TradeTracker turns the world of performance marketing upside down, Nextail and Telegraaf Media Group enthusiastic about Real Attribution.
Thursday 6 July, the Real Attribution Launch Event for the Netherlands took place with launch partner Telegraaf Media Group. The turn-out was huge and the attendees were astounded by the opportunities Real Attribution offers.
During the event, the details of Real Attribution were discussed and the first results were presented by – amongst others – Arjen Hoek of Nextail (top 10 retailer in NL, with EUR 135M+ revenue). TradeTracker NL Managing Director, Bas Dokter, explained what Real Attribution is all about: ‘The world of performance marketing has been revolutionized. Until now it was only possible to pay publishers on a “last cookie counts” principle, but Real Attribution enables advertisers to reward all affiliates who have played a role in the customer journey. In doing so, TradeTracker has turned the world of performance marketing on its head. TradeTracker is the first and only network to offer conversion path attribution in this way, and since its launch on 30th May, more than 100 clients have switched to this new model. Nextail is the online arm of Blokker Holdings. They ensure that their brands, such as Blokker, Xenos, Intertoys and Leen Bakker, receive the maximum attention possible with online conversion as their main goal.’
Arjen Hoek of Nextail said: ‘With Real Attribution, there are many opportunities for both advertisers and publishers. The reason we started with Real Attribution was to increase the value of our affiliate channel and online revenue. We want all publishers to receive a fair share of the paid commission, based on their added value.’
Sam Bremer of Telegraaf Media Group said: ‘Unlike the previous “last click” model, Real Attribution results in real content publishers, like Telegraaf Media Group, who are mainly positioned in the upper funnel of the customer journey, getting a fair share for their efforts. This provides Telegraaf Media Group with a huge opportunity to receive a share of the commission by being the initiator or the assist and generate new revenue streams.’
A great and successful event which we'll hold in all TradeTracker countries in the next months. Don't miss it!