{"id":53474,"date":"2017-11-23T09:52:42","date_gmt":"2017-11-23T09:52:42","guid":{"rendered":"https:\/\/tradetracker.com\/?p=53474\/"},"modified":"2017-11-23T09:52:42","modified_gmt":"2017-11-23T09:52:42","slug":"wielkie-swieto-zakupow-black-friday","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/pl\/wielkie-swieto-zakupow-black-friday\/","title":{"rendered":"Wielkie \u015bwi\u0119to zakup\u00f3w – Black Friday"},"content":{"rendered":"

\"\"<\/p>\n

Black Friday – jedna z najwi\u0119kszych akcji promocyjnych – zarazem wielkie \u201e\u015bwi\u0119to zakup\u00f3w\u201d ju\u017c za 2 dni! Jak w ka\u017cdym roku Black Friday na ca\u0142ym \u015bwiecie odbywa si\u0119 w ostatni pi\u0105tek listopada. Wraz z nim zaczyna si\u0119 \u201e\u015bwi\u0105teczna gor\u0105czka\u201d, kt\u00f3ra sw\u00f3j kres ma dopiero w Wigili\u0119 Bo\u017cego Narodzenia.<\/p>\n

Z ka\u017cdym rokiem \u015bwiadomo\u015b\u0107 zakupowa u\u017cytkownik\u00f3w Internetu ro\u015bnie. Rzesza konsument\u00f3w planuje zakupy \u015bwi\u0105teczne (i nie tylko!) na okres najwi\u0119kszych okazji cenowych. Niemal ka\u017cdy z marketer\u00f3w przygotowuje na ten dzie\u0144 specjalne oferty dla swoich klient\u00f3w. Promocje i rabaty mo\u017cemy znale\u017a\u0107 w sklepach reprezentuj\u0105cych niemal ka\u017cd\u0105 kategori\u0119 produkt\u00f3w. W szczeg\u00f3lny spos\u00f3b na ten dzie\u0144 przygotowuj\u0105 si\u0119 tak\u017ce wydawcy. Tworz\u0105 oni dedykowane placementy, zach\u0119caj\u0105 dodatkow\u0105 komunikacj\u0105, wykorzystuj\u0105 dodatkowe \u017ar\u00f3d\u0142a ruchu np. social media.<\/p>\n

Wi\u0119cej konwersji, wy\u017csze dochody<\/strong><\/p>\n

Nic dziwnego, \u017ce z ka\u017cdym rokiem Black Friday staje si\u0119 coraz bardziej dochodow\u0105 akcj\u0105 zar\u00f3wno dla reklamodawc\u00f3w, jak i afiliant\u00f3w. Czarny pi\u0105tek w 2016 roku by\u0142 zdecydowanie bardziej rentowny ni\u017c w rok wcze\u015bniej, wzrosty mo\u017cna by\u0142o zaobserwowa\u0107 niemal u wszystkich marketer\u00f3w oraz wydawc\u00f3w. Wed\u0142ug wszelkiego prawdopodobie\u0144stwa ta wysoka dynamika wzrost\u00f3w utrzyma si\u0119 i w tym roku.<\/p>\n

W poprzednim roku trzema topowymi kampaniami pod wzgl\u0119dem dochod\u00f3w by\u0142y: jeden program z kategorii Dom i wn\u0119trze (wzrost o ponad 300% w stosunku do 2015 roku) oraz dwie kampanie z kategorii Obuwie i galanteria (ponad 120% lepszy wynik). Doskona\u0142e wyniki odnotowali marketerzy oferuj\u0105cy produkty sportowe oraz parentingowe – \u015bredni wzrost wynosi\u0142 ponad 120% w stosunku do poprzedniego roku.*<\/p>\n

Lepsze wyniki w kampaniach oznaczaj\u0105 wy\u017csze dochody wydawc\u00f3w. Kategori\u0105 afiliant\u00f3w, kt\u00f3ra poradzi\u0142a sobie najlepiej w akcji Black Friday w 2016 by\u0142y witryny rabatowe, tu\u017c za nimi wydawcy typu cashback oraz email marketing. Dochody afiliant\u00f3w z kategorii Kody rabatowe i strony promocyjne by\u0142y o 300% wy\u017csze w por\u00f3wnaniu do 2015 roku. Podobnie klasowa\u0142 si\u0119 wynik cashback\u2019\u00f3w i program\u00f3w lojalno\u015bciowych oraz wydawc\u00f3w mailingowych. Do promowania Black Friday w\u0142\u0105czyli si\u0119 tak\u017ce wydawcy kontentowi. Blogi odnotowa\u0142y w 2016 roku wzrost dochod\u00f3w o ponad 400% w stosunku do roku poprzedniego. Najlepiej poradzili sobie influencerzy z kategorii moda m\u0119ska oraz lifestyle.**<\/p>\n

Jak b\u0119dzie w tym roku?<\/strong><\/p>\n

Powy\u017csze wyniki doskonale obrazuj\u0105 jak bardzo wzros\u0142a popularno\u015b\u0107 Black Friday w Polsce na przestrzeni ostatnich trzech lat. Nie powinno to nikogo dziwi\u0107 skoro ka\u017cda ze stron procesu zakupowego (wydawca, u\u017cytkownik oraz reklamodawca) odnotowuje korzy\u015bci. Black Friday w bie\u017c\u0105cym roku tak\u017ce zapowiada si\u0119 niezwykle ciekawie. Reklamodawcy przygotowuj\u0105 jeszcze wy\u017csze rabaty. Afilianci szykuj\u0105 swoje bazy, serwisy, blogi ju\u017c od kilku tygodni, by komunikacja dla u\u017cytkownik\u00f3w by\u0142a jeszcze bardziej przejrzysta.<\/p>\n

Oferty promocyjne znajdziecie mi\u0119dzy innymi w takich sklepach jak: home&you<\/a>, Gino Rossi<\/a>, New Balance<\/a>, 4F<\/a>, Kazar<\/a>, Simple<\/a>, Ochnik<\/a> i wiele innych.<\/p>\n

Czy wyniki w 2017 roku b\u0119d\u0105 r\u00f3wnie spektakularne jak rok temu? Opowiemy wam o tym na prze\u0142omie stycznia i lutego ?<\/p>\n

Black Friday ju\u017c jutro! Do dzie\u0142a!<\/p>\n

*- na podstawie statystyk TradeTracker Poland<\/font>
\n**- na podstawie statystyk TradeTracker Poland<\/font><\/p>\n

Dorota Szymajda
\nPublisher Manager<\/p>\n","protected":false},"excerpt":{"rendered":"

Black Friday – jedna z najwi\u0119kszych akcji promocyjnych – zarazem wielkie \u201e\u015bwi\u0119to zakup\u00f3w\u201d ju\u017c za 2 dni! Jak w ka\u017cdym roku Black Friday na ca\u0142ym \u015bwiecie odbywa si\u0119 w ostatni pi\u0105tek listopada. Wraz z nim zaczyna si\u0119 \u201e\u015bwi\u0105teczna gor\u0105czka\u201d, kt\u00f3ra sw\u00f3j kres ma dopiero w Wigili\u0119 Bo\u017cego Narodzenia. Z ka\u017cdym rokiem \u015bwiadomo\u015b\u0107 zakupowa u\u017cytkownik\u00f3w Internetu […]<\/p>\n","protected":false},"author":69,"featured_media":53479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44],"class_list":["post-53474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-pl"],"yoast_head":"\nWielkie \u015bwi\u0119to zakup\u00f3w - Black Friday - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Black Friday - jedna z najwi\u0119kszych akcji promocyjnych - zarazem wielkie \u201e\u015bwi\u0119to zakup\u00f3w\u201d ju\u017c za 2 dni! 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