TradeTracker is continuously growing at a fast pace as part of its global expansion plan. With operations delivering outstanding results for advertisers and affiliates in all existing markets – and the introduction of a Real-Attribution model – the time has come to enter the third Latin-American country, Argentina. The new office will serve its products […]

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11.11 - Singles Day TradeTracker

Singles Day is one of the greatest online discount events and a popular holiday that has come over from China. At Alibaba (Ali Express) Singles Day was held for the tenth time this year and again it broke all records. A turnover of 1 billion dollars was realised within 85 seconds from the start. Ultimately […]

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Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behavior. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the number of active publishers, average conversion path length, number of touchpoints […]

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Many of the advertisers switching to Real Attribution were working or considering working with an “Assisted Model” in which assisted touchpoints are rewarded. In practice, there are big differences in the flexibility, performance, and ROI of both models. In this document we elaborate on the difference between “Assisted Commission” setups and “Real Attribution”. When using […]

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Last week, Deloitte published a detailed report on the programmatic market. Although the report mainly highlighted how programmatic (and video) advertising is flourishing, it also showed that eCPM for banner display advertising is decreasing year-on-year, with an average CPM of € 0.62 in 2016, 13 cents lower than the year before: a decrease of approximately 20%. Premium sold display […]

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Determining the optimal attribution model in the online marketing world can be challenging. Many marketers try to find the “one correct answer” to this by using complex models and deep analyses on historical data. However, when starting with attribution, solely looking back on how commissions would have been allocated to touchpoints is not the way […]

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Since the start of Real Attribution, TradeTracker has seen that cashback publishers are changing their business models to adapt to new attributed remuneration models. Not only does this lead to more touchpoints, it has made cashback publishers less dependent on tenancies and increased the overall number of conversions as well! In order to increase performance-based income, publishers now also […]

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