![\"\"](\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/10\/IPMA-group_01@2x2.jpg\")
<\/p>\n<\/p>\n
Nagrodzony program sprzeda\u017cowy home&you, prowadzony przez zesp\u00f3\u0142 TradeTracker Poland od 2015 roku, jest jednym z wiod\u0105cych kana\u0142\u00f3w promocji tej marki. Codziennie ponad 400 wydawc\u00f3w TradeTracker Poland wpiera sprzeda\u017c online home&you na swoich stronach. Podstaw\u0105 tego wielkiego sukcesu s\u0105 przede wszystkim bliskie, zbudowane na wzajemnym zaufaniu i zaanga\u017cowaniu relacje mi\u0119dzy zespo\u0142em Klienta, \u00a0zespo\u0142em TradeTracker Poland, a wydawcami.<\/p>\n
Ponadto, wprowadzenie w ostatnim czasie Realnej Atrybucji w czasie rzeczywistym pozwoli\u0142o na w\u0142\u0105czenie do programu partnerskiego opartego o model CPS zupe\u0142nie nowych partner\u00f3w. TradeTracker umo\u017cliwi\u0142 home&you odej\u015bcie od tradycyjnego modelu Last-click na rzecz dedykowanego modelu atrybucji, kt\u00f3rego celem by\u0142o przede wszystkim zwi\u0119kszenie zasi\u0119gu i dotarcia do nowych u\u017cytkownik\u00f3w podczas du\u017cych akcji promocyjnych oraz rozwini\u0119cie wsp\u00f3\u0142pracy z Influencerami.<\/p>\n
Efektem ostatnich miesi\u0119cy wsp\u00f3\u0142pracy jest mi\u0119dzy innymi 16,5 miliona wy\u015bwietle\u0144 na powierzchniach Premium rozliczonych w ramach modelu CPS oraz wzrost zaanga\u017cowania Influencer\u00f3w o 179%. Te imponuj\u0105ce wyniki pokazuj\u0105, jak du\u017cy nacisk postawiony zosta\u0142 na zasilanie lejka sprzeda\u017cowego na pocz\u0105tkowych etapach procesu decyzyjnego, co umo\u017cliwi\u0142o osi\u0105gni\u0119cie wzrostu obrotu w programie o 40% w pierwszy kwartale 2019 roku.<\/p>\n
Jury tak uzasadni\u0142o przyznanie nagrody za program home&you:<\/p>\n
Mocna analiza danych oraz po\u0142\u0105czenie modelu atrybucji z kontentem i wsp\u00f3\u0142prac\u0105 z Influencerami. \u015awietnie zaplanowana i zrealizowana strategia, kt\u00f3rej sukces poparty jest solidnymi wynikami. Zdecydowanie wyr\u00f3\u017cniaj\u0105ca si\u0119 kampania w kategorii.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Kapitu\u0142a International Performance Marketing Awards nagrodzi\u0142a program home&you w kategorii Best Performance Marketing Campaign podczas poniedzia\u0142kowej gali w Londynie. W imieniu Klienta i zespo\u0142u TradeTracker Poland statuetk\u0119 odebrali przedstawiciele TradeTracker International. Nagrodzony program sprzeda\u017cowy home&you, prowadzony przez zesp\u00f3\u0142 TradeTracker Poland od 2015 roku, jest jednym z wiod\u0105cych kana\u0142\u00f3w promocji tej marki. Codziennie ponad 400 wydawc\u00f3w […]<\/p>\n","protected":false},"author":69,"featured_media":95344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44],"class_list":["post-95289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-pl"],"yoast_head":"\n
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