{"id":42019,"date":"2017-08-07T14:23:21","date_gmt":"2017-08-07T14:23:21","guid":{"rendered":"https:\/\/tradetracker.com\/?p=42019\/"},"modified":"2020-06-24T13:10:53","modified_gmt":"2020-06-24T13:10:53","slug":"real-attribution-insight-konkurencji-wspolpracy","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/pl\/real-attribution-insight-konkurencji-wspolpracy\/","title":{"rendered":"Real Attribution Insights \u2013 Od rywalizacji do wsp\u00f3\u0142pracy"},"content":{"rendered":"

Real Attribution Insights<\/h2>\n

Od momentu wprowadzenia Real Attribution obserwujemy globalne zmiany w zachowaniach i interakcjach wydawc\u00f3w w kampaniach. Wynagradzanie za warto\u015b\u0107 dodan\u0105 na ca\u0142ej \u015bcie\u017cce konwersji poskutkowa\u0142o poszukiwaniem i wdra\u017caniem nowych sposob\u00f3w promocji marki. Wielu wydawc\u00f3w dostrzega przewagi wsp\u00f3\u0142pracy nad tradycyjn\u0105 rywalizacj\u0105 o ostatnie klikni\u0119cie.<\/p>\n

Popularny na rynku afliacyjnym model \u201elast-clik wins\u201d przyznaje prowizj\u0119 wydawcy, tylko je\u015bli wygenerowa\u0142 on ostatnie klikni\u0119cie na \u015bcie\u017cce konwersji. W niekt\u00f3rych przypadkach wydawca mo\u017ce r\u00f3wnie\u017c otrzyma\u0107 arbitralnie okre\u015blony bonus za tzw. \u201easyst\u0119\u201d, ale nawet takie rozwi\u0105zanie nie motywuje wydawc\u00f3w do rozwijania promocji na pocz\u0105tkowych etapach \u015bcie\u017cki konwersji. Wdro\u017cenie Realnej Atrybucji w TradeTracker rewolucjonizuje ten utarty model i zach\u0119ca wydawc\u00f3w do zaanga\u017cowania na wszystkich etapach procesu decyzyjnego u\u017cytkownika. Co wi\u0119cej, zwi\u0119ksza szans\u0119 na finalizacj\u0119 transakcji dzi\u0119ki przemy\u015blanemu kierowaniu u\u017cytkownika na strony domykaj\u0105ce sprzeda\u017ce, bez utraty prowizji.<\/p>\n

\"real<\/p>\n

Skup si\u0119 na u\u017cytkowniku, nie na klikni\u0119ciu<\/h2>\n

Wyobra\u017amy sobie u\u017cytkownika rozwa\u017caj\u0105cego zakup roweru. To relatywnie du\u017ca inwestycja, o d\u0142ugim procesie decyzyjnym. Na pierwszym etapie u\u017cytkownika musi zdecydowa\u0107 jaki rodzaj roweru chcia\u0142by kupi\u0107, nast\u0119pnie jakie marki rozwa\u017ca, a ostatecznie \u2013 gdzie dokona\u0107 zakupu i w jaki spos\u00f3b znale\u017a\u0107 najbardziej atrakcyjn\u0105 cen\u0119. Na wszystkich tych etapach u\u017cywa r\u00f3\u017cnych stron internetowych w poszukiwaniu potrzebnych informacji.<\/p>\n

Dla wydawc\u00f3w na pocz\u0105tkowych stadiach procesu decyzyjnego szanse na wygenerowanie prowizji by\u0142y dotychczas znikome. Jednak wdro\u017cenie Realne Atrybucji modyfikuje cel wydawc\u00f3w. Zamiast skupia\u0107 si\u0119 na jak najszybszym zamkni\u0119ciu transakcji mog\u0105 skoncentrowa\u0107 si\u0119 na dostarczeniu u\u017cytkownikowi najlepszej jako\u015bci informacji, dostosowanej to etapu, na kt\u00f3rym znajduje si\u0119 na swojej drodze do zakupu.<\/p>\n

Od rywalizacji do wsp\u00f3\u0142pracy<\/h2>\n

Zauwa\u017calnym efektem wdro\u017cenia Realnej Atrybucji w kampaniach jest przekierowywanie u\u017cytkownika pomi\u0119dzy wydawcami z celu zwi\u0119kszenia szansy na konwersj\u0119, a co za tym idzie \u2013 uzyskanie prowizji.<\/p>\n

Ten rodzaj wsp\u00f3\u0142pracy wida\u0107 wyra\u017anie na prezentowanej ni\u017cej \u015bcie\u017cce konwersji.
\nPrzedostatni wydawca wyposa\u017cy\u0142 u\u017cytkownika w poszukiwane informacje, uzupe\u0142niaj\u0105c je o wiadomo\u015b\u0107 o kodzie rabatowym, dost\u0119pnym na witrynie wydawcy konwertuj\u0105cego. Tym samym szans\u0119 na domkni\u0119cie tej konkretnej \u015bcie\u017cki wzros\u0142y.<\/p>\n

\"real<\/p>\n

To tylko jeden z przyk\u0142ad\u00f3w, jak wydawcy zaczynaj\u0105 kooperowa\u0107 mi\u0119dzy sob\u0105, jednocz\u0105c si\u0119 wok\u00f3\u0142 wsp\u00f3lnego celu: doprowadzenia transakcji do skutku i wygenerowania prowizji. To nowe podej\u015bcie generuje nawet trzycyfrowe wzrosty u reklamodawc\u00f3w. Ty te\u017c mo\u017cesz uwolni\u0107 potencja\u0142 swoich kampanii efektywno\u015bciowych dzi\u0119ki Real Attribution!<\/p>\n

Ty te\u017c mo\u017cesz uwolni\u0107 potencja\u0142 swoich kampanii efektywno\u015bciowych dzi\u0119ki Real Attribution! Dowiedz si\u0119 wi\u0119cej na real attribution<\/a>.<\/p>\n

Zapoznaj si\u0119 z kolejnym artyku\u0142em z cyklu “Real Attribution Insights”: Real Attribution Insights \u2013 Zachowanie klient\u00f3w<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Real Attribution Insights Od momentu wprowadzenia Real Attribution obserwujemy globalne zmiany w zachowaniach i interakcjach wydawc\u00f3w w kampaniach. Wynagradzanie za warto\u015b\u0107 dodan\u0105 na ca\u0142ej \u015bcie\u017cce konwersji poskutkowa\u0142o poszukiwaniem i wdra\u017caniem nowych sposob\u00f3w promocji marki. Wielu wydawc\u00f3w dostrzega przewagi wsp\u00f3\u0142pracy nad tradycyjn\u0105 rywalizacj\u0105 o ostatnie klikni\u0119cie. Popularny na rynku afliacyjnym model \u201elast-clik wins\u201d przyznaje prowizj\u0119 wydawcy, […]<\/p>\n","protected":false},"author":69,"featured_media":43123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44],"class_list":["post-42019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-pl"],"yoast_head":"\nReal Attribution Insights \u2013 Od rywalizacji do wsp\u00f3\u0142pracy - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Real Attribution zmienia zachowania wydawc\u00f3w w kampaniach. Rywalizacj\u0119 o ostatnie klikni\u0119cie zast\u0119puje wsp\u00f3\u0142praca stawiaj\u0105ca w centrum uwagi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/pl\/wp-json\/wp\/v2\/posts\/42019\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Attribution Insights \u2013 Od rywalizacji do\" \/>\n<meta property=\"og:description\" content=\"Real Attribution zmienia zachowania wydawc\u00f3w w kampaniach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/pl\/real-attribution-insight-konkurencji-wspolpracy\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-07T14:23:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-24T13:10:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/2017-08-09-16_42_10-TT_CPTAinsightspaper_EN.pdf-Adobe-Acrobat-Reader-DC-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"808\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Real Attribution Insights \u2013 Od rywalizacji do\" \/>\n<meta name=\"twitter:description\" content=\"Real Attribution Insights Od momentu wprowadzenia Real Attribution obserwujemy globalne zmiany w zachowaniach i interakcjach \" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/2017-08-09-16_42_10-TT_CPTAinsightspaper_EN.pdf-Adobe-Acrobat-Reader-DC-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insight-konkurencji-wspolpracy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insight-konkurencji-wspolpracy\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/pl\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Real Attribution Insights \u2013 Od rywalizacji do wsp\u00f3\u0142pracy\",\"datePublished\":\"2017-08-07T14:23:21+00:00\",\"dateModified\":\"2020-06-24T13:10:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insight-konkurencji-wspolpracy\/\"},\"wordCount\":482,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insight-konkurencji-wspolpracy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/2017-08-09-16_42_10-TT_CPTAinsightspaper_EN.pdf-Adobe-Acrobat-Reader-DC-1.png\",\"keywords\":[\"real attribution\",\"realna atrybucja\",\"TradeTracker\"],\"articleSection\":[\"TradeTracker News\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insight-konkurencji-wspolpracy\/\",\"url\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insight-konkurencji-wspolpracy\/\",\"name\":\"Real Attribution Insights \u2013 Od rywalizacji do wsp\u00f3\u0142pracy - TradeTracker.com | Affiliate Marketing | Performance Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insight-konkurencji-wspolpracy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insight-konkurencji-wspolpracy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/2017-08-09-16_42_10-TT_CPTAinsightspaper_EN.pdf-Adobe-Acrobat-Reader-DC-1.png\",\"datePublished\":\"2017-08-07T14:23:21+00:00\",\"dateModified\":\"2020-06-24T13:10:53+00:00\",\"description\":\"Real Attribution zmienia zachowania wydawc\u00f3w w kampaniach. 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