Blogs

Find the latest news from the performance marketing industry, tips and tricks on how to better your affiliate marketing, in depth topic analysis by our selected opinion leaders and a glimpse of life inside TradeTracker around the globe.

Comparison Shopping Services go hand in hand with affiliate marketing

TradeTracker works together with several CSS partners that provide promotions via their own websites, but also bid for shopping ads on Google. This can go hand in hand with your own Google Shopping campaigns and Google never displays the same ad multiple times. If Google determines the same product from the same seller is being uploaded numerous times, then it will only show one ad. The CSS shopping ads (including Google Shopping) will appear in the general Google results. So not to confuse users, the ads must also be displayed on the CSS site that submitted them to Google.

Bids

Google chooses which ads to show through what is called a price auction. Often a frequently asked question by advertisers is whether they are bidding against themselves for an offer. This is never the case; Google determines that all CSSs are seen as a single seller and you will never be second-priced against yourself in the auction. If two CSS partners place a bid on behalf of the seller, then the amount would be seen to Google as the same as it is from a single seller perspective.

Added value of CSSs

The advantages of working with CSS partners within the TradeTracker network, is that you do not have to pay for the advertisements yourself. You pay the CSSs partners on a cost per sale basis, but without CSS partners, you would deal directly with Google on a cost per click model thus allowing you to have this activity on a performance-based model with TradeTracker.

You can also set up a blacklist of key phrases you do not want to be associated with or discovered by. These words will explicitly not be allowed to display ads.

The best option for you depends on your business, your goals and the services provided by the CSSs. You can advertise with multiple CSS partners at once, to determine which combination works best for you. Your Account Manager can advise you on this.

 

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Kelkoo Group

TradeTracker Italy conducted an insightful interview with the Kelkoo Group. In this interview, Kelkoo Group answered questions related to their experience with TradeTracker.com as well a deep dive into the work of a Google CSS Partner. “TradeTracker is a player we have been working with for years, not only in Italy, but in all countries where there is dual presence. I think [...]

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Conrad affiliated in multiple countries

We are pleased to inform you that Conrad is now affiliated with TradeTracker in multiple countries. They were previously only affiliated with TradeTracker Netherlands. From now on they are also live in the United Kingdom, Belgium, Denmark, Sweden, France and Italy. Conrad stands for technology and electronics made in Germany. And not only in Germany [...]

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TradeTracker wins European tender for NS International

TradeTracker has won the European tender for providing affiliate marketing services to NS International. After an intensive tendering process in which other Dutch and European affiliate networks participated, TradeTracker emerged as the best. Jan-Willem Besouw, Head of Industry Travel at TradeTracker Netherlands, is enthusiastic about winning the tender: “The strong position of TradeTracker in the [...]

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New Country Manager

TradeTracker strengthens their team in Spain with a new Country Manager, Tamara de Ruiter. As Country Manager, Tamara de Ruiter is responsible for the day-to-day management of TradeTracker Spain. “I appreciate TradeTracker’s confidence in me, and I’m delighted to have the opportunity to lead such a great team here in Spain.” Tamara worked at Laycos [...]

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