{"id":43188,"date":"2017-06-22T09:00:27","date_gmt":"2017-06-22T09:00:27","guid":{"rendered":"https:\/\/tradetracker.com\/real-attribution-insights-attribution-window\/"},"modified":"2017-06-22T09:00:27","modified_gmt":"2017-06-22T09:00:27","slug":"real-attribution-insights-attribution-window","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/se\/real-attribution-insights-attribution-window\/","title":{"rendered":"Real Attribution Insights – attribution window"},"content":{"rendered":"

TradeTracker\u2019s Real Attribution models now provide advertisers with the possibility to\u00a0reward all touchpoints involved in a conversion path, meaning that publishers are rewarded\u00a0for their added value at every stage of the consumer journey. Within the Attribution settings\u00a0advertisers have the possibility to set the Attribution Window length. This window can be\u00a0any length up to a year, allowing even the earliest influencers of a sale to be rewarded! As\u00a0different attribution periods influence the impact of the Attribution model, TradeTracker\u00a0wants to explore its findings on this front in this article.<\/strong><\/p>\n

The \u2018Attribution Window\u2019 describes the period over which all touchpoints are rewarded. For\u00a0example, if a complete path consisted of 20 touchpoints spanning a year, advertisers will only\u00a0attribute commission to those touchpoints which fall inside the Attribution Window. In this case,\u00a0and assuming we have an even distribution of touchpoints, if the advertiser has set the Attribution\u00a0Window to 6 months, only 10 touchpoints would have commission attributed to them. However, a\u00a0longer Attribution Window allows for an larger number of touchpoints to be rewarded, incentivising
\nan even broader publisher base and increasing campaign performance.<\/p>\n

\"Attribution<\/p>\n

In the above conversion path consisting of 10 touchpoints, we can see that the first touchpoint, which introduced this consumer to the brand, was almost a year ago. Due to the Attribution
\nWindow of 100 days implemented by the advertiser, only the last two touchpoints were rewarded.\u00a0An advertiser can review their conversion path reports to analyze the impact of the model on their\u00a0different partners and to then determine the optimum attribution window. This can be found by\u00a0examining the eCPC\/eCPM rates, ensuring they are high enough for involved publishers to deliver\u00a0the optimal performance for a specific campaign.<\/p>\n

To analyse the impact of Attribution Window length on publisher performance, we first catagorised\u00a0publishers depending on whether they were normally in an initiating, assisting or converting role\u00a0within conversion paths. We then looked at the increase in traffic to their site when different\u00a0Attribution Window lengths were used. As well as attracting existing publishers, a longer
\nAttribution Window also attracted a higher number of new publishers which weren\u2019t previously\u00a0active when the last-click model applied. Large newspaper publishers noticed that they can now
\nbenefit from CPA models alongside their traditional CPM and CPC models, and were keen to push\u00a0large A-brands immediately.<\/p>\n

\"Attribution<\/p>\n

As can be seen from the table above, the longer the Attribution Window, the greater the impact\u00a0on publishers which focus on the initiating and the assisting stages of the customer journey. For
\nadvertisers it is therefore important to match their attribution period with the goals of their online\u00a0marketing department. Adding a longer Attribution Window also makes the campaign more
\nattractive to publishers who would otherwise not promote the campaign. Using an Attribution\u00a0window of 100 days or more was shown to attract more than 150% of additional traffic to\u00a0campaigns due to promotions through large media houses and news portals.<\/p>\n

The types of materials used by publishers also raised some interesting trends, as campaigns\u00a0with a longer Attribution Window showed an increase in traffic and transactions coming from\u00a0publishers using an e-mail database or display methods.<\/p>\n

How do Attribution Windows affect publishers?<\/h2>\n

As a publisher, campaigns with a longer Attribution Window will offer you additional chances\u00a0to earn commission. Being involved in the early stages, for example 100 days before the actual
\npurchase, will increase your performance on the campaign. Publishers which used their e-mail\u00a0databases for send outs or wrote dedicated advertorials are now benefiting from additional\u00a0commissions thanks to placements earlier in the conversion path. Pushing Travel campaigns\u00a0for the \u2018last minute\u2019 season is now not only worthwhile in July, but in May and June as well, as\u00a0investments made at the start of the Attribution Window can earn you commissions when the\u00a0consumer eventually makes the sale.<\/p>\n

\"Attribution<\/p>\n

So as a publisher, don\u2019t only check the model being used on campaigns, but also keep the\u00a0Attribution Window in mind and make sure you promote campaigns way before the peak\u00a0periods start!<\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker\u2019s Real Attribution models now provide advertisers with the possibility to\u00a0reward all touchpoints involved in a conversion path, meaning that publishers are rewarded\u00a0for their added value at every stage of the consumer journey. Within the Attribution settings\u00a0advertisers have the possibility to set the Attribution Window length. This window can be\u00a0any length up to a year, […]<\/p>\n","protected":false},"author":37,"featured_media":42792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2689,51],"class_list":["post-43188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attribution-se","category-tradetracker-se"],"yoast_head":"\nReal Attribution Insights - attribution window - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"TradeTracker\u2019s Real Attribution models now provide advertisers with the possibility to\u00a0reward all touchpoints involved in a conversion path, meaning that publishers are rewarded\u00a0for their added value at every stage\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/se\/wp-json\/wp\/v2\/posts\/43188\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Attribution Insights - 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