{"id":91390,"date":"2019-07-29T08:10:51","date_gmt":"2019-07-29T08:10:51","guid":{"rendered":"https:\/\/tradetracker.com\/?p=91390"},"modified":"2022-06-02T11:45:11","modified_gmt":"2022-06-02T11:45:11","slug":"publisher-spotlight-blackfridaydeals-nu","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/publisher-spotlight-blackfridaydeals-nu\/","title":{"rendered":"Publisher Spotlight: BlackFridayDeals.nu"},"content":{"rendered":"

\"\"<\/p>\n

TradeTracker stelt regelmatig verschillende publishers in de spotlight om hun verhaal te doen. Deze keer in de publisher spotlight, Etienne Rozenblad van Blackfridaydeals.nu.<\/p>\n

Wat is het verhaal achter je site\/business?<\/strong><\/p>\n

We merkten dat steeds meer bedrijven meededen aan Black Friday. Aangezien Black Friday een hectische periode is waarin bedrijven veel adverteren, was de kans groot dat we een deal over het hoofd zouden zien. Wij waren van mening dat het overzichtelijker is als alle deals op een single platform te vinden zijn. Vanuit dit idee zijn wij een nieuw project genaamd BlackFridayDeals.nu<\/a> begonnen. Twee jaar later zijn wij tevreden met de resultaten en aan het zoeken naar mogelijke uitbreiding van ons concept naar het buitenland.<\/p>\n

Waarom ben je ooit begonnen met affiliate marketing?<\/strong><\/p>\n

Als ondernemer ben je voortdurend bezig met het kijken naar trends in de markt. Consumenten doen steeds meer online aankopen en worden echte prijsjagers. Dit heeft er toe geleid dat wij zijn begonnen met affiliate marketing. We spelen in op de trends die binnen de markt spelen door online portalen te cre\u00ebren waarin prijzen worden vergelijken van verschillende aanbieders. Affiliate marketing biedt voor elke partij een positieve uitkomst: de adverteerder ontvangt bezoekers, consumenten kunnen partijen vergelijken en wij ontvangen commissies voor het leveren van onze diensten.<\/p>\n

Welke ontwikkelingen verwacht je binnen affiliate marketing anno 2019? Denk je dat andere dagen naast Black Friday een belangrijkere rol gaan spelen (Bijvoorbeeld Singles day)?\u00a0<\/strong><\/p>\n

We merken dat de interesse in Black Friday ieder jaar verder toeneemt. Een ontwikkeling die hiermee samengaat, is dat adverteerders consumenten langer de tijd willen bieden om gebruik te maken van hun acties. Daardoor zal Black Friday uiteindelijk steeds meer Black Week worden. Dit biedt ruimte voor adverteerders om meer kortingsacties op te zetten in deze drukke periode. Daarnaast zal Singles Day en Green Monday steeds relevanter worden. Adverteerders kunnen profiteren van de gekte die rond deze perioden speelt.<\/p>\n

Welke trends heb je de afgelopen jaren waargenomen in jouw segment?<\/strong><\/p>\n

Het ligt misschien voor de hand, maar het is echt zo dat mensen steeds meer online hun Black Friday aankopen doen. Voorheen zaten mensen tijdens de ori\u00ebntatiefase vaak online, maar deden hun aankopen vervolgens in fysieke winkels. Vandaag de dag merken we, mede omdat sommige deals van adverteerders enkel online geldig zijn en het consumentenvertrouwen in online winkelen toeneemt, dat een toenemende groep mensen liever hun Black Friday aankopen online doet. BlackFridayDeals.nu speelt in op en bevorderd deze trend.<\/p>\n

Heeft het steeds toegankelijker worden van websitecreatie invloed op de wijze van promotie bij publishers volgens jou?<\/strong><\/p>\n

Ja, bezoekers kunnen steeds beter converteren op de websites. Voorheen hadden we bijvoorbeeld de promotie op basis van webshop niveau en dat kan tegenwoordig ook op deals niveau. Hierdoor kunnen wij onze bezoekers beter assisteren in de deals die aansluiten bij hun behoeften.<\/p>\n

Hoe heeft de komst van Real Attribution invloed gehad op jou als publisher?<\/strong><\/p>\n

In het begin waren wij bij de komst van Real Attribution nog sceptisch omdat wij van mening waren dat bij onze Black Friday aanbiedingen<\/a> het \u2018last cookie counts-model\u2019 beter uitpakt voor ons. Na de overgang naar Real Attribution zien wij echter nog steeds positieve resultaten. Wij promoten namelijk door het jaar heen speciale acties met toestemming van de adverteerders. Aangezien wij merken dat de producten niet altijd direct via ons worden gekocht, kunnen wij nu nog wel profiteren van commissies omdat bezoekers via een ander kanaal de aankoop doen.<\/p>\n

Welke tips zou jij adverteerders meegeven om de samenwerking met jou of met andere affiliates te verbeteren?<\/strong><\/p>\n

Voorgaande jaren hebben wij gemerkt dat adverteerders hun Black Friday acties pas kort voor Black Friday naar publishers communiceren. Dit cre\u00ebert een situatie voor ons waarin wij de deals in een kort tijdsbestek online moeten zetten. Dit maakt het onmogelijk om alle deals toe te voegen van adverteerders. Het zou handiger zijn om deze deals al geruime tijd van tevoren te hebben, dan kunnen wij deze deals vervolgens inplannen en dan weten adverteerders dat hun deals ook daadwerkelijk gepromoot worden door publishers. Een andere tip is om de deals naar publishers te communiceren aan de hand van een productfeed. Deze productfeed kunnen wij (of andere affiliates) vervolgens importeren, wat een grote tijdwinst op kan leveren bij het toevoegen van de deals. Eventueel kan hierbij nog gezegd worden welke productgroepen vaak goed converteren bij de adverteerders, dan kunnen wij deze deals een prominentere plek bieden op de website.<\/p>\n

Wij danken Etienne voor het beantwoorden en het leuke interview. Heeft u als adverteerder interesse om met BlackFridayDeals.nu samen te werken, neem dan contact op met uw accountmanager.<\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker stelt regelmatig verschillende publishers in de spotlight om hun verhaal te doen. Deze keer in de publisher spotlight, Etienne Rozenblad van Blackfridaydeals.nu. Wat is het verhaal achter je site\/business? We merkten dat steeds meer bedrijven meededen aan Black Friday. Aangezien Black Friday een hectische periode is waarin bedrijven veel adverteren, was de kans groot […]<\/p>\n","protected":false},"author":69,"featured_media":91392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1306,1302,1297,9],"class_list":["post-91390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adverteerder","category-affiliate","category-shopping","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nPublisher Spotlight: BlackFridayDeals.nu - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"TradeTracker stelt regelmatig verschillende publishers in de spotlight om hun verhaal te doen. 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