{"id":43572,"date":"2017-08-10T12:43:27","date_gmt":"2017-08-10T12:43:27","guid":{"rendered":"https:\/\/tradetracker.com\/?p=43572\/"},"modified":"2020-06-24T13:30:55","modified_gmt":"2020-06-24T13:30:55","slug":"real-attribution-splitting-commission","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/pl\/real-attribution-splitting-commission\/","title":{"rendered":"Real Attribution Insights \u2013 Wi\u0119cej ni\u017c tylko podzia\u0142 prowizji"},"content":{"rendered":"<h2>Real Attribution Insights<\/h2>\n<p>Okre\u015blenie optymalnego modelu atrybucji mo\u017ce by\u0107 wyzwaniem. Ustalaj\u0105c go nie nale\u017cy a\u017c zanadto sugerowa\u0107 si\u0119 danymi historycznymi, poniewa\u017c wprowadzaj\u0105c Realn\u0105 Atrybucj\u0119 do programu, prawdopodobnie zmianie ulegnie wi\u0119kszo\u015b\u0107 dotychczasowych touch point&#8217;\u00f3w, a co za tym idzie &#8211; przyznawana im prowizja.<\/p>\n<p>&nbsp;<\/p>\n<h2>Mniej ni\u017c 20% Twoich potencjalnych Wydawc\u00f3w jest aktywnych w tym momencie<\/h2>\n<p>Na rynku toczy si\u0119 nier\u00f3wna walka o last klika. Nie wszyscy wydawcy s\u0105 w stanie rozwija\u0107 si\u0119 i zarabia\u0107 w kampaniach, w kt\u00f3rych funkcjonuje taki model. Z Realn\u0105 Atrybucj\u0105 wzrost liczby wydawc\u00f3w do tej pory niezainteresowanych poszczeg\u00f3lnymi programami jest mo\u017cliwy. Zaanga\u017cowanie wi\u0119kszej liczby i r\u00f3\u017cnych kategorii witryn zwi\u0119ksza skuteczno\u015b\u0107 kampanii, widoczno\u015b\u0107 marki oraz jej warto\u015b\u0107.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-43594 size-full\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/insight.jpg\" alt=\"Real Attribution\" width=\"1547\" height=\"311\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/insight.jpg 1547w, https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/insight-300x60.jpg 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/insight-768x154.jpg 768w, https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/insight-1024x206.jpg 1024w, https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/insight-1200x241.jpg 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Zmiana zachowa\u0144 wydawcy<\/h2>\n<p>Wydawcy z czasem b\u0119d\u0105 dostosowywa\u0107 swoje modele biznesowe do obecnie zachodz\u0105cych zmian. Dotychczas ci konwertuj\u0105cy b\u0119d\u0105 zmuszeni podj\u0105\u0107 dzia\u0142ania, kt\u00f3re postawi\u0105 ich w roli wydawcy inicjuj\u0105cego i asystuj\u0105cego. Wszystko po to by m\u00f3c przypisa\u0107 sobie wi\u0119ksz\u0105 pule prowizji.<\/p>\n<p>&nbsp;<\/p>\n<h2>Od prowizji za last klika do pojedynczego CPO<\/h2>\n<p>W ci\u0105gu ostatnich 3 do 5 lat pojawi\u0142 si\u0119 trend, w kt\u00f3rym Reklamodawcy u\u017cywaj\u0105 danych analitycznych by okre\u015bli\u0107 warto\u015b\u0107 poszczeg\u00f3lnych wydawc\u00f3w. Na tej podstawie zmieniaj\u0105 im odpowiednio prowizj\u0119 za last klika. Niestety prowadzi to jedynie do deduplikacji. Dzi\u0119ki Realnej Atrybucji Reklamodawca jest w stanie skonfrontowa\u0107 swoje analizy z rzeczywisto\u015bci\u0105. Okre\u015bla pojedynczy koszt zam\u00f3wienia (CPO). Dzi\u0119ki temu wie z g\u00f3ry ile zap\u0142aci per transakcja oraz, \u017ce nagrodzeni zostan\u0105 wydawcy, kt\u00f3rzy wnosz\u0105 warto\u015b\u0107 do kampanii.<\/p>\n<p align=\"justify\">Ty te\u017c mo\u017cesz uwolni\u0107 potencja\u0142 swoich kampanii efektywno\u015bciowych dzi\u0119ki Real Attribution! Dowiedz si\u0119 wi\u0119cej na <a href=\"\/pl\/real-attribution\/\">real attribution<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real Attribution Insights Okre\u015blenie optymalnego modelu atrybucji mo\u017ce by\u0107 wyzwaniem. Ustalaj\u0105c go nie nale\u017cy a\u017c zanadto sugerowa\u0107 si\u0119 danymi historycznymi, poniewa\u017c wprowadzaj\u0105c Realn\u0105 Atrybucj\u0119 do programu, prawdopodobnie zmianie ulegnie wi\u0119kszo\u015b\u0107 dotychczasowych touch point&#8217;\u00f3w, a co za tym idzie &#8211; przyznawana im prowizja. &nbsp; Mniej ni\u017c 20% Twoich potencjalnych Wydawc\u00f3w jest aktywnych w tym momencie Na  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":43594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44],"class_list":["post-43572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-pl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real Attribution Insights \u2013 Wi\u0119cej ni\u017c tylko podzia\u0142 prowizji - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"W tej edycji &quot;Real Attribution Insights\u201d opowiadamy o tym jakie korzy\u015bci z podzia\u0142u prowizji osi\u0105gn\u0105 Reklamodawcy i Wydawcy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/pl\/wp-json\/wp\/v2\/posts\/43572\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Attribution Insights \u2013 Wi\u0119cej ni\u017c tylko\" \/>\n<meta property=\"og:description\" content=\"W tej edycji &quot;Real Attribution Insights\u201d opowiadamy o tym jakie\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/pl\/real-attribution-splitting-commission\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-10T12:43:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-24T13:30:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/insight.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1547\" \/>\n\t<meta property=\"og:image:height\" content=\"311\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Real Attribution Insights \u2013 Wi\u0119cej ni\u017c tylko\" \/>\n<meta name=\"twitter:description\" content=\"Real Attribution Insights Okre\u015blenie optymalnego modelu atrybucji mo\u017ce by\u0107 wyzwaniem. 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