{"id":123807,"date":"2020-11-23T13:30:58","date_gmt":"2020-11-23T13:30:58","guid":{"rendered":"https:\/\/tradetracker.com\/?p=123807"},"modified":"2021-11-27T21:38:47","modified_gmt":"2021-11-27T21:38:47","slug":"jak-pandemia-zmienila-zakupy-online","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/pl\/jak-pandemia-zmienila-zakupy-online\/","title":{"rendered":"Jak pandemia zmieni\u0142a zakupy online?"},"content":{"rendered":"
\u0179r\u00f3d\u0142o: informacje prasowe<\/span><\/h6>\n

\"Jak<\/p>\n

Z punktu widzenia gospodarki pandemia koronawirusa w pierwszej kolejno\u015bci przywo\u0142uje skojarzenia negatywne. Gigantyczne straty finansowe, masowe redukcje etat\u00f3w, a nawet bankructwo \u2013 to scenariusz, kt\u00f3ry zrealizowa\u0142 si\u0119 w zbyt wielu przedsi\u0119biorstwach. Mog\u0142oby si\u0119 wydawa\u0107, \u017ce ta bezprecedensowa sytuacja uderzy\u0142a we wszystkie sektory. Ale czy na pewno? Jak pandemia zmieni\u0142a nawyki zakupowe Polak\u00f3w i kto zarabia na lockdownie?<\/strong><\/p>\n

Nie ma \u017cadnych w\u0105tpliwo\u015bci co do tego, \u017ce zwyci\u0119zc\u0105 w zaistnia\u0142ej w 2020 roku sytuacji jest szeroko poj\u0119ta bran\u017ca e-commerce. Liczne raporty opublikowane w tym wyj\u0105tkowym okresie zgadzaj\u0105 si\u0119 co do dw\u00f3ch zasadniczych punkt\u00f3w. Po pierwsze, popularno\u015b\u0107 zakup\u00f3w w sieci osi\u0105gn\u0119\u0142a niespotykany wcze\u015bniej poziom (71% badanych zadeklarowa\u0142o wykonywanie zakup\u00f3w online w miejsce zakup\u00f3w stacjonarnych). Po drugie, zdecydowana wi\u0119kszo\u015b\u0107 os\u00f3b (90% dla zakup\u00f3w przez strony internetowe i 80% dla u\u017cytkownik\u00f3w aplikacji) deklaruje dalsze korzystanie z internetowych zakup\u00f3w po zako\u0144czeniu obowi\u0105zywania obecnych restrykcji sanitarnych. Co to oznacza? Obserwujemy powstanie zupe\u0142nie nowego profilu konsumenta i jego zwyczaj\u00f3w zakupowych.<\/p>\n

Dlaczego kupujemy przez Internet?<\/strong><\/h4>\n

Wed\u0142ug szacunk\u00f3w rynek e-commerce i e-grocery w Polsce w trakcie pandemii potroi\u0142 swoj\u0105 wielko\u015b\u0107. Podobnie sprawa ma si\u0119 we W\u0142oszech czy Francji. Nawet najbardziej zagorza\u0142ych przeciwnik\u00f3w, do zakup\u00f3w w sieci ostatecznie przekona\u0142o bezpiecze\u0144stwo. Dok\u0142adnie z tego samego powodu odnotowano wzrost popularno\u015bci p\u0142atno\u015bci kart\u0105 lub telefonem. Zamawianie swoich ulubionych produkt\u00f3w przez Internet jeszcze nigdy nie by\u0142o tak \u0142atwe i przyjemne. Firmy prze\u015bcigaj\u0105 si\u0119 w dostarczaniu nowoczesnych rozwi\u0105za\u0144 e-p\u0142atno\u015bci. Brak pieni\u0119dzy? To r\u00f3wnie\u017c nie problem \u2013 z pomoc\u0105 przychodzi ca\u0142y wachlarz mo\u017cliwo\u015bci po\u017cyczek, sp\u0142at ratalnych czy kredyt\u00f3w.<\/p>\n

Przedsi\u0119biorcy operuj\u0105cy w Internecie docieraj\u0105 do coraz szerszej grupy odbiorc\u00f3w, poniewa\u017c do takiej formy pozyskiwania produkt\u00f3w przekonali si\u0119 r\u00f3wnie\u017c ludzie starsi oraz mieszka\u0144cy mniejszych miast i miejscowo\u015bci. Dodatkowe, cz\u0119sto wymieniane, atuty zakup\u00f3w online to brak kolejek i wygodna dostawa do domu. Elastyczne formy dostarczania produkt\u00f3w to obecnie obok ceny najwa\u017cniejszy aspekt, w kt\u00f3rym rywalizuj\u0105 internetowi sprzedawcy.<\/p>\n

Co kupujemy w sieci?<\/strong><\/h4>\n

W ci\u0105gu 2020 roku najwi\u0119kszym zainteresowaniem cieszy\u0142y si\u0119 internetowe sklepy oferuj\u0105ce produkty spo\u017cywcze, marki oferuj\u0105ce odzie\u017c i obuwie oraz sprz\u0119t komputerowy, RTV i AGD. Szczeg\u00f3lnie w pocz\u0105tkowych etapach lockdownu pozbawieni mo\u017cliwo\u015bci p\u00f3j\u015bcia do ulubionego centrum handlowego Polacy najch\u0119tniej nabywali w sieci odzie\u017c, obuwie i kosmetyki. Raporty wskazuj\u0105 tak\u017ce na popularno\u015b\u0107 \u015brodk\u00f3w higienicznych i jedzenia na wynos. W tym miejscu warto wspomnie\u0107 r\u00f3wnie\u017c o szybuj\u0105cym w g\u00f3r\u0119 trendzie na samodzielne gotowanie w domowym zaciszu.<\/p>\n

Jednak nie tylko gotowanie zajmowa\u0142o czas osobom miesi\u0105cami zamkni\u0119tym z swoich domach i mieszkaniach. Wi\u0119ksza ilo\u015b\u0107 czasu wolnego w naturalny spos\u00f3b prze\u0142o\u017cy\u0142a si\u0119 na rozw\u00f3j w\u0142asnych zainteresowa\u0144. To z kolei zaskutkowa\u0142o wzrostem zam\u00f3wie\u0144 online wszelkiego rodzaju produkt\u00f3w zwi\u0105zanych z dzia\u0142em \u201ehobby\u201d.<\/p>\n

Mamy do czynienia z jeszcze jednym istotnym zjawiskiem kszta\u0142tuj\u0105cym obecne trendy zakupowe. Coraz bardziej \u015bwiadomi konsumenci stawiaj\u0105 przede wszystkim na lokalne produkty ekologiczne, firmy dbaj\u0105ce o \u015brodowisko oraz wspieranie rodzimego rynku poprzez wybieranie polskich marek.<\/p>\n

Szanse dla bran\u017cy e-commerce<\/strong><\/h4>\n

Niekt\u00f3rzy szacuj\u0105, \u017ce epidemia COVID-19 przyspieszy\u0142a w Europie rozw\u00f3j bran\u017cy e-commerce \u015brednio o rok. Ju\u017c na samym pocz\u0105tku pandemii \u2013 do ko\u0144ca kwietnia 2020 r \u2013 a\u017c 1,7 tysi\u0105ca przedsi\u0119biorc\u00f3w zdecydowa\u0142o si\u0119 na wkroczenie ze swoja ofert\u0105 do sieci. To wszystko przek\u0142ada si\u0119 na blisko 20-miliardowy wzrost warto\u015bci sektora e-commerce w naszym kraju. Szacuje si\u0119, \u017ce jego warto\u015b\u0107 za rok 2020 przekroczy zawrotn\u0105 sum\u0119 70 mld z\u0142. Co ciekawe, niemal co trzeci konsument kupuj\u0105cy online korzysta z zagranicznych serwis\u00f3w e-commerce. Cieszy\u0107 mo\u017ce fakt, \u017ce wzrasta tak\u017ce popularno\u015b\u0107 polskich sklep\u00f3w internetowych w\u015br\u00f3d zagranicznych nabywc\u00f3w.<\/p>\n

Jakie s\u0105 zatem prognozy na przysz\u0142o\u015b\u0107? Z ca\u0142\u0105 pewno\u015bci\u0105 rozw\u00f3j bran\u017cy e-commerce nieco wyhamuje w 2021 roku. Po ponownym otwarciu galerii handlowych i spadku liczby zachorowa\u0144 cz\u0119\u015b\u0107 konsument\u00f3w wr\u00f3ci do tradycyjnego sposobu robienia zakup\u00f3w. Niezale\u017cnie od tego, pewne tendencje pozostan\u0105 z nami na d\u0142ugi czas \u2013 to w\u0142a\u015bnie one s\u0105 szans\u0105 dla rozwoju biznesowego przedsi\u0119biorstw w sektorze online. Co Polacy b\u0119d\u0105 kupowa\u0107 w sieci? Blisko 70% respondent\u00f3w zadeklarowa\u0142o, \u017ce w ci\u0105gu nast\u0119pnego p\u00f3\u0142rocza nie zmniejszy warto\u015bci internetowych zakup\u00f3w z kategorii kosmetyk\u00f3w, ubra\u0144 (domowych), elektroniki, jedzenia na wynos, \u015brodk\u00f3w higienicznych czy artyku\u0142\u00f3w spo\u017cywczych.<\/p>\n

Samo przeniesienie dzia\u0142alno\u015bci do Internetu nie jest jeszcze gwarancj\u0105 sukcesu. Bran\u017ca online musi na bie\u017c\u0105co zmienia\u0107 si\u0119, by nad\u0105\u017ca\u0107 za nowymi potrzebami i oczekiwaniami swoich klient\u00f3w. Do nowej rzeczywisto\u015bci dostosowano r\u00f3wnie\u017c takie zjawiska, jak Black Friday \u2013 niegdy\u015b dzie\u0144 wyj\u0105tkowych ofert, na kt\u00f3ry czeka\u0142 niemal ka\u017cdy z nas. Dzi\u015b oferta Black Friday zosta\u0142a rozszerzona na tydzie\u0144, a nawet kilka tygodni. W obliczu braku dochod\u00f3w z zamkni\u0119tych sklep\u00f3w stacjonarnych, firmy musz\u0105 wykazywa\u0107 si\u0119 nie lada kreatywno\u015bci\u0105, by przyci\u0105gn\u0105\u0107 klient\u00f3w w inny spos\u00f3b. Czy mo\u017cna wyobrazi\u0107 sobie do tego lepsz\u0105 okoliczno\u015b\u0107 ni\u017c dzie\u0144 \u201eszalonych okazji\u201d?<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0179r\u00f3d\u0142o: informacje prasowe Z punktu widzenia gospodarki pandemia koronawirusa w pierwszej kolejno\u015bci przywo\u0142uje skojarzenia negatywne. Gigantyczne straty finansowe, masowe redukcje etat\u00f3w, a nawet bankructwo \u2013 to scenariusz, kt\u00f3ry zrealizowa\u0142 si\u0119 w zbyt wielu przedsi\u0119biorstwach. Mog\u0142oby si\u0119 wydawa\u0107, \u017ce ta bezprecedensowa sytuacja uderzy\u0142a we wszystkie sektory. Ale czy na pewno? Jak pandemia zmieni\u0142a nawyki zakupowe Polak\u00f3w […]<\/p>\n","protected":false},"author":69,"featured_media":123518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44],"class_list":["post-123807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-pl"],"yoast_head":"\nTradeTracker.com | Jak pandemia zmieni\u0142a zakupy online?<\/title>\n<meta name=\"description\" content=\"Zakupy online? 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