{"id":41743,"date":"2017-07-20T15:47:28","date_gmt":"2017-07-20T15:47:28","guid":{"rendered":"https:\/\/tradetracker.com\/real-attribution-insights-real-attribution-vs-assisted-commissions\/"},"modified":"2020-06-24T13:12:26","modified_gmt":"2020-06-24T13:12:26","slug":"real-attribution-insights-porownanie-modeli","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/pl\/real-attribution-insights-porownanie-modeli\/","title":{"rendered":"Real Attribution Insights \u2013 Realna Atrybucja vs. Prowizje Asystuj\u0105ce"},"content":{"rendered":"

Real Attribution Insights<\/h2>\n

Wielu reklamodawc\u00f3w w\u0142\u0105czaj\u0105cych w swoich kampaniach Real Attribution wcze\u015bniej wykorzystywa\u0142o lub rozwa\u017ca\u0142o dodanie tzw. Modelu Asystuj\u0105cego, gdzie poza last-click wynagradzane s\u0105 r\u00f3wnie\u017c touchpointy asystuj\u0105ce. W praktyce modele te r\u00f3\u017cni\u0105 si\u0119 zar\u00f3wno elastyczno\u015bci\u0105, efektywno\u015bci\u0105, jak i ROI obu modeli. Poni\u017cszy artyku\u0142 przedstawia g\u0142\u00f3wne r\u00f3\u017cnice mi\u0119dzy Modelem Asystuj\u0105cym, a Realn\u0105 Atrybucj\u0105.<\/p>\n

U\u017cywaj\u0105c \u201eModelu Asystuj\u0105cego\u201d, reklamodawcy wynagradzaj\u0105 asystuj\u0105ce touchpointy transakcji, p\u0142ac\u0105c dodatkow\u0105 prowizj\u0119. W przypadku, gdy transakcja zawiera trzy touchpointy asystuj\u0105ce, reklamodawca ka\u017cdy z nich wynagradza \u201ebonusem\u201d. Realna Atrybucja pozwala na inne rozwi\u0105zanie. To model atrybucji determinuje przydzia\u0142 prowizji dla ka\u017cdego touchpointu zaanga\u017cowanego w transakcje i odpowiednio je wynagradza.<\/p>\n

\"Real<\/p>\n

Revenue Share vs. dodatkowe op\u0142aty<\/h2>\n

Transparentno\u015b\u0107 wynagrodzenia za transakcje jest korzystna dla obu stron w programie partnerskim. Reklamodawca wykorzystuj\u0105cy Realn\u0105 Atrybucj\u0119 ustala optymalne RS, kt\u00f3re nast\u0119pnie dzielone jest pomi\u0119dzy zaanga\u017cowane touchpointy, gwarantuj\u0105c bezpiecze\u0144stwo koszt\u00f3w. Wynagradzanie w modelu Prowizji Asystuj\u0105cej oznacza, \u017ce reklamodawca musi by\u0107 gotowy pokry\u0107 dodatkow\u0105 warto\u015b\u0107 prowizji gdy pojawi\u0105 si\u0119 touchpointy asystuj\u0105ce. Model ten otwiera r\u00f3wnie\u017c drog\u0119 do nadu\u017cy\u0107 ze strony wydawc\u00f3w, kt\u00f3rzy mog\u0105 generowa\u0107 ruch niskiej jako\u015bci, a wiec dodatkowe koszty, przy jednoczesnym spadku wska\u017anika ROI.<\/p>\n

Wynagradzanie wydawc\u00f3w na ka\u017cdym etapie lejka sprzeda\u017cowego<\/h2>\n

Analizuj\u0105c \u015bcie\u017cki konwersji mo\u017cemy zauwa\u017cy\u0107, \u017ce pewne rodzaje stron wyst\u0119puj\u0105 r\u00f3wnocze\u015bnie na tych samych etapach procesu zakupowego. Przyk\u0142adowo, w przypadku klienta rezerwuj\u0105cego wakacje, w inicjacyjnych stadiach \u015bcie\u017cki konwersji zauwa\u017camy g\u0142\u00f3wnie witryny tematyczne i blogi. Nast\u0119pnie informacje zbierane s\u0105 na por\u00f3wnywarkach i witrynach z okazjami. W ostatnim kroku klienci maj\u0105 tendencj\u0119 do odwiedzania stron z kodami rabatowymi i witryn typu cashback w celu znalezienia najlepszej oferty. Korzystaj\u0105c z modelu asystuj\u0105cego, reklamodawcy nie s\u0105 w stanie wynagradza\u0107 jako\u015bciowych wydawc\u00f3w na ca\u0142ej \u015bcie\u017cce zakupu, gdy\u017c model ten premiuje jedynie wydawc\u00f3w wyst\u0119puj\u0105cych na ko\u0144cu \u015bcie\u017cki konwersji. W konsekwencji reklamodawcy p\u0142ac\u0105 dodatkowe
\nwynagrodzenie wydawcom tego samego typu, co konwerter. Z Realn\u0105 Atrybucj\u0105, ca\u0142kowite Revenue Share jest jasne z g\u00f3ry, dzi\u0119ki czemu wszyscy wydawcy danego typu strony wynagradzani s\u0105 w podobny spos\u00f3b, je\u015bli pe\u0142n\u0105 podobne role. Dla reklamodawcy oznacza to, \u017ce bez wzgl\u0119du na d\u0142ugo\u015b\u0107 \u015bcie\u017cki \u2013 ca\u0142kowita warto\u015b\u0107 wynagrodzenia za transakcj\u0119 jest sta\u0142a.<\/p>\n

Warto\u015b\u0107 dodana<\/h2>\n

Wykorzystuj\u0105c Realn\u0105 Atrybucj\u0119, reklamodawcy mog\u0105 w swoich modelach atrybucyjnych wynagradza\u0107 r\u00f3\u017cne typy stron i segment\u00f3w rynku, zgodnie z w\u0142asnymi preferencjami. Przypisuj\u0105c wi\u0119ksz\u0105 wag\u0119 konkretnym typom stron czy segment\u00f3w rynku, reklamodawca mo\u017ce zwi\u0119kszy\u0107 atrakcyjno\u015b\u0107 programu dla po\u017c\u0105danych w kampanii wydawc\u00f3w. Wyb\u00f3r modelu atrybucji pozwala wi\u0119c reklamodawcom dostosowywa\u0107 strategie kampanii perfomancowych pod konkretne cele marketingowe. Przyk\u0142adowo, model Pozycyjny korzystnie wp\u0142ynie na branding, podczas gdy model Rozk\u0142adu Czasowego k\u0142adzie wi\u0119kszy nacisk na konwersj\u0119. Kierowanie si\u0119 warto\u015bci\u0105 dodan\u0105 jest niemo\u017cliwe w modelach Prowizji Asystuj\u0105cej, gdy\u017c model ten wynagradza jednakowo okre\u015blon\u0105 liczb\u0119 asyst, niezale\u017cnie od typu strony, ca\u0142kowitej liczby touchpoint\u00f3w, czy segmentu rynku.<\/p>\n

Si\u0142a display\u2019u<\/h2>\n

Wydawcy korzystaj\u0105cy z baner\u00f3w promocyjnych mog\u0105 sta\u0107 si\u0119 istotnym partnerem marek w programach afiliacyjnych. W\u0142\u0105czenie \u201eods\u0142ony\u201d do modelu atrybucji motywuje ich do aktywnej promocji display i zwi\u0119ksza efekt brandingowy kampanii. W przypadku modelu Prowizji Asystuj\u0105cej, wynagradzanie za emisje jest niemo\u017cliwe. Sprawia to, \u017ce umieszczanie baner\u00f3w jest dla wydawc\u00f3w mniej atrakcyjne finansowo, gdy\u017c szanse, \u017ce banery oka\u017c\u0105 si\u0119 last-clickiem s\u0105 nik\u0142e. Po\u0142\u0105czenie wynagradzania \u201eemisji jako rzeczywistych touchpoint\u00f3w\u201d z d\u0142u\u017cszym oknem atrybucji (co w przypadku modelu Prowizji Asystuj\u0105cej jest niekonfigurowalne) pozwala uzyska\u0107 jeszcze lepsze efekty wydawc\u00f3w wykorzystuj\u0105cych kana\u0142 display.<\/p>\n

W\u0142\u0105cz inne kana\u0142y<\/h2>\n

Najwa\u017cniejsz\u0105 r\u00f3\u017cnic\u0105 mi\u0119dzy Realn\u0105 Atrybucj\u0105 a Prowizj\u0105 Asystuj\u0105c\u0105 jest mo\u017cliwo\u015b\u0107 w\u0142\u0105czania r\u00f3wnie\u017c kana\u0142\u00f3w zewn\u0119trznych w \u015bcie\u017ck\u0119 konwersji. Realna Atrybucja pozwala mierzy\u0107 nieograniczon\u0105 liczb\u0119 touchpoint\u00f3w i oferuje rozwi\u0105zania, kt\u00f3re zwi\u0119kszaj\u0105 jako\u015b\u0107 kana\u0142u efektywno\u015bciowego. Przyk\u0142adowo, w\u0142\u0105czenie dzia\u0142a\u0144 retargetuj\u0105cych w trackingu dzia\u0142a\u0144 efektywno\u015bciowych poskutkowa\u0142o dwudziestoprocentowym wzrostem transakcji innych wydawc\u00f3w, kt\u00f3rzy dotychczas byli nadpisywani przez dzia\u0142ania retargetujace.<\/p>\n

\"Real<\/p>\n

Ty te\u017c mo\u017cesz uwolni\u0107 potencja\u0142 swoich kampanii efektywno\u015bciowych dzi\u0119ki Real Attribution! Dowiedz si\u0119 wi\u0119cej na real attribution<\/a>.<\/p>\n

Zapoznaj si\u0119 z kolejnym artyku\u0142em z cyklu “Real Attribution Insights”: Real Attribution Insights \u2013 Od rywalizacji do wsp\u00f3\u0142pracy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Real Attribution Insights Wielu reklamodawc\u00f3w w\u0142\u0105czaj\u0105cych w swoich kampaniach Real Attribution wcze\u015bniej wykorzystywa\u0142o lub rozwa\u017ca\u0142o dodanie tzw. Modelu Asystuj\u0105cego, gdzie poza last-click wynagradzane s\u0105 r\u00f3wnie\u017c touchpointy asystuj\u0105ce. W praktyce modele te r\u00f3\u017cni\u0105 si\u0119 zar\u00f3wno elastyczno\u015bci\u0105, efektywno\u015bci\u0105, jak i ROI obu modeli. Poni\u017cszy artyku\u0142 przedstawia g\u0142\u00f3wne r\u00f3\u017cnice mi\u0119dzy Modelem Asystuj\u0105cym, a Realn\u0105 Atrybucj\u0105. U\u017cywaj\u0105c \u201eModelu Asystuj\u0105cego\u201d, […]<\/p>\n","protected":false},"author":69,"featured_media":42730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44],"class_list":["post-41743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-pl"],"yoast_head":"\nReal Attribution Insights \u2013 Realna Atrybucja vs. Prowizje Asystuj\u0105ce - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Artyku\u0142 przedstawia g\u0142\u00f3wne r\u00f3\u017cnice mi\u0119dzy Modelem Asystuj\u0105cym a Real Attribution. W praktyce r\u00f3\u017cni\u0105 si\u0119 elastyczno\u015bci\u0105, efektywno\u015bci\u0105, jak i ROI obu modeli.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/pl\/wp-json\/wp\/v2\/posts\/41743\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Attribution Insights \u2013 Realna Atrybucja vs.\" \/>\n<meta property=\"og:description\" content=\"Artyku\u0142 przedstawia g\u0142\u00f3wne r\u00f3\u017cnice mi\u0119dzy Modelem\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/pl\/real-attribution-insights-porownanie-modeli\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-20T15:47:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-24T13:12:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/ravsam01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1506\" \/>\n\t<meta property=\"og:image:height\" content=\"499\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Real Attribution Insights \u2013 Realna Atrybucja vs.\" \/>\n<meta name=\"twitter:description\" content=\"Real Attribution Insights Wielu reklamodawc\u00f3w w\u0142\u0105czaj\u0105cych w swoich kampaniach Real Attribution wcze\u015bniej \" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/ravsam01-1200x398.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insights-porownanie-modeli\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insights-porownanie-modeli\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/pl\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Real Attribution Insights \u2013 Realna Atrybucja vs. Prowizje Asystuj\u0105ce\",\"datePublished\":\"2017-07-20T15:47:28+00:00\",\"dateModified\":\"2020-06-24T13:12:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insights-porownanie-modeli\/\"},\"wordCount\":785,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insights-porownanie-modeli\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/ravsam01.png\",\"keywords\":[\"Affiliate Marketing\",\"performance marketing\",\"real attribution\",\"realna atrybucja\",\"TradeTracker\"],\"articleSection\":[\"TradeTracker News\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insights-porownanie-modeli\/\",\"url\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insights-porownanie-modeli\/\",\"name\":\"Real Attribution Insights \u2013 Realna Atrybucja vs. Prowizje Asystuj\u0105ce - TradeTracker.com | Affiliate Marketing | Performance Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insights-porownanie-modeli\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insights-porownanie-modeli\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/ravsam01.png\",\"datePublished\":\"2017-07-20T15:47:28+00:00\",\"dateModified\":\"2020-06-24T13:12:26+00:00\",\"description\":\"Artyku\u0142 przedstawia g\u0142\u00f3wne r\u00f3\u017cnice mi\u0119dzy Modelem Asystuj\u0105cym a Real Attribution. 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