Blogs

Find the latest news from the performance marketing industry, tips and tricks on how to better your affiliate marketing, in depth topic analysis by our selected opinion leaders and a glimpse of life inside TradeTracker around the globe.

COVID-19 has massively changed the B2B market

The coronavirus is forcing B2B buyers and sellers to go digital en masse. What started as a crisis response has evolved into the new normality. Leading to major implications for how buyers and sellers conduct business in the future. Recent research from McKinsey shows that the shift to digital is here to stay.

The B2B market prefers the new digital landscape.

More than three-quarters of buyers and sellers have said they prefer digital self-service and remote human assistance over face-to-face interactions. A sentiment, that has become more prominent after the global lockdowns last summer.

Safety is one of the core reasons for this shift. Self-service and external interactions have made it easier for buyers to get information, place orders, arrange services and customers have enjoyed the speed and convenience. Only 20% of B2B buyers say they want to return to face to face purchasing. Even in the Pharmaceuticals and Medical industries where the field sales model has traditionally dominated, there has been a notable switch.

The shift to the digital marketplace and digital customer engagement is being embraced by decision-makers in all countries surveyed worldwide. B2B companies are no longer “forced” to adopt digital methods in response to the global lockdowns, but are now convinced that digital practice is the way to go.

Implications for Affiliate Marketing

The shift to digital dependence in the B2B world, goes hand in hand with the demand for online visibility. Online marketing channels play an increasingly important role in this, in which affiliate marketing is essential. The need to discover the right prospects grows as more companies make this shift. However, when more players enter the market competition increases. The effective use of online marketing must ensure that companies stand out to the right potential partners.

Feel free to contact your Account Manager to discuss how affiliate marketing can be used to stand out online.

 

You might like...

Kelkoo Group

TradeTracker Italy conducted an insightful interview with the Kelkoo Group. In this interview, Kelkoo Group answered questions related to their experience with TradeTracker.com as well a deep dive into the work of a Google CSS Partner. “TradeTracker is a player we have been working with for years, not only in Italy, but in all countries where there is dual presence. I think [...]

Find out more

Conrad affiliated in multiple countries

We are pleased to inform you that Conrad is now affiliated with TradeTracker in multiple countries. They were previously only affiliated with TradeTracker Netherlands. From now on they are also live in the United Kingdom, Belgium, Denmark, Sweden, France and Italy. Conrad stands for technology and electronics made in Germany. And not only in Germany [...]

Find out more

TradeTracker wins European tender for NS International

TradeTracker has won the European tender for providing affiliate marketing services to NS International. After an intensive tendering process in which other Dutch and European affiliate networks participated, TradeTracker emerged as the best. Jan-Willem Besouw, Head of Industry Travel at TradeTracker Netherlands, is enthusiastic about winning the tender: “The strong position of TradeTracker in the [...]

Find out more

New Country Manager

TradeTracker strengthens their team in Spain with a new Country Manager, Tamara de Ruiter. As Country Manager, Tamara de Ruiter is responsible for the day-to-day management of TradeTracker Spain. “I appreciate TradeTracker’s confidence in me, and I’m delighted to have the opportunity to lead such a great team here in Spain.” Tamara worked at Laycos [...]

Find out more