Kelkoo Group

TradeTracker Italy conducted an insightful interview with the Kelkoo Group. In this interview, Kelkoo Group answered questions related to their experience with TradeTracker.com as well a deep dive into the work of a Google CSS Partner.

"TradeTracker is a player we have been working with for years, not only in Italy, but in all countries where there is dual presence. I think it is important for any merchant to look at internationalization in 2021. TradeTracker can be the answer to this need. Ease of use of the platform is another plus that an online store should consider and TradeTracker offers a tool that is easy to configure and effective."

Read the rest of the interview here to find out more how Kelkoo Group operates.

What a UK retailer should check before a CSS test

The original interview was conducted by TradeTracker Italy and published in 2021. For a UK merchant, the useful starting point is a practical question: can a comparison partner send a shopper to a product they can buy at the price they saw? Google includes the United Kingdom in its Comparison Shopping Services programme. Read Google’s explanation of the CSS programme.

Start with a small range of products. Check that the feed and product page agree on the variant, price in pounds, availability and delivery information. Confirm who updates the feed, how often it refreshes and who corrects a rejected or outdated listing. Ask how tracking distinguishes the CSS activity from your existing Shopping campaigns.

Agree on what a useful trial would show, such as eligible products, orders after returns and the cost of those orders. Review the same product set over comparable periods. For the original partner perspective, see the Kelkoo Group Spotlight interview.