{"id":97122,"date":"2020-02-03T16:07:45","date_gmt":"2020-02-03T16:07:45","guid":{"rendered":"https:\/\/tradetracker.com\/?p=97122"},"modified":"2020-02-03T16:08:32","modified_gmt":"2020-02-03T16:08:32","slug":"een-terugblik-op-de-webwinkel-vakdagen-2020","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/een-terugblik-op-de-webwinkel-vakdagen-2020\/","title":{"rendered":"Een terugblik op de WebWinkel Vakdagen 2020"},"content":{"rendered":"

\"\"
\nEvenals de voorgaande jaren was TradeTracker ook dit jaar aanwezig op de Webwinkel Vakdagen in de Jaarbeurs te Utrecht. De veertiende editie van dit jaarlijks terugkerende evenement was er \u00e9\u00e9n vol met interessante sprekers, waarbij nagenoeg alle facetten binnen het online landschap belicht werden. Zo kregen bezoekers onder meer de kans om meer te weten te komen over het succesvolle loyalty-programma van HEMA.<\/span>Centraal thema van deze editie was het webwinkel-jubileum. 25 Jaar geleden, op 1 maart 1995, werd met Zerosix, een webshop in hardware, software en randapparatuur, de allereerste Nederlandse webwinkel gelanceerd. Dit bleek het startpunt van de ontwikkeling van het Nederlandse online landschap. Een online ontwikkeling die 25 jaar later allerminst tot haar einde is gekomen. <\/span><\/p>\n

Ook in de aankomende jaren zullen deze ontwikkelingen niet tot stilstand komen. Een van de belangrijkste punten waar de aandacht op werd gevestigd, is de toetreding van Amazon tot de Nederlandse online markt. <\/span><\/p>\n

Deze ontwikkeling betekent dat de Nederlandse webshops de komende jaren voor een alsmaar grotere uitdaging komen te staan. Het ligt in de lijn der verwachting dat de toenemende concurrentie dankzij de toetreding van Amazon uiteindelijk het einde zal betekenen voor de webwinkels die hier niet adequaat op anticiperen.<\/span><\/p>\n

De eerste dag van de Webwinkel Vakdagen werd traditiegetrouw afgesloten met de Nieuwjaarsborrel van <\/span>Thuiswinkel.org<\/a>. Ook tijdens deze Nieuwjaarsborrel werd stilgestaan bij het feit dat de Nederlandse e-commerce 25 jaar geleden het levenslicht zag. Ter gelegenheid van dit jubileum werd er een pubquiz georganiseerd, toegespitst op de vele ontwikkelingen van de afgelopen 25 jaar. <\/span><\/p>\n

Zowel op de eerste als tweede dag waren er enorm veel lezingen om te bezoeken. Zo waren er o.a. lezingen over personalisatie, inzetten van verschillende kanalen, marketing trends, data-driven werken, het beter weg kunnen zetten van je producten en hier een mooie match in kunnen vinden. Ook was het goed om te zien dat het publiek enorm divers was. Met meer dan 13.000 bezoekers en 200 lezingen was het een zeer geslaagd event.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Evenals de voorgaande jaren was TradeTracker ook dit jaar aanwezig op de Webwinkel Vakdagen in de Jaarbeurs te Utrecht. De veertiende editie van dit jaarlijks terugkerende evenement was er \u00e9\u00e9n vol met interessante sprekers, waarbij nagenoeg alle facetten binnen het online landschap belicht werden. Zo kregen bezoekers onder meer de kans om meer te weten […]<\/p>\n","protected":false},"author":69,"featured_media":97123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-97122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nEen terugblik op de WebWinkel Vakdagen 2020 - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Evenals de voorgaande jaren was TradeTracker ook dit jaar aanwezig op de Webwinkel Vakdagen in de Jaarbeurs te Utrecht. 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