{"id":120035,"date":"2020-10-30T12:52:54","date_gmt":"2020-10-30T12:52:54","guid":{"rendered":"https:\/\/tradetracker.com\/?p=120035"},"modified":"2020-10-30T13:21:51","modified_gmt":"2020-10-30T13:21:51","slug":"evaluering-av-kampanjer-og-webanalyse","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/no\/evaluering-av-kampanjer-og-webanalyse\/","title":{"rendered":"Webanalyse vs Evaluering av kampanjer"},"content":{"rendered":"

\"\"<\/p>\n

Markedsf\u00f8rere blir daglig konfrontert med enorme mengder data for \u00e5 analysere og overv\u00e5ke markedsf\u00f8ringskampanjer p\u00e5 nettet. Disse dataene kommer fra forskjellige kilder, og n\u00e5r kunder bruker webanalyse for \u00e5 verifisere kampanjedataene v\u00e5re, vil de ofte konkludere med at det er avvik mellom dataene i analyseverkt\u00f8yet og dataene fra TradeTracker.<\/p>\n

Forskjellene er helt forst\u00e5elige ettersom webanalyse er en kompleks sak. I det vedlagte dokumentet (engelsk) forklarer vi hvor disse forskjellene kommer fra og hvorfor TradeTracker mest sannsynlig vil spore resultatene av affiliatekampanjer mer n\u00f8yaktig enn generelle analyseplattformer som Google Analytics. Her er en kort oppsummering av de viktigste \u00e5rsakene til forskjellene og hvorfor de noen ganger er uunng\u00e5elige:<\/p>\n

\u00a0 \u00a0 –\u00a0 \u00a0Ulike definisjoner og betingelser eller avvikende attribusjonspolitikk<\/strong><\/p>\n

\u00a0 \u00a0 –\u00a0 \u00a0Feil implementering eller frav\u00e6r av parametere som UTM-koder<\/strong><\/p>\n

\u00a0 \u00a0 –\u00a0 \u00a0Mistede UTM-koder for\u00e5rsaket av viderekoblinger<\/strong><\/p>\n

\u00a0 \u00a0 –\u00a0 \u00a0Feil implementering av analyseprogrammet p\u00e5 landingssiden eller kvitteringssiden<\/strong><\/p>\n

\u00a0 \u00a0 –\u00a0 \u00a0Feil implementering av sporingskoden fra TradeTracker p\u00e5 kvitteringssiden<\/strong><\/p>\n

\u00a0 \u00a0 –\u00a0 \u00a0Brukerpreferanser som surfing med programvare som blokkerer Google Analytics<\/strong><\/p>\n

Har du problemer med dataavvik? Sp\u00f8r din account manager i TradeTracker, som da kan sjekke om vi sammen kan sikre at kampanjen kj\u00f8rer riktig p\u00e5 alle sider.<\/p>\n

Last ned dokumentet her:<\/strong><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Markedsf\u00f8rere blir daglig konfrontert med enorme mengder data for \u00e5 analysere og overv\u00e5ke markedsf\u00f8ringskampanjer p\u00e5 nettet. Disse dataene kommer fra forskjellige kilder, og n\u00e5r kunder bruker webanalyse for \u00e5 verifisere kampanjedataene v\u00e5re, vil de ofte konkludere med at det er avvik mellom dataene i analyseverkt\u00f8yet og dataene fra TradeTracker. Forskjellene er helt forst\u00e5elige ettersom webanalyse […]<\/p>\n","protected":false},"author":69,"featured_media":120036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50],"class_list":["post-120035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-no"],"yoast_head":"\nWebanalyse vs Evaluering av kampanjer - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Markedsf\u00f8rere blir daglig konfrontert med enorme mengder data for \u00e5 analysere og overv\u00e5ke markedsf\u00f8ringskampanjer p\u00e5 nettet. 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