{"id":95920,"date":"2019-12-04T09:04:42","date_gmt":"2019-12-04T09:04:42","guid":{"rendered":"https:\/\/tradetracker.com\/?p=95920"},"modified":"2022-01-27T01:23:39","modified_gmt":"2022-01-27T01:23:39","slug":"black-friday-werd-black-week-in-2019","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/black-friday-werd-black-week-in-2019\/","title":{"rendered":"Black Friday werd Black week in 2019"},"content":{"rendered":"![\"\"](\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/12\/holiday-black-friday@2x.jpg\")
Nu Black Friday weer voorbij is kan de balans worden opgemaakt. Wederom werden weer alle records verbroken qua salesaantallen en exposures, maar er waren wel enige opvallende zaken waarneembaar. Waar dit hoogtepunt in het shoppingjaar de afgelopen jaren veel meer piekte op de vrijdag zelf en de daaropvolgende cyber Monday was deze week de focus meer op de hele aanloopweek naar het weekend toe gericht. Het aantal verkopen in de dagen voor Black Friday lag op circa 30% hoger dan dezelfde dagen in 2018. Ook IDeal zag het aantal transacties op de vrijdag zelf ongeveer gelijk blijven, maar zich meer richtten op de dagen daarvoor. De belangrijkste reden hiervoor is de logistieke problemen die webshops in eerdere jaren hadden ervaren en hierom besloten de aanbiedingen meer te spreiden.<\/p>\n
Een aantal opvallende zaken:<\/p>\n
\u2022 Grote winnaars dit jaar waren de webshops gericht op elektronica. De kortingen leken niet alleen hoger dan de vorige jaren, ook de bestedingen via het affiliate kanaal gingen enorm omhoog. Over de hele week werden meer dan 115% meer transacties gerealiseerd\u00a0 ten opzichte van het vorige jaar. Ook de sport- en recreatiesegmenten en\u00a0 het gezondheid en verzorging segment liet triple-digit groeiwaardes zien. Het speelgoedsegment groeide ook vooral binnen de categorie electronica (Gaming);<\/p>\n
\u2022 Adverteerders kondigen eerder aan wat er later die week met korting te koop zal zijn. De acties zijn vaker product- of categoriegericht;<\/p>\n
\u2022 Consumenten zetten de wekker voor het vinden van specifieke deals en willen geen deals mislopen. Het aantal transacties op de vrijdag voor 09.00 \u2018s-ochtends lag aanzienlijk hoger dan het jaar daarvoor;<\/p>\n
\u2022 Het aantal Black Friday gerichte affiliates name norm toe. Meer dan drie keer zo veel publishers hadden sites\/pagina\u2019s dedicated ingericht op deze actieperiode. Het vooraf inkopen van posities bij deze publishers gebeurde dit jaar ook gemiddeld 3 weken eerder dan voorheen;<\/p>\n
\u2022 Veel acties werden anders ingestoken. In plaats van een x-percentage korting op alles gingen adverteerders korting meer inrichten op bestedingsbedragen; hoe groter de order, hoe hoger de korting;<\/p>\n
\u2022 De travelmarkt lijkt voor het eerst echt mee te gaan in de hype. Binnen de reisindustrie werden 20% meer transacties waargenomen dan dezelfde periode vorig jaar.<\/p>\n
Het fenomeen Black Friday lijkt alleen maar meer te groeien. Zorg er dan ook voor dat u helemaal klaar bent voor het komende jaar aan het eind van de zomerperiode. Vraag uw accountmanager tegen die tijd voor de beste tips.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nu Black Friday weer voorbij is kan de balans worden opgemaakt. Wederom werden weer alle records verbroken qua salesaantallen en exposures, maar er waren wel enige opvallende zaken waarneembaar. Waar dit hoogtepunt in het shoppingjaar de afgelopen jaren veel meer piekte op de vrijdag zelf en de daaropvolgende cyber Monday was deze week de focus […]<\/p>\n","protected":false},"author":69,"featured_media":95931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1306,1302,9],"class_list":["post-95920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adverteerder","category-affiliate","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\n
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