Real Attribution: A renewed approach to cashback publishers

12 November, 2020 by Mischa Brouwer

Since the start of Real Attribution, TradeTracker has seen that cashback publishers are changing their business models to adapt to new attributed remuneration models. Not only does this lead to more touchpoints, it has made cashback publishers less dependent on tenancies and increased the overall number of conversions as well! In order to increase performance-based income, publishers now also need to invest in generating initiating and assisting touchpoints, as the publishers that do this gain an advantage over their competitors by attracting the customer at all stages of the customer journey.