{"id":42257,"date":"2017-08-08T13:11:16","date_gmt":"2017-08-08T13:11:16","guid":{"rendered":"https:\/\/tradetracker.com\/?p=42257\/"},"modified":"2020-06-24T13:23:35","modified_gmt":"2020-06-24T13:23:35","slug":"real-attribution-insights-zachowanie","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/pl\/real-attribution-insights-zachowanie\/","title":{"rendered":"Real Attribution Insights \u2013 Zachowanie klient\u00f3w"},"content":{"rendered":"

Real Attribution Insights<\/h2>\n

Od momentu wprowadzenia Realnej Atrybucji w kampaniach TradeTracker obserwujemy post\u0119puj\u0105ce zmiany w zachowaniach reklamodawc\u00f3w i wydawc\u00f3w, zar\u00f3wno na poziomie poszczeg\u00f3lnych partner\u00f3w, jak i globalnie. Najszybciej zaobserwowali\u015bmy wzrost liczby aktywnych wydawc\u00f3w, wyd\u0142u\u017cenie \u015bredniej d\u0142ugo\u015bci \u015bcie\u017cki konwersji, wzrost liczby zaanga\u017cowanych touchpoint\u00f3w i r\u00f3\u017cnorodno\u015bci \u015bcie\u017cek. Znaczenie tych wska\u017anik\u00f3w om\u00f3wimy dok\u0142adnie w niniejszym artykule.<\/p>\n

\"real<\/p>\n

Realna Atrybucja zrewolucjonizowa\u0142a spos\u00f3b w jaki wydawcy promuj\u0105 kampanie. Maj\u0105 oni teraz mo\u017cliwo\u015b\u0107 otrzymania prowizji na ka\u017cdym etapie \u015bcie\u017cki zakupu, a co za tym idzie, dostosowuj\u0105 swoje dzia\u0142ania promocyjne w celu maksymalizacji korzy\u015bci z modelu Realnej Atrybucji. Doprowadzi\u0142o to do zmian w \u015bcie\u017ckach konwersji w kampaniach z atrybucj\u0105.<\/p>\n

\u015arednia d\u0142ugo\u015b\u0107 \u015bcie\u017cki<\/h2>\n

Zauwa\u017caln\u0105 zmian\u0105 w kampaniach opartych na Realnej Atrybucji w TradeTracker jest wyd\u0142u\u017canie \u015bcie\u017cki konwersji. Zwi\u0119kszona liczba wydawc\u00f3w na etapie inicjacyjnym spowodowa\u0142a zmian\u0119 \u015bredniej d\u0142ugo\u015bci \u015bcie\u017cki z 18.74 dni do 25.05 dni i nadal ro\u015bnie. Na przyk\u0142adach poszczeg\u00f3lnych wydawc\u00f3w mo\u017cna zauwa\u017cy\u0107, jak adaptuj\u0105 oni swoje dzia\u0142ania, aby dopasowa\u0107 je do modeli Realnej Atrybucji. Wzros\u0142a r\u00f3wnie\u017c liczba \u015bcie\u017cek, w kt\u00f3rych uczestniczy\u0142 na r\u00f3\u017cnych etapach tylko jeden wydawca. Widzimy, jak wydawcy wdra\u017caj\u0105 nowe strategie, by lepiej wp\u0142ywa\u0107 na decyzje zakupowe swoich u\u017cytkownik\u00f3w.<\/p>\n

Liczba touchpoint\u00f3w<\/h2>\n

Spodziewan\u0105 zmian\u0105 by\u0142 wzrost liczby touchpoint\u00f3w zaanga\u017cowanych w pojedyncz\u0105 konwersj\u0119. Analiza \u0142\u0105czna wszystkich atrybuowanych \u015bcie\u017cek konwersji wykaza\u0142a, \u017ce liczba ta wzros\u0142a z 2.43 do 3.16. Wi\u0119ksza liczba touchpoint\u00f3w wygenerowanych przez wydawc\u00f3w oznacza wi\u0119ksz\u0105 ekspozycj\u0119 marki, a co za tym idzie wzrost liczby transakcji dla reklamodawcy. Wzrost ten spowodowany jest dwoma czynnikami:<\/p>\n

1. Rejestracja du\u017cych (mediowych) wydawc\u00f3w do kampanii.
\n2. Dodatkowy ruch generowany przez bie\u017c\u0105cych wydawc\u00f3w, dzi\u0119ki zwi\u0119kszonemu eCPC z Realn\u0105 Atrybucj\u0105.<\/p>\n

R\u00f3\u017cnorodno\u015b\u0107 \u015bcie\u017cki (poziom wydawcy\/poziom rodzaju strony)<\/h2>\n

Warto te\u017c zauwa\u017cy\u0107 wi\u0119ksz\u0105 r\u00f3\u017cnorodno\u015b\u0107 w\u015br\u00f3d wydawc\u00f3w promuj\u0105cych kampanie. \u015arednia liczba wydawc\u00f3w zaanga\u017cowanych w transakcje wzros\u0142a z 1.9 do 2.7. Patrz\u0105c na to z poziomu typu strony, dostrzegamy, \u017ce \u015brednia liczba typ\u00f3w stron zaanga\u017cowanych w \u015bcie\u017ck\u0119 wzros\u0142a z 1.4 do 2.1. S\u0105 dwie g\u0142\u00f3wne przyczyny takiej zmiany:<\/p>\n

1. Kampanie zdominowane przez specyficznych wydawc\u00f3w lub typy stron w modelu last-click s\u0105 teraz bardziej atrakcyjne dla dodatkowych wydawc\u00f3w oraz typ\u00f3w stron.
\n2. Reklamodawcy, kt\u00f3rzy wcze\u015bniej nie chcieli pracowa\u0107 z poszczeg\u00f3lnymi typami stron otwieraj\u0105 teraz swoje kampanie na tych wydawc\u00f3w, gdy\u017c ka\u017cdy touchpoint otrzymuje sprawiedliwie przydzielon\u0105 prowizj\u0119.<\/p>\n

Powy\u017csze dane sugeruj\u0105, \u017ce Realna Atrybucja katalizuje zmian\u0119 w zachowaniach wydawc\u00f3w, kt\u00f3rzy staraj\u0105 si\u0119 lepiej zrozumie\u0107 zachowania konsumenckie swoich u\u017cytkownik\u00f3w. Wydawcy analizuj\u0105 teraz ca\u0142\u0105 \u015bcie\u017ck\u0119 zakupu, a nie tylko ostatni jej etap, jak bywa\u0142o wcze\u015bniej, generuj\u0105c w efekcie wi\u0119ksz\u0105 \u015bwiadomo\u015b\u0107 i zainteresowanie mark\u0105, kt\u00f3r\u0105 promuj\u0105.<\/p>\n

Ty te\u017c mo\u017cesz uwolni\u0107 potencja\u0142 swoich kampanii efektywno\u015bciowych dzi\u0119ki Real Attribution! Dowiedz si\u0119 wi\u0119cej na real attribution<\/a>.<\/p>\n

Zapoznaj si\u0119 z kolejnym artyku\u0142em z cyklu “Real Attribution Insights”: Real Attribution Insights \u2013 Model Niestandardowy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Real Attribution Insights Od momentu wprowadzenia Realnej Atrybucji w kampaniach TradeTracker obserwujemy post\u0119puj\u0105ce zmiany w zachowaniach reklamodawc\u00f3w i wydawc\u00f3w, zar\u00f3wno na poziomie poszczeg\u00f3lnych partner\u00f3w, jak i globalnie. Najszybciej zaobserwowali\u015bmy wzrost liczby aktywnych wydawc\u00f3w, wyd\u0142u\u017cenie \u015bredniej d\u0142ugo\u015bci \u015bcie\u017cki konwersji, wzrost liczby zaanga\u017cowanych touchpoint\u00f3w i r\u00f3\u017cnorodno\u015bci \u015bcie\u017cek. Znaczenie tych wska\u017anik\u00f3w om\u00f3wimy dok\u0142adnie w niniejszym artykule. Realna Atrybucja […]<\/p>\n","protected":false},"author":69,"featured_media":42987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44],"class_list":["post-42257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-pl"],"yoast_head":"\nReal Attribution Insights \u2013 Zachowanie klient\u00f3w - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"W tej edycji "Real Attribution Insights\u201d przyjrzymy si\u0119 zmianom w zachowaniach klient\u00f3w od momentu wprowadzenia Realnej Atrybucji.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/pl\/wp-json\/wp\/v2\/posts\/42257\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Attribution Insights \u2013 Zachowanie klient\u00f3w\" \/>\n<meta property=\"og:description\" content=\"W tej edycji "Real Attribution Insights\u201d przyjrzymy si\u0119\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/pl\/real-attribution-insights-zachowanie\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-08T13:11:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-24T13:23:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-7-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1580\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Real Attribution Insights \u2013 Zachowanie klient\u00f3w\" \/>\n<meta name=\"twitter:description\" content=\"Real Attribution Insights Od momentu wprowadzenia Realnej Atrybucji w kampaniach TradeTracker obserwujemy post\u0119puj\u0105ce \" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-7-1-1200x311.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insights-zachowanie\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insights-zachowanie\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/pl\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Real Attribution Insights \u2013 Zachowanie klient\u00f3w\",\"datePublished\":\"2017-08-08T13:11:16+00:00\",\"dateModified\":\"2020-06-24T13:23:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insights-zachowanie\/\"},\"wordCount\":546,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insights-zachowanie\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-7-1.png\",\"keywords\":[\"real attribution\",\"realna atrybucja\",\"TradeTracker\"],\"articleSection\":[\"TradeTracker News\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insights-zachowanie\/\",\"url\":\"https:\/\/tradetracker.com\/pl\/real-attribution-insights-zachowanie\/\",\"name\":\"Real Attribution Insights \u2013 Zachowanie klient\u00f3w - 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