Campaigns

Twiggels

Twiggels is a UK based pet care brand created with a clear purpose: to develop thoughtful, high quality dog shampoos that are kind to animals and considerate of the world they live in. Inspired by the close connection between pets and nature, Twiggels focuses on products that balance gentle care with responsible design, helping dogs feel clean, comfortable, and cared for as part of everyday life.

The brand was born from a simple frustration. When exploring the pet care market, the founders saw too many dog shampoos that relied on harsh formulations or made broad promises without meaningful substance. Twiggels was created to take a more considered approach, combining careful formulation with scientific understanding to produce dog shampoos that feel trustworthy, effective, and reassuring for pet parents.

At its core, Twiggels creates dog shampoos designed for regular use, with a focus on gentle cleansing, comfort, and coat softness. Every product reflects the brand’s values of being eco mindful, ethical, and ambitious, with an ongoing commitment to improving products and processes responsibly over time.

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