge omloopsnelheid waardoor we de bezoeker van craftonly altijd weer wat nieuws kunnen aanbieden. Ook gaan wij met craftonly.nl veel meer inzetten op personalisatie.<\/p>\n

Zou\u202fje\u202fTradeTracker\u202faanbevelen aan andere adverteerders en\u202fpublishers? Zo ja, waarom?
\n<\/strong>Zeker! Het levert voor ons structureel meer sales op.\u00a0\u00a0
\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Craftonly.nl. Joyce van de Vaan, strategisch webshopmanager vertelt ons meer over het bedrijf en hoe zij gebruik maken van affiliate marketing.\u00a0 Wie ben\u202fje, waar werk\u202fje\u202fen wat is\u202fje\u202ffunctie? Ik ben Joyce de Vaan, strategisch webshopmanager bij Craftonly.nl. De webshop voor […]<\/p>\n","protected":false},"author":69,"featured_media":190491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-190490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nMerchant interview: Craftonly.nl - TradeTracker.com | Affiliate Marketing<\/title>\n<meta name=\"description\" content=\"De strategisch webshopmanager van Craftonly.nl vertelt meer hoe zij affiliates inzetten\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/190490\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merchant interview: Craftonly.nl TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"De strategisch webshopmanager van Craftonly.nl vertelt meer hoe\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/merchant-interview-craftonly-nl\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-14T10:55:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-14T12:12:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/12\/Craft-only-1200x500-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Merchant interview: Craftonly.nl\" \/>\n<meta name=\"twitter:description\" content=\" TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. 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