{"id":44230,"date":"2017-06-23T11:57:06","date_gmt":"2017-06-23T11:57:06","guid":{"rendered":"https:\/\/tradetracker.com\/?p=44230\/"},"modified":"2017-08-14T13:10:16","modified_gmt":"2017-08-14T13:10:16","slug":"performance-bites-attributions","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/pl\/performance-bites-attributions\/","title":{"rendered":"Performance Bites Attributions"},"content":{"rendered":"<p><embed src=\"https:\/\/www.youtube.com\/embed\/cAIoMQhWyN4\" width=\"560\" height=\"315\"><\/embed><\/p>\n<p><strong>Performance Bites Attributions <\/strong><\/p>\n<p style=\"text-align: justify;\">21 czerwca 2017 roku mia\u0142o miejsce kolejne spotkanie z wydawcami i reklamodawcami z cyklu Performance Bites, organizowane przez TradeTracker Poland. Tym razem tematem przewodnim konferencji by\u0142a wprowadzona niedawno Realna Atrybucja. Celem konferencji by\u0142o przedstawienie wszystkim uczestnikom najwa\u017cniejszych informacji odno\u015bnie atrybucyjnego modelu rozliczenia. Uczestnicy mieli okazj\u0119 dowiedzie\u0107 si\u0119 jakie mo\u017cliwo\u015bci daje Realna Atrybucja reklamodawcom oraz afiliantom. Justyna Spytek &#8211; Managing Director oraz Justyna Sobolak &#8211; Group Account Director wy\u0142o\u017cy\u0142y najistotniejsze kwestie zwi\u0105zane z atrybucj\u0105 w TradeTracker. Opowiedzia\u0142y, kt\u00f3ra grupa wydawc\u00f3w najbardziej zyska na atrybucji oraz w jaki spos\u00f3b podzia\u0142 prowizji pozwoli zwi\u0119kszy\u0107 wolumen sprzeda\u017cy online.<\/p>\n<p><strong>Jak Realn\u0105 Atrybucj\u0119 odbiera rynek?<\/strong><\/p>\n<p>Drug\u0105 cze\u015b\u0107 wydarzenia zdominowali wydawcy oraz klienci, bior\u0105cy udzia\u0142 w panelu dyskusyjnym. W dyskurs zaanga\u017cowani byli afilianci oraz reklamodawcy z r\u00f3\u017cnych kategorii.<\/p>\n<p style=\"text-align: justify;\">Klienci &#8211; Mateusz Wojczakowski (Pakamera) oraz Jaros\u0142aw Ruci\u0144ski (home&amp;you) opowiadali o swoich do\u015bwiadczeniach zwi\u0105zanych z narz\u0119dziami do analizy \u015bcie\u017cek konwersji oraz o potrzebach marketer\u00f3w zwi\u0105zanych z ograniczeniami modelu last-click w ich programach sprzeda\u017cowych.<\/p>\n<p style=\"text-align: justify;\">Wydawcy opowiadali o swoich obecnych dzia\u0142aniach oraz o szansach i wyzwaniach jakie wg nich niesie ze sob\u0105 Realna Atrybucja. Jan Sikora (Karta Plus) oraz Milena Toporek (Kupon.pl) m\u00f3wili o realizacji dzia\u0142a\u0144, kt\u00f3ra pozwalaj\u0105 budowa\u0107 lojalno\u015b\u0107 ich u\u017cytkownik\u00f3w. Jan i Milena reprezentowali dwie kategorie wydawc\u00f3w, kt\u00f3re pozornie mog\u0105 zyska\u0107 najmniej dzi\u0119ki Realnej Atrybucji. Analizy pokazuj\u0105, \u017ce dzi\u0119ki wielokana\u0142owo\u015bci ich dzia\u0142a\u0144 nic nie strac\u0105 na atrybucyjnym modelu rozliczenia. \u00a0Krystian Trapszo (Media Impact Polska) opowiedzia\u0142 w jaki spos\u00f3b wsp\u00f3\u0142pracuje z sieciami afiliacyjnymi oraz jakie szanse na zmiany tej kooperacji upatruje w Realnej Atrybucji. Dotychczas wsp\u00f3\u0142praca w modelach efektywno\u015bciowych z witrynami posiadaj\u0105cymi powierzchnie premium nie by\u0142a mo\u017cliwa na du\u017ca skal\u0119. Rozliczenia w modelach atrybucyjnych nios\u0105ce za sob\u0105 wy\u017csze eCPM-y, lepsze stawki oraz bonusy w postaci wynagradzania za poszczeg\u00f3lne touchpoiny daj\u0105 szans\u0119 na zmian\u0119 tego podej\u015bcia. Kasia K\u0119dzierska, autorka bloga SIMPLICITE oraz b\u0119d\u0105cy z nami kolejny raz na Performance Bites Micha\u0142 K\u0119dziora &#8211; \u00a0tw\u00f3rca bloga Mr Vintage opowiedzieli o swojej wsp\u00f3\u0142pracy z afiliacj\u0105. W czasie panelu wywi\u0105za\u0142a si\u0119 dyskusja odno\u015bnie \u015bwiadomo\u015bci blogosfery na temat wsp\u00f3\u0142pracy z sieciami partnerskimi. Uczestnicy byli pod wra\u017ceniem jak wiele mog\u0105 zyska\u0107 dzi\u0119ki atrybucyjnym modelom rozliczenia.<\/p>\n<p><strong>TradeTracker odpowiada na potrzeby rynku<\/strong><\/p>\n<p style=\"text-align: justify;\">Performance Bites to ju\u017c tradycja. Spotykamy si\u0119 z Wami cyklicznie raz w roku, by porozmawia\u0107 o nowo\u015bciach w bran\u017cy oraz pokaza\u0107 w jaki spos\u00f3b TradeTracker rozwija si\u0119 razem z wami i dzi\u0119ki wam. Tegoroczna ods\u0142ona spotkania by\u0142a nas szczeg\u00f3lnie istotna, gdy\u017c o atrybucji m\u00f3wi si\u0119 na rynku ju\u017c od wielu lat, a nasze narz\u0119dzie umo\u017cliwiaj\u0105ce Realn\u0105 Atrybucj\u0119, jest odpowiedzi\u0105 na bie\u017c\u0105ce wyzwania performance marketingu. Jako pierwsza sie\u0107 wprowadzili\u015bmy w pe\u0142ni zautomatyzowany podzia\u0142 prowizji mi\u0119dzy poszczeg\u00f3lnych wydawc\u00f3w na \u015bcie\u017cce konwersji. Widzimy si\u0119 na kolejnym Performance Bites ju\u017c za rok.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Performance Bites Attributions 21 czerwca 2017 roku mia\u0142o miejsce kolejne spotkanie z wydawcami i reklamodawcami z cyklu Performance Bites, organizowane przez TradeTracker Poland. Tym razem tematem przewodnim konferencji by\u0142a wprowadzona niedawno Realna Atrybucja. Celem konferencji by\u0142o przedstawienie wszystkim uczestnikom najwa\u017cniejszych informacji odno\u015bnie atrybucyjnego modelu rozliczenia. Uczestnicy mieli okazj\u0119 dowiedzie\u0107 si\u0119 jakie mo\u017cliwo\u015bci daje Realna Atrybucja  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":44246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44],"class_list":["post-44230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-pl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Performance Bites Attributions - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Performance Bites Attributions 21 czerwca 2017 roku mia\u0142o miejsce kolejne spotkanie z wydawcami i reklamodawcami z cyklu Performance Bites, organizowane przez TradeTracker Poland. 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