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Find the latest news from the performance marketing industry, tips and tricks on how to better your affiliate marketing, in depth topic analysis by our selected opinion leaders and a glimpse of life inside TradeTracker around the globe.

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Increased sales during the holidays

After a successful Black Friday week in which a record number of sales were made the focus for online shops will now turn to the upcoming holidays. This is the last chance for online stores to round off an already successful year. Due to the coronavirus crisis, many retailers have moved online. Therefore, it is [...]

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5 Common Conversion Killers

Although every online store is different, they all have the same goal, selling. Once shoppers have arrived at your online shop, you naturally want them to convert into a customer. We have put together a list of 5 conversion killers you can get started with today, so that fewer shoppers drop out during the purchase [...]

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Will 2021 be a last-minute year?

Although travelling is a bit difficult at this moment in time with Bonaire, Curacao and Aruba as minor exceptions. According to RTL News and the ANVR; people are starting to search for their summer holidays for 2021. It is expected by the beginning of next year there will not be too much of a change [...]

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Sales of smartphones have fallen sharply

It was expected that the coronavirus crisis would impact our finances, but no one could imagine that fewer than 151.4 million smartphones would be sold this year compared to the same period in 2019. It seems that we are all just waiting a little longer before we buy a new smartphone. Numbers Due to the [...]

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Comparison Shopping Services go hand in hand with affiliate marketing

TradeTracker works together with several CSS partners that provide promotions via their own websites, but also bid for shopping ads on Google. This can go hand in hand with your own Google Shopping campaigns and Google never displays the same ad multiple times. If Google determines the same product from the same seller is being [...]

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COVID-19 has massively changed the B2B market

The coronavirus is forcing B2B buyers and sellers to go digital en masse. What started as a crisis response has evolved into the new normality. Leading to major implications for how buyers and sellers conduct business in the future. Recent research from McKinsey shows that the shift to digital is here to stay. The B2B [...]

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Coronavirus crisis is a major challenge for the financial sector

So far, the financial sector has been able to resist the issues caused by the coronavirus. Banks are still resilient and continue to fulfil their role as lenders. However, the second corona wave has created more uncertainty. It is important that the current economic crisis does not spill over to the financial sector. In order [...]

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KAYAK launches affiliate programme with TradeTracker!

KAYAK has launched their first affiliate programme in Europe by choosing TradeTracker as their go-to network. Live in 8 countries, affiliates can start monetising traffic by promoting flights, hotels and cars through a range of different tools available on TradeTracker, including classic deeplinks, inspirational banners and responsive multi-vertical widgets. Whilst this may be a challenging [...]

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Holiday Opportunities

Online Shopping Opportunities June is one of the most active and eventful months of the year for many people. Not only because the sun is showing more often, but also because it is the holiday season. Normally the question immediately arises “What are we going to spend our vacation money on?”, But unfortunately, this year [...]

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Recent posts

Increased sales during the holidays

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5 Common Conversion Killers

Find out more

Will 2021 be a last-minute year?

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Sales of smartphones have fallen sharply

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Comparison Shopping Services go hand in hand with affiliate marketing

Find out more

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