Category: TradeTracker News

TradeTracker’s newest feature, Mobile Metrics, gives merchants the opportunity to add their mobile app as a part of their campaign to track and monitor app installs, app starts and in-app transactions through cross-device touchpoints to reward publishers accordingly.   What is Mobile Metrics?   Nowadays, close to 250 billion mobile apps are downloaded per year and a continious and increasing growth […]

Unpredictable times within the economy can, will and have influenced the way we do business and how we expand, divide or limit (marketing) budgets and business expenditures. However, the lowest risk expenditure, which will always solely be based on the actual performance, is Affiliate Marketing and here is why. Coronavirus and the change in consumer […]

Following Google’s announcement about its new privacy sandbox initiative, and the updates around http:// and https://, Google also made the announcement to make 3rd party cookies obsolete. Following Apple’s Safari and Mozilla’s Firefox, this comes as no surprise that Chrome, the most commonly used browser in many countries, would soon make an announcement about their […]

Google has made it no secret that they plan to phase out unsecured content over the next several releases. This started with Chrome 79, released fully in December, and will continue until Chrome 81 is released in March. What this means for any site currently on the web, is content displayed in http:// will no […]

It goes without saying, that especially in recent years, Q4 is the prime sales period of the year for many advertisers in eCommerce. Historically in the UK, the end of year sales was traditionally reserved for the build-up to Christmas, Boxing Day and the January sales period going into the following year. More recently, however, […]

This year you can vote for Real Attribution in the Best Technology category by visiting the IPMA site here and selecting TradeTracker at section 16, which you can skip to. TradeTracker is extremely pleased to announce we have been nominated for a record 9 entries at this year’s International Performance Marketing Awards. Amongst the wide range of […]

TradeTracker is pleased to announce success after a brilliant evening at the International Performance Marketing Awards. This year’s ceremony saw TradeTracker receive the award for Best Performance Marketing Campaign in the MENA region highlighting our work with Sun & Sand Sports. Utilising TradeTracker’s experience and publisher relationships within the MENA region via “good influencer management”, […]

TradeTracker is pleased to announce we have been shortlisted for 6 entries in the 2018 International Performance Marketing Awards. Categories include “Best Full Service Network” and “Best Performance Marketing Technology” as well as regional entries spanning the globe. 2018 has seen TradeTracker grow around the world, with new markets allowing us to operate a truly […]

Jim Knopf joins TradeTracker as Managing Director of TradeTracker Germany. Jim has been active in Affiliate Marketing for over 11 years. During this lengthy period, Jim has held multiple positions that helped him to develop a broad knowledge about the Affiliate Market. He acquired his experience as a Key-Account Manager, Sales manager, Digital and Sales […]

Today TradeTracker releases its game-changing attribution technology named Real Attribution. In a market that has been dominated by the “last click” model since its existence, TradeTracker is the first affiliate network in the world offering a variety of attribution models to its clients. With this exclusive technology, advertisers can automatically remunerate multiple publishers and touchpoints per transaction in […]