Blogs

Find the latest news from the performance marketing industry, tips and tricks on how to better your affiliate marketing, in depth topic analysis by our selected opinion leaders and a glimpse of life inside TradeTracker around the globe.

Comparison Shopping Services go hand in hand with affiliate marketing

TradeTracker works together with several CSS partners that provide promotions via their own websites, but also bid for shopping ads on Google. This can go hand in hand with your own Google Shopping campaigns and Google never displays the same ad multiple times. If Google determines the same product from the same seller is being uploaded numerous times, then it will only show one ad. The CSS shopping ads (including Google Shopping) will appear in the general Google results. So not to confuse users, the ads must also be displayed on the CSS site that submitted them to Google.

Bids

Google chooses which ads to show through what is called a price auction. Often a frequently asked question by advertisers is whether they are bidding against themselves for an offer. This is never the case; Google determines that all CSSs are seen as a single seller and you will never be second-priced against yourself in the auction. If two CSS partners place a bid on behalf of the seller, then the amount would be seen to Google as the same as it is from a single seller perspective.

Added value of CSSs

The advantages of working with CSS partners within the TradeTracker network, is that you do not have to pay for the advertisements yourself. You pay the CSSs partners on a cost per sale basis, but without CSS partners, you would deal directly with Google on a cost per click model thus allowing you to have this activity on a performance-based model with TradeTracker.

You can also set up a blacklist of key phrases you do not want to be associated with or discovered by. These words will explicitly not be allowed to display ads.

The best option for you depends on your business, your goals and the services provided by the CSSs. You can advertise with multiple CSS partners at once, to determine which combination works best for you. Your Account Manager can advise you on this.

 

You might like...

Increased sales during the holidays

After a successful Black Friday week in which a record number of sales were made the focus for online shops will now turn to the upcoming holidays. This is the last chance for online stores to round off an already successful year. Due to the coronavirus crisis, many retailers have moved online. Therefore, it is [...]

Find out more

5 Common Conversion Killers

Although every online store is different, they all have the same goal, selling. Once shoppers have arrived at your online shop, you naturally want them to convert into a customer. We have put together a list of 5 conversion killers you can get started with today, so that fewer shoppers drop out during the purchase [...]

Find out more

Will 2021 be a last-minute year?

Although travelling is a bit difficult at this moment in time with Bonaire, Curacao and Aruba as minor exceptions. According to RTL News and the ANVR; people are starting to search for their summer holidays for 2021. It is expected by the beginning of next year there will not be too much of a change [...]

Find out more

Sales of smartphones have fallen sharply

It was expected that the coronavirus crisis would impact our finances, but no one could imagine that fewer than 151.4 million smartphones would be sold this year compared to the same period in 2019. It seems that we are all just waiting a little longer before we buy a new smartphone. Numbers Due to the [...]

Find out more