{"id":45903,"date":"2017-08-18T14:56:41","date_gmt":"2017-08-18T14:56:41","guid":{"rendered":"https:\/\/tradetracker.com\/?p=45903\/"},"modified":"2022-02-16T22:07:55","modified_gmt":"2022-02-16T22:07:55","slug":"insights-het-custom-attributiemodel-nader-bekeken","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/insights-het-custom-attributiemodel-nader-bekeken\/","title":{"rendered":"Insights &#8211; Het custom attributiemodel nader bekeken"},"content":{"rendered":"<p><strong> Adverteerders die starten met Real Attribution van TradeTracker kunnen kiezen uit een aantal modellen. Vijf van de in totaal zes attributiemodellen belonen touchpoints op basis van de positie in het conversiepad, terwijl het custom model de mogelijkheid biedt andere factoren mee te nemen. In deze Insights gaan we dieper in op het custom model. We bekijken de mogelijkheden van maatwerk en de effecten van het custom model.<\/strong><\/p>\n<p>In een custom model kunnen adverteerders hun commissie verdelen op basis van drie verschillende elementen: de positie van het touchpoint in het pad, het site type en het marktsegment van de publisher die het touchpoint heeft gegenereerd. In de berekening van de commissie krijgt elk element een waarde mee die wordt uitgedrukt in een percentage van de commissie. Vervolgens wordt de commissie verdeeld volgens het gekozen distributiemodel voor dat element. Als adverteerders besluiten exceptions in een model op te nemen, wordt dat ook als custom model beschouwd.<br \/>\n<img decoding=\"async\" class=\"\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/Custom-model-NL-1.png\" alt=\"Elementen Attributiemodellen\" width=\"1193\" height=\"424\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Waarom kiezen adverteerders voor een custom model?<\/h2>\n<p>Op dit moment wordt ongeveer 50% van de Real Attribution campagnes ingericht volgens een custom model. Dat de meerderheid daarvoor kiest, komt omdat dit model een extra kans biedt (naast de positie van het touchpoint) om publishers te belonen voor de waarde die adverteerders graag op die specifieke plek willen zien.<strong>\u00a0<\/strong><\/p>\n<h2>Effect van de elementen Site type en Marktsegment<\/h2>\n<p>Het effect van custom modellen waarin adverteerders extra gewicht kunnen toekennen aan specifieke site types of marktsegmenten is aanzienlijk. Een paar opvallende voorbeelden:<br \/>\n\u2022 Adverteerders die binnen hun site type grote nadruk leggen op bloggers zien het verkeer met 40% toenemen.<br \/>\n\u2022 Adverteerders die een relatief hoge waarde toekennen aan vergelijkingssites merken dat ze een betere positie krijgen onder hun publishers en zien het aantal transacties meer dan verdubbelen door de hogere eCPC-score.<br \/>\n\u2022 Grote warenhuizen die binnen hun campagnes een zware weging toekennen aan marktsegmenten die passen bij de producten die zij voeren, bijvoorbeeld mode, elektronica, persoonlijke verzorging of baby\u2019s en kinderen, merken dat publishers binnen deze marktsegmenten meer plaatsen.<\/p>\n<h2>Effecten van exceptions<\/h2>\n<p>Een extra mogelijkheid binnen het custom attributiemodel is het maken<br \/>\nvan uitzonderingen oftewel exceptions. De exceptions waaruit de adverteerder<br \/>\nkan kiezen, zijn:<br \/>\n\u2022 Een affiliate uitsluiten van een beloning binnen het conversiepad.<br \/>\n\u2022 Een publisher of een groep van publishers een vaste vergoeding toekennen voor het bezit van het laatste touchpoint.<br \/>\nAdverteerders maken gebruik van de eerste exception als zij hun directe CPC en CPM partners opnemen in hun Real Attribution model. In de eerste fase van de integratie stellen zij voor deze affiliates het model in op \u2018geen attributie\u2019, zodat ze hun rol binnen en hun impact op het conversiepad kunnen zien. In de tweede fase verplaatsen zij de commissies voor CPC\/CPM naar CPA door de exception te verwijderen. Dan worden deze publishers ook op basis van performance betaald.<\/p>\n<p>De tweede exception wordt door sommige adverteerders gecombineerd met specifieke sitetypen, bijvoorbeeld cashback sites.<\/p>\n<p><a href=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/Custom-model-NL.pdf\">Lees hier het PDF document<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerders die starten met Real Attribution van TradeTracker kunnen kiezen uit een aantal modellen. Vijf van de in totaal zes attributiemodellen belonen touchpoints op basis van de positie in het conversiepad, terwijl het custom model de mogelijkheid biedt andere factoren mee te nemen. In deze Insights gaan we dieper in op het custom model. We  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":45905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-45903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Insights - Het custom attributiemodel nader bekeken - TradeTracker.com | Affiliate &amp; Performance Marketing<\/title>\n<meta name=\"description\" content=\"Adverteerders die starten met Real Attribution van TradeTracker kunnen kiezen uit een aantal modellen. Vijf van de in totaal zes attributiemodellen belonen touchpoints op basis van de positie in het conversiepad,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/45903\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights - Het custom attributiemodel nader bekeken\" \/>\n<meta property=\"og:description\" content=\"Adverteerders die starten met Real Attribution van TradeTracker\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/insights-het-custom-attributiemodel-nader-bekeken\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate &amp; Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-18T14:56:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-16T22:07:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/Custom-model-NL-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1948\" \/>\n\t<meta property=\"og:image:height\" content=\"611\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Insights - Het custom attributiemodel nader bekeken\" \/>\n<meta name=\"twitter:description\" content=\" Adverteerders die starten met Real Attribution van TradeTracker kunnen kiezen uit een aantal modellen. 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