29 March, 2019 by Volodymyr Babak

Determining the optimal attribution model in the online marketing world can be challenging. Many marketeers try to find the “one correct answer” to this by using complex models and deep analyses on historical data. However, when starting with attribution, solely looking back on how commissions would have been allocated to touchpoints is not the way […]

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29 March, 2019 by Volodymyr Babak

Since the launch of Real Attribution there has been a huge shift in the way publishers have been behaving and interacting with each other. As they are now rewarded for adding value through the whole consumer decision making process, they have begun to adopt different promotion methods in campaigns that use Real Attribution. A lot […]

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29 March, 2019 by Volodymyr Babak

Advertisers starting with TradeTracker’s Real Attribution have the possibility to choose between a variety of models. Five out of the total of six attribution models reward touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of “Insights” we will dive into this […]

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29 March, 2019 by Volodymyr Babak

Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behaviour. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the number of active publishers, average conversion path […]

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22 March, 2019 by Volodymyr Babak

Many of the advertisers switching to Real Attribution were working or considering working with an “Assisted Model” in which assisted touchpoints are rewarded. In practice, there are big differences in the flexibility, performance, and ROI of both models. In this document we elaborate on the difference between “Assisted Commission” setups and “Real Attribution”.

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22 March, 2019 by Volodymyr Babak

TUI, as the world’s number one multinational travel and tourism business, is continuously looking to innovate, optimize and improve their digital challenge with one goal: To put a smile on it’s customer from the first contact moment until the customer arrives back home. To reach this goal it is important that during this whole journey […]

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