Category: Black Friday

After months of planning the best deals and offers between advertisers and publishers, Cyber Weekend is finally over. Including Black Friday, Cyber Weekend has grown to become one of the largest sales events in retail and e-commerce history. This year is no different, with the results now in we’re finally able to share with you […]

It goes without saying, that especially in recent years, Q4 is the prime sales period of the year for many advertisers in eCommerce. Historically in the UK, the end of year sales was traditionally reserved for the build-up to Christmas, Boxing Day and the January sales period going into the following year. More recently, however, […]

Black Friday is becoming increasingly popular with the UK shoppers. There is a large shift from offline, physical store shopping, to online. The ease of access, combined with easily accessible discounts and higher exposure through landing pages and emails from merchants is adding to the large YoY revenue increases. This year, TradeTracker UK has seen […]