{"id":87438,"date":"2019-04-08T14:43:47","date_gmt":"2019-04-08T14:43:47","guid":{"rendered":"https:\/\/tradetracker.com\/?p=87438"},"modified":"2022-01-27T01:26:02","modified_gmt":"2022-01-27T01:26:02","slug":"roas-als-nieuwe-kpi-beschikbaar-in-tradetracker-interface","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/roas-als-nieuwe-kpi-beschikbaar-in-tradetracker-interface\/","title":{"rendered":"ROAS als nieuwe KPI beschikbaar in TradeTracker interface"},"content":{"rendered":"

\"\"<\/p>\n

TradeTracker heeft de Return on Ad Spend (kortweg: ROAS) toegevoegd als KPI in de rapportages in de interface. Op deze manier kunt u als adverteerder eenvoudig zien wat de ROAS is op uw campagnes, individuele affiliate sites over verschillende promotiematerialen.<\/p>\n

Gebruik deze nieuwe KPI om uw campagne nog verder te optimaliseren. Affiliatesites met een relatief lage ROAS kunnen wellicht veel meer voor u doen door met ze in gesprek te gaan over additionele mogelijkheden voor promoties. In combinatie met de inzet van een ander Attributiemodel dan last-click kunt u enerzijds de ROAS nog verder optimaliseren en anderzijds de omzet uit uw performance kanaal vergroten.<\/p>\n

Additionele tip: Publisher tagging<\/strong>
\nBinnen de TradeTracker interface kunt u affiliates taggen. Door op de\u00a0 affiliate site naam te klikken kunt u eenvoudig in het nieuwe venster \u00e9\u00e9n of meerdere tags meegeven aan een affiliate, bijvoorbeeld de productcategorie die zij veel voor u verkopen. Binnen zowel de rapportages als het lijstoverzicht affiliates kunt u dan de resultaten voor de affiliates op basis van hun tag eenvoudig inzien. Dit is handig wanneer u een aanbieding heeft voor de productcategorie waarmee u de affiliates heeft getagd. Zo kunt u snel deze affiliates terugvinden en ze benaderen de actie extra prominent te plaatsen.<\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker heeft de Return on Ad Spend (kortweg: ROAS) toegevoegd als KPI in de rapportages in de interface. Op deze manier kunt u als adverteerder eenvoudig zien wat de ROAS is op uw campagnes, individuele affiliate sites over verschillende promotiematerialen. Gebruik deze nieuwe KPI om uw campagne nog verder te optimaliseren. Affiliatesites met een relatief […]<\/p>\n","protected":false},"author":69,"featured_media":87472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1306,1298,1297,1310,9,1299],"class_list":["post-87438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adverteerder","category-services","category-shopping","category-telecom","category-geen-onderdeel-van-een-categorie","category-travel"],"yoast_head":"\nROAS als nieuwe KPI beschikbaar in TradeTracker interface - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"TradeTracker heeft de Return on Ad Spend (kortweg: ROAS) toegevoegd als KPI in de rapportages in de interface. 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