{"id":43305,"date":"2017-07-08T09:00:35","date_gmt":"2017-07-08T09:00:35","guid":{"rendered":"https:\/\/tradetracker.com\/?p=43305\/"},"modified":"2022-02-23T00:07:15","modified_gmt":"2022-02-23T00:07:15","slug":"syekryety-real-attribution-pryevoshodnaya-displyejnaya-ryeklama-ohvatyvayet-pyerformans-markyeting","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/ru\/syekryety-real-attribution-pryevoshodnaya-displyejnaya-ryeklama-ohvatyvayet-pyerformans-markyeting\/","title":{"rendered":"\u0421\u0435\u043a\u0440\u0435\u0442\u044b Real Attribution &#8211; \u041f\u0440\u0435\u0432\u043e\u0441\u0445\u043e\u0434\u043d\u0430\u044f \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433"},"content":{"rendered":"<p><strong>\u041d\u0430 \u043f\u0440\u043e\u0448\u043b\u043e\u0439 \u043d\u0435\u0434\u0435\u043b\u0435 Deloitte \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043b\u0430 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0439 \u043e\u0442\u0447\u0435\u0442 \u043e \u0440\u044b\u043d\u043a\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u043a. \u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u0432 \u043e\u0442\u0447\u0435\u0442\u0435 \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u043b\u043e\u0441\u044c \u043a\u0430\u043a \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u043a (\u0438 \u0432\u0438\u0434\u0435\u043e) \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u043e\u0446\u0432\u0435\u0442\u0430\u0435\u0442, \u043e\u043d \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043b, \u0447\u0442\u043e \u0435\u0421\u0420\u041c (\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0446\u0435\u043d\u0430 \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432) \u0434\u043b\u044f \u0431\u0430\u043d\u043d\u0435\u0440\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441 \u043a\u0430\u0436\u0434\u044b\u043c \u0433\u043e\u0434\u043e\u043c \u0441\u043d\u0438\u0436\u0430\u0435\u0442\u0441\u044f, \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u0441\u0440\u0435\u0434\u043d\u044f\u044f \u0446\u0435\u043d\u0430 \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 0,62 \u0435\u0432\u0440\u043e \u0432 2016 \u0433\u043e\u0434\u0443, \u0447\u0442\u043e \u043d\u0430 13 \u0446\u0435\u043d\u0442\u043e\u0432 \u043d\u0438\u0436\u0435, \u0447\u0435\u043c \u0433\u043e\u0434\u043e\u043c \u0440\u0430\u043d\u0435\u0435, \u0442.\u0435. \u043f\u0430\u0434\u0435\u043d\u0438\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u043d\u0430 20%. \u041f\u0440\u0435\u043c\u0438\u0443\u043c \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044c, \u043f\u0440\u043e\u0434\u0430\u043d\u043d\u044b\u0439, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u043e\u0440\u043e\u0432 \u0441\u0434\u0435\u043b\u043e\u043a \u0438\u043b\u0438 \u0447\u0430\u0441\u0442\u043d\u044b\u0445 \u0431\u0438\u0440\u0436, \u0440\u0430\u0441\u0442\u0435\u0442, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0438\u043c\u0435\u0435\u0442 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0443\u044e \u0435\u0421\u0420\u041c, \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u044f \u0442\u043e, \u0447\u0442\u043e \u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u044b\u0439 \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044c \u043f\u0440\u043e\u0434\u0430\u043d\u043d\u044b\u0439 \u0447\u0435\u0440\u0435\u0437 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u043a \u0438\u043c\u0435\u044e\u0442 \u043d\u0438\u0437\u043a\u0443\u044e \u0435\u0421\u0420\u041c. Real Attribution \u0434\u0430\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u044d\u0442\u0438 \u0441\u0442\u0430\u0432\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0446\u0435\u043d\u044b \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432.<\/strong><\/p>\n<p>\u041f\u0440\u0435\u043c\u0438\u0443\u043c-\u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0438 \u043f\u043e\u043d\u0438\u043c\u0430\u044e\u0442, \u0447\u0442\u043e \u043e\u043d\u0438 \u043f\u043e\u0442\u0435\u0440\u044f\u043b\u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043d\u0430\u0434 \u0441\u0432\u043e\u0438\u043c\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u0442\u0438\u043a \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0437\u0430\u043a\u0443\u043f\u043a\u0438 (\u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439), \u0438, \u043a\u0430\u043a \u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u0435, \u043e\u043d\u0438 \u0441\u043d\u0438\u0437\u0438\u043b\u0438 \u0441\u0432\u043e\u0439 \u0434\u043e\u0445\u043e\u0434 \u0438 \u0435\u0421\u0420\u041c \u043d\u0430 \u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e\u043c (\u043d\u0435 \u043f\u0440\u0435\u043c\u0438\u0443\u043c-\u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u043e\u043c) \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u0435. \u0427\u0442\u043e\u0431\u044b \u0432\u043e\u0441\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c, \u043e\u043d\u0438 \u0432\u043d\u0435\u0434\u0440\u0438\u043b\u0438 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432, \u043e\u0442 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u043e \u0434\u043e\u0445\u043e\u0434\u043d\u043e\u0441\u0442\u0438 \u0434\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0447\u0430\u0441\u0442\u043d\u044b\u0445 \u0441\u0434\u0435\u043b\u043e\u043a \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u0432\u043e\u043a.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-42907 aligncenter\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-5-1.png\" alt=\"\u041e\u0442\u043a\u0440\u043e\u0439 eCPM \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0441 Real Attribution\" width=\"1622\" height=\"486\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-5-1.png 1622w, https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-5-1-300x90.png 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-5-1-768x230.png 768w, https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-5-1-1024x307.png 1024w, https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/RA-5-1-1200x360.png 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p>\u041e\u0434\u043d\u0430\u043a\u043e \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043f\u0440\u0435\u043c\u0438\u0443\u043c \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432 \u0432\u0441\u0435 \u0435\u0449\u0435 \u043d\u0435\u043e\u0445\u043e\u0442\u043d\u043e \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0442 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\u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441 \u043e\u043f\u043b\u0430\u0447\u0438\u0432\u0430\u043b\u0438\u0441\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u043c\u0443 \u043a\u043b\u0438\u043a\u0443, \u0442\u043e\u0433\u0434\u0430 \u043a\u0430\u043a \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u043e\u0431\u044b\u0447\u043d\u043e \u043d\u0430 \u0440\u0430\u043d\u043d\u0435\u0439 \u0441\u0442\u0430\u0434\u0438\u0438 \u043f\u0443\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/p>\n<p>\u0420\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u043d\u0435 \u043c\u043e\u0433\u0443\u0442 \u043d\u0435 \u043f\u0440\u0438\u0437\u043d\u0430\u0442\u044c \u043f\u0440\u0438\u0437\u043d\u0430\u044e\u0442 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u0435\u043c\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u0432\u0438\u0434\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043e\u0442\u0447\u0435\u0442\u044b, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u043e\u0442 \u043c\u043d\u043e\u0433\u043e\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438, \u043d\u043e \u043c\u043e\u0434\u0435\u043b\u044c \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0433\u043e \u043a\u043b\u0438\u043a\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u044b \u043f\u0440\u043e\u0441\u0442\u043e \u043d\u0435 \u043c\u043e\u0433\u0443\u0442 \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u0430\u0442\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u0443\u044e \u0435\u0421\u0420\u041c \u043e\u0442 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 CPA. \u041a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0446\u0438\u044f \u0421\u0420\u0410 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043e\u0431\u0440\u0430\u0442\u043d\u043e \u0432 \u0435\u0421\u0420\u041c \u0447\u0430\u0441\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 \u043d\u0438\u0437\u043a\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u0434\u043b\u044f \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438, \u0434\u0430\u0436\u0435 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u044b\u043c \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u0435\u043c, \u043f\u0440\u043e\u0434\u0430\u043d\u043d\u044b\u043c \u043d\u0430 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u0439 \u0431\u0438\u0440\u0436\u0435. \u042d\u0442\u043e, \u043f\u043e \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u043c \u043f\u0440\u0438\u0447\u0438\u043d\u0430\u043c, \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u043f\u0440\u0435\u043c\u0438\u0443\u043c \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u044b \u043d\u0435 \u043e\u0431\u0440\u0430\u0442\u0438\u043b\u0438 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043d\u0430 \u043c\u043d\u043e\u0433\u0438\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u043d\u0430 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u043f\u043e \u043c\u043e\u0434\u0435\u043b\u0438 \u0421\u0420\u0410.<\/p>\n<p>TradeTracker\u2019s Real Attribution \u0440\u0435\u0448\u0430\u0435\u0442 \u044d\u0442\u0443 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044f \u0442\u0430\u043a\u0438\u043c \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430\u043c \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u0434\u043e\u0445\u043e\u0434\u044b \u0432 \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0445. \u041f\u0440\u0438\u043f\u0438\u0441\u044b\u0432\u0430\u044f \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u044e \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0430\u043c, \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0438\u0445 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0432 \u043f\u0443\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044c \u043d\u0430\u043a\u043e\u043d\u0435\u0446-\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0434\u0438\u0442\u044c \u043f\u0440\u0435\u0432\u043e\u0441\u0445\u043e\u0434\u044b\u0435 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438. \u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, \u043e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u0434\u0430\u0436\u0435 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u043e\u0434\u0435\u043b\u044c, \u0447\u0442\u043e\u0431\u044b \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0430\u0442\u044c \u0438\u0445 \u0432 \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u043c:<\/p>\n<p><strong>A)\u00a0\u0437\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043d\u0430 \u043f\u043e\u0437\u0438\u0446\u0438\u044f\u0445 (\u043c\u043e\u0434\u0435\u043b\u044c \u0432\u044b\u0431\u043e\u0440\u043a\u0438 U-\u043e\u0431\u0440\u0430\u0437\u043d\u043e\u0439 \u0444\u043e\u0440\u043c\u044b),<\/strong>(U shaped attribution model), \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0434\u0435\u043b\u0435\u0433\u0438\u0440\u0443\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0443\u044e \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u044e \u043a\u0430\u043a \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u043e\u0440\u0443, \u0442\u0430\u043a \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0435\u0440\u0443; \u0430 \u0442\u0430\u043a\u0436\u0435<\/p>\n<p><strong>B)<\/strong>\u00a0\u0414\u0438\u0444\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0440\u0443\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0442\u0438\u043f\u0430 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438, <strong>\u0438 \u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0430\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043d\u044b\u0435\/ \u043f\u0440\u0435\u043c\u0438\u0443\u043c \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438 \u0431\u043e\u043b\u044c\u0448\u0435,<\/strong> \u0447\u0435\u043c \u0434\u0440\u0443\u0433\u0438\u0445 \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432.<\/p>\n<p>\u041e\u0434\u0438\u043d \u0438\u0437 \u043f\u0435\u0440\u0432\u044b\u0445 \u043f\u0440\u0435\u043c\u0438\u0443\u043c \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0445 \u043d\u0430 Real Attribution \u043e\u0442 TradeTracker, \u0432 \u0442\u0440\u0438 \u0440\u0430\u0437\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b \u0441\u0432\u043e\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u0446\u0435\u043d\u0443 \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0438\u0445 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u0439 eCPM \u043f\u0440\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432. \u042d\u0442\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0446\u0435\u043d\u0430 \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0442\u0430\u043a\u0436\u0435 \u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0442\u044c \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0441 \u0442\u0435\u0447\u0435\u043d\u0438\u0435\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0432 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0438\u0437 \u044d\u0442\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u0440\u0435\u0434\u0443\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u044f \u0438\u043d\u0442\u0435\u0440\u0432\u0430\u043b\u0430 \u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0432 120 \u0434\u043d\u0435\u0439. \u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u043e\u043d\u0438 \u0435\u0449\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u044e \u0437\u0430 \u043f\u043e\u043a\u0430\u0437\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u044b\u043b\u0438 \u0434\u0432\u0430 \u043c\u0435\u0441\u044f\u0446\u0430 \u043d\u0430\u0437\u0430\u0434. \u0415\u0449\u0435 \u043e\u0434\u0438\u043d \u0430\u0441\u043f\u0435\u043a\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u0443, \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043e\u043d\u0438 \u0432\u0435\u0440\u043d\u0443\u043b\u0438 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0437 \u0441\u0432\u043e\u0438\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0435\u0439, \u0442\u0430\u043a \u043a\u0430\u043a \u0442\u0435\u043f\u0435\u0440\u044c \u043e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u0440\u0435\u0448\u0438\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u0438 \u0441 \u043a\u0430\u043a\u043e\u0439 \u0447\u0430\u0441\u0442\u043e\u0442\u043e\u0439, \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f \u0438, \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e, \u0441\u0432\u043e\u044e \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u0443\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u0446\u0435\u043d\u0443 \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 <\/p>\n<p><strong>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0438\u0434\u0435\u0438 \u043e\u0442  \u043f\u0440\u0435\u043c\u0438\u0443\u043c \u043f\u0430\u0431\u043b\u0438\u0448\u0435\u0440\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0430\u0447\u0430\u043b\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438:<\/strong><\/p>\n<p>\u2022 \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0442\u044c \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u044e \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438, \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u044f \u0432\u0430\u0448\u0435 \u043c\u0435\u0441\u0442\u043e \u0432 \u043f\u0443\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438.<br \/>\n\u2022 \u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441 \u0442\u0435\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \/ \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435, \u043d\u0430 \u0432\u0430\u0448 \u0432\u0437\u0433\u043b\u044f\u0434, \u043e\u0442\u043b\u0438\u0447\u043d\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0442 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0412\u044b \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u0443\u0435\u0442\u0435, \u043a\u043e\u0433\u0434\u0430 \u0438 \u0433\u0434\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u044d\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<br \/>\n\u2022 \u041f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 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\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u043e\u0446\u0432\u0435\u0442\u0430\u0435\u0442, \u043e\u043d \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043b, \u0447\u0442\u043e \u0435\u0421\u0420\u041c (\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0446\u0435\u043d\u0430 \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432) \u0434\u043b\u044f \u0431\u0430\u043d\u043d\u0435\u0440\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441 \u043a\u0430\u0436\u0434\u044b\u043c \u0433\u043e\u0434\u043e\u043c \u0441\u043d\u0438\u0436\u0430\u0435\u0442\u0441\u044f, \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u0441\u0440\u0435\u0434\u043d\u044f\u044f \u0446\u0435\u043d\u0430 \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 0,62 \u0435\u0432\u0440\u043e \u0432 2016 \u0433\u043e\u0434\u0443, \u0447\u0442\u043e \u043d\u0430  [&#8230;]<\/p>\n","protected":false},"author":37,"featured_media":42917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2698,40],"class_list":["post-43305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attribution-ru","category-tradetracker-ru"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u041f\u0440\u0435\u0432\u043e\u0441\u0445\u043e\u0434\u043d\u0430\u044f \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 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property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0421\u0435\u043a\u0440\u0435\u0442\u044b Real Attribution -\" \/>\n<meta property=\"og:description\" content=\"\u041d\u0430 \u043f\u0440\u043e\u0448\u043b\u043e\u0439 \u043d\u0435\u0434\u0435\u043b\u0435 Deloitte\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/ru\/syekryety-real-attribution-pryevoshodnaya-displyejnaya-ryeklama-ohvatyvayet-pyerformans-markyeting\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-08T09:00:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-23T00:07:15+00:00\" \/>\n<meta property=\"og:image\" 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