TUI Netherlands: Performance shift with Real Attribution
TUI, as the world’s number one multinational travel and tourism business, is continuously looking to innovate, optimize and improve their digital challenge with one goal: To put a smile on it’s customer from the first contact moment until the customer arrives back home. To reach this goal it is important that during this whole journey value is added where it
is needed. For this reason TUI is analyzing the complete customer journey and adapting models and strategies for all online channels, including the affiliate channel.