At TradeTracker, privacy and data protection is important to us. The new General Data Protection Regulation (GDPR) is set to significantly change the data protection landscape in Europe (and beyond) once it applies from 25 May 2018. It is the first change of its kind in around 20 years.
The GDPR affects all businesses that process the personal data of European citizens, even if the business itself or its technology is not based in the EU.
TradeTracker is committed to embracing this change but, as with many aspects of affiliate marketing, collaboration between the advertiser, publisher and TradeTracker (as the performance marketing network) will be key to facilitating compliance with the GDPR.