TradeTracker launches performance driven Video Ads with full transparency for advertisers and publishers

TradeTracker has announced the launch of its new performance-based Video Ads, an advanced feature designed to bring greater transparency, measurable impact and efficiency to digital advertising within the affiliate channel. With this launch, advertisers and publishers in the TradeTracker network can deliver high quality video content with real and verifiable engagement across all devices and environments.

In a video ad market forecast to expand at a double digit CAGR for the remainder of the decade, TradeTracker is launching a performance first alternative to established players like Google, Meta, TikTok, The Trade Desk, Teads and ShowHeroes. The company aims to give advertisers a transparent solution that links every view and interaction to real outcomes while maintaining consistent video quality across formats.

Video Ads represent an important step in TradeTracker’s strategy to combine creative formats with the accountability and precision of performance marketing. The new solution is built entirely around measurable results. Advertisers only pay when views, engagements or conversions are achieved. Every interaction is tracked with the same accuracy and clarity that defines TradeTracker’s platform, including seamless integration with Real Attribution so that each contributing publisher is recognised and rewarded.

For advertisers, the introduction of Video Ads provides an easy way to bring video into their programmes without moving outside a performance based model. Placements are optimised for smooth delivery on desktop, tablet and mobile and are designed to support strong brand recall and higher levels of engagement. This allows merchants to strengthen storytelling and reach audiences at moments of genuine attention.

Publishers also benefit from this development. The addition of Video Ads expands available inventory with formats that fit naturally within editorial pages, comparison content or native environments. Views and clicks can be monitored in real time so publishers can assess performance, adjust placements rapidly and increase their earnings based on fully transparent data. This balance of monetisation and user experience is a core part of TradeTracker’s approach.

“With Video Ads we are introducing something truly new to the affiliate market. Until now, high quality video formats were mostly reserved for premium publishers operating on non performance models, leaving the wider affiliate community without access to meaningful video revenue. Our performance based approach changes that. Every publisher can now run verified and measurable video placements and earn based on real value rather than impressions. This opens the door to higher earnings, stronger optimisation and a level of transparency that video advertising in the affiliate industry has never offered before.”
—Paul van Doorn, CEO TradeTracker.com

With the introduction of Video Ads, TradeTracker strengthens its position as an industry pioneer by combining transparency, advanced technology and data driven impact within one ecosystem that supports both advertisers and publishers.

About TradeTracker
TradeTracker is a global performance marketing network with offices in more than 20 countries. The company connects advertisers and publishers through real time tracking technology that delivers transparency, accountability and measurable growth. By combining advanced performance insights with a strong international partner ecosystem, TradeTracker continues to set new standards within the affiliate marketing industry.