{"id":95498,"date":"2019-11-05T07:48:00","date_gmt":"2019-11-05T07:48:00","guid":{"rendered":"https:\/\/tradetracker.com\/?p=95498"},"modified":"2022-01-27T01:27:24","modified_gmt":"2022-01-27T01:27:24","slug":"december-feestmaand","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/december-feestmaand\/","title":{"rendered":"December feestmaand"},"content":{"rendered":"

\"\"<\/p>\n

Het jaarlijkse piekmoment voor de Retail komt er weer aan. Na de drukke periode in november door onder andere Singles Day en Black Friday staat ook de December feestmaand bijna voor de deur. Dit is structureel gezien, met feestdagen als Sinterklaas en Kerstmis, nog steeds de beste maand qua uitgaven in het Retail segment. \u00a0Tevens betekent december ook de kick-off voor het vroegboekseizoen in het Travel segment zodra de kerstdagen voorbij zijn.<\/strong><\/p>\n

De komende periode biedt dan ook grote mogelijkheden, maar dan moet je er als E-tailer wel klaar voor zijn. Uit onderzoek van RTB House is gebleken dat in Nederland webshops in december het meeste in het weekend bezocht worden terwijl wereldwijd mensen juist vaker op maandag online shoppen in december. Op kerstavond bezoekt men zelden een webshop en liggen ook het aantal transacties flink lager dan gemiddeld. De kans dat Nederlandse gebruikers op een online advertentie klikken is het grootst tussen Kerst en Oud en Nieuw.<\/p>\n

Binnen de detailhandel profiteren veel verschillende segmenten van de December feestmaand. Zo lopen natuurlijk speelgoedwinkels goed, maar ook elektronicawinkels, kledingzaken, drogisterijen en meubelwinkels varen wel. Tevens profiteert ook de foodsector natuurlijk flink van deze gezellige feestdagen.<\/p>\n

Stel een apart budget beschikbaar<\/strong><\/p>\n

Middels een additioneel budget kunnen posities en promotiepakketten ingekocht worden bij de meest relevante Kerst en Cadeau publishers. Binnen het affiliatekanaal zijn de dedicated Kerst publishers de eerste posities al aan het opvullen. Om u een duidelijke inzage te bieden in de verschillende mogelijkheden zal TradeTracker een speciaal Themadocument samenstellen, dat, op te vragen is bij uw accountmanager. In dit themadocument worden de extra exposure mogelijkheden voor u op een rijtje gezet.<\/p>\n

Zorg er dan ook voor dat u nu al de juiste plaatsingen krijgt bij de toppublishers om er zo voor te zorgen dat u helemaal klaar bent voor \u00e9\u00e9n van de hoogtepunten in het jaar. Dit is het moment om uw affiliate campagne extra te pushen. Een aantal extra kansen voor deze periode op een rij:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 EPC op niveau: de EPC (gemiddelde verdiensten die publishers op uw programma hebben per doorgestuurde bezoeker) is de belangrijkste graadmeter om uw campagne te vergelijken met concurrerende campagnes. Door nu al een commissieverhoging door te voeren is uw campagne relatief aantrekkelijk ten opzichte van andere programma\u2019s en krijgt u nog betere plaatsingen;<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bonusmodel o.b.v. targets: Behalen publishers dit jaar een door u gezet target, biedt hen dan een bonus om nu al de beste plaatsingen te krijgen;<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Communiceer salesacties: Neem uw salesacties mee in de nieuwsbrief van TradeTracker richting publishers;<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bannermateriaal: Update uw bannermateriaal voor december en zorg voor een sterke generieke bannerset;<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dedicated landingspagina: Zorg voor een dedicated landingspagina (en productfeed) met de hardlopers tijdens deze periode. Affiliates kunnen hun promoties naar deze pagina linken;<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 E-mail shoots: Laat specifieke affiliates uw doelgroep targeten aan de hand van hun email database.<\/p>\n

Wilt u optimaal profiteren van deze periode? Vraag dan uw accountmanager voor extra advies!<\/p>\n","protected":false},"excerpt":{"rendered":"

Het jaarlijkse piekmoment voor de Retail komt er weer aan. Na de drukke periode in november door onder andere Singles Day en Black Friday staat ook de December feestmaand bijna voor de deur. Dit is structureel gezien, met feestdagen als Sinterklaas en Kerstmis, nog steeds de beste maand qua uitgaven in het Retail segment. \u00a0Tevens […]<\/p>\n","protected":false},"author":69,"featured_media":95524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-95498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nDecember feestmaand - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Het jaarlijkse piekmoment voor de Retail komt er weer aan. 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