{"id":95018,"date":"2019-10-18T13:13:50","date_gmt":"2019-10-18T13:13:50","guid":{"rendered":"https:\/\/tradetracker.com\/?p=95018"},"modified":"2019-10-18T13:17:01","modified_gmt":"2019-10-18T13:17:01","slug":"program-homeyou-laureatem-performance-marketing-diamond-cee-2019","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/pl\/program-homeyou-laureatem-performance-marketing-diamond-cee-2019\/","title":{"rendered":"Program home&#038;you laureatem Performance Marketing Diamond CEE 2019"},"content":{"rendered":"<h2>Nagroda w kategorii \u201eThe most effective Affiliate Program\u201d za program afiliacyjny home&amp;you trafi\u0142a wczoraj w r\u0119ce zespo\u0142u TradeTracker Poland podczas gali Performance Marketing Diamonds.<\/h2>\n<p>Z dw\u00f3ch zg\u0142oszonych do konkursu program\u00f3w \u2013 Wojas i home&amp;you \u2013 oba uzyska\u0142y nominacje w tej kluczowej dla nas kategorii.<\/p>\n<p>Program <strong>Wojas<\/strong> zosta\u0142 doceniony za umiej\u0119tne wykorzystanie powierzchni portali zasi\u0119gowych do budowania wzrost\u00f3w w programie opartym o model CPS.<\/p>\n<p>Na konkurencyjnym rynku obuwia i sk\u00f3rzanych akcesori\u00f3w, zesp\u00f3\u0142 TradeTracker postawi\u0142 sobie ambitne cele sprzeda\u017cowe na 2019 rok. Ich realizacja wymaga\u0142a zwi\u0119kszenia zasi\u0119gu komunikacji promocyjnej na g\u00f3rnych etapach lejka sprzeda\u017cowego, a kluczowym wyzwaniem by\u0142o zapewnienie bezpiecznego dla Klienta poziomu koszt\u00f3w. Automatyczna atrybucja prowizji do Touchpoint\u2019\u00f3w (Realna Atrybucja) umo\u017cliwi\u0142a zespo\u0142owi Account Manager\u00f3w weryfikacj\u0119 efektywno\u015bci wykorzystywanych powierzchni reklamowych w czasie rzeczywistym i bie\u017c\u0105c\u0105 optymalizacj\u0119. Starannie wyselekcjonowane pod wzgl\u0119dem efektywno\u015bci powierzchnie zasi\u0119gowe \u2013 niezb\u0119dne do realizacji cel\u00f3w &#8211; \u00a0otrzyma\u0142y wysoki priorytet w podziale prowizji, co umo\u017cliwia\u0142o ich regularne wykorzystywanie w czasie najlepszych promocji. Inicjowane w ten spos\u00f3b nowe \u015bcie\u017cki zakupowe domyka\u0142y si\u0119 na kolejnych etapach procesu decyzyjnego. Efektem zrealizowanych przez TradeTracker dzia\u0142a\u0144 by\u0142o przekroczenie za\u0142o\u017conych cel\u00f3w wzrost\u00f3w w obrocie o \u015brednio 35% w okresie od stycznia do kwietnia 2019 r.<\/p>\n<blockquote><p><em>Najwa\u017cniejsi s\u0105 ludzie, z kt\u00f3rymi pracujesz. Nasza wsp\u00f3\u0142praca z zespo\u0142em TradeTracker Poland przebiega \u015bwietnie od samego pocz\u0105tku, ze wzgl\u0119du na warto\u015bci jakie dzielimy. Szczero\u015b\u0107, otwarto\u015b\u0107, gotowo\u015b\u0107 do \u015bwiadczenia us\u0142ug na najwy\u017cszy poziomie, to cechy konieczne do zbudowania d\u0142ugotrwa\u0142ych relacji biznesowych. Przez ostatnie dwa lata wsp\u00f3\u0142pracy napotkali\u015bmy wiele wyzwa\u0144, ale obop\u00f3lne zaanga\u017cowanie pozwoli\u0142o nam znajdowa\u0107 rozwi\u0105zania zapewniaj\u0105ce stabilny wzrost.<\/em><\/p>\n<p><em>Micha\u0142 Wojas<\/em><\/p>\n<p><em>E-commerce Manager, Wojas S.A.<\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Zwyci\u0119zca kategorii \u201eThe most effective Affiliate Program\u201d \u2013 <strong>home&amp;you<\/strong> \u2013 to wieloletni kluczowy partner TradeTracker Poland. Zr\u00f3wnowa\u017cony wzrost tego dojrza\u0142ego i rozbudowanego programu sprzeda\u017cowego zyska\u0142 na dynamice dzi\u0119ki wdro\u017ceniu Realnej Atrybucji. Odej\u015bcie od tradycyjnego rozliczenia Last-clik pozwoli\u0142o bowiem na zwi\u0119kszenie zaanga\u017cowania wydawc\u00f3w z g\u00f3rnych poziom\u00f3w lejka sprzeda\u017cowego, w tym Blog\u00f3w, Medi\u00f3w zasi\u0119gowych i programatycznego Display\u2019u. Za pomoc\u0105 odpowiednich ustawie\u0144 Realnej Atrybucji dbali\u015bmy r\u00f3wnie\u017c o to, by por\u00f3wnywarki produktowe \u2013 wysokiej jako\u015bci \u017ar\u00f3d\u0142o nowych u\u017cytkownik\u00f3w \u2013 uzyskiwa\u0142y satysfakcjonuj\u0105ce wska\u017aniki eCPC. Szczeg\u00f3lnym wyzwaniem by\u0142o zwi\u0119kszenie \u015bwiadomo\u015bci Influencer\u00f3w na temat korzy\u015bci, jakie przynosi im atrybucja w TradeTracker. home&amp;you to doskonale znana i lubiana marka, dlatego zesp\u00f3\u0142 Account Manager\u00f3w wykorzystywa\u0142 ka\u017cd\u0105 okazj\u0119 \u2013 od Walentynek, przez Wielkanoc, a\u017c po prezentowe szale\u0144stwo przed Bo\u017cy Narodzeniem \u2013 by zach\u0119ca\u0107 Infuencer\u00f3w do wsp\u00f3\u0142pracy. Najtrudniejszy by\u0142 pierwszy krok, wyniki m\u00f3wi\u0142y bowiem same za siebie. Dzi\u0119ki Realnej Atrybucji Blogerzy i Influencerzy zarabiaj\u0105 kilkukrotnie wi\u0119cej ni\u017c w tradycyjnych kampaniach Last-click!<\/p>\n<p>Doskonalenie programu na wielu poziomach: edukowanie i rozbudowywanie bazy wydawc\u00f3w, testowanie i optymalizacja nowych \u017ar\u00f3de\u0142 ruchu, dbanie o satysfakcjonuj\u0105ce wska\u017aniki wydawc\u00f3w na wszystkich etapach procesu zakupowego, to \u017ar\u00f3d\u0142a sukcesu zwyci\u0119skiego programu home&amp;you.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-95048\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/10\/TradeTracker-\u015bcianka-1.jpg\" alt=\"\" width=\"1608\" height=\"1206\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/10\/TradeTracker-\u015bcianka-1.jpg 1608w, https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/10\/TradeTracker-\u015bcianka-1-300x225.jpg 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/10\/TradeTracker-\u015bcianka-1-768x576.jpg 768w, https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/10\/TradeTracker-\u015bcianka-1-1024x768.jpg 1024w, https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/10\/TradeTracker-\u015bcianka-1-1200x900.jpg 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p>Dzi\u0119kujemy Jury konkursu Performance Marketing Diamonds za uznanie, a obu Klientom \u2013 za doskona\u0142\u0105 wsp\u00f3\u0142prac\u0119!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nagroda w kategorii \u201eThe most effective Affiliate Program\u201d za program afiliacyjny home&amp;you trafi\u0142a wczoraj w r\u0119ce zespo\u0142u TradeTracker Poland podczas gali Performance Marketing Diamonds. Z dw\u00f3ch zg\u0142oszonych do konkursu program\u00f3w \u2013 Wojas i home&amp;you \u2013 oba uzyska\u0142y nominacje w tej kluczowej dla nas kategorii. Program Wojas zosta\u0142 doceniony za umiej\u0119tne wykorzystanie powierzchni portali zasi\u0119gowych do  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":95048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44],"class_list":["post-95018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-pl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Program home&amp;you laureatem Performance Marketing Diamond CEE 2019 - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"Nagroda w kategorii \u201eThe most effective Affiliate Program\u201d za program afiliacyjny home&amp;you trafi\u0142a wczoraj w r\u0119ce zespo\u0142u TradeTracker Poland podczas gali Performance Marketing Diamonds. 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