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TradeTracker’s International Performance Marketing Award submission

Real Attribution Launch Event With Launch Partner TMG

We’re Global

TradeTracker is internationally present, and as members of the online community, we know better than anyone the internet’s ability to make national borders irrelevant.

Our global office presence helps us remain approachable and relevant to individual national markets, while also opening a network of potential international partners.

An ambition to grow has led to our presence in over 19 different countries, while we continually make plans for our next big venture.

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Find the latest news from the performance marketing industry, tips and tricks on how to better your affiliate marketing, in depth topic analysis by our selected opinion leaders and a glimpse of life inside TradeTracker around the globe.

18 October, 2017by TradeTracker UK Events

After a very successful year headlining the Performance Marketing Insights event in 2016, we are proud to announce we will be returning to the recently rebranded PerformanceIn Live event this year as headline sponsors. At the Old Billingsgate Market in the heart of London’s financial district, and on the bank of the River Thames, TradeTracker […]

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09 August, 2017by Robin Day Attribution TradeTracker
Real Attribution - Custom Model in detail

Advertisers starting with TradeTracker’s Real Attribution have the possibility to choose between a variety of models. Five out of the total of six attribution models reward touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of “Insights” we will dive into this custom model […]

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29 July, 2017by Robin Day Attribution TradeTracker
Changing consumer behavior

Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behavior. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the number of active publishers, average conversion path length, number of touchpoints […]

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20 July, 2017by TradeTracker UK Attribution TradeTracker

Many of the advertisers switching to Real Attribution were working or considering working with an “Assisted Model” in which assisted touchpoints are rewarded. In practice, there are big differences in the flexibility, performance, and ROI of both models. In this document we elaborate on the difference between “Assisted Commission” setups and “Real Attribution”. When using […]

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19 July, 2017by TradeTracker UK Campaigns

On the 14th of July, Oman Air officially launched its first affiliate program in the UK in cooperation with TradeTracker. Both parties signed an exclusive contract, which allows Oman Air to be part of a quickly growing group of advertisers who will offer “Real-Attribution” to its publishers. TradeTracker recently launched Real Attribution – a game-changing […]

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08 July, 2017by Robin Day Attribution TradeTracker
Unlock eCPM potential with Real Attribution

Last week, Deloitte published a detailed report on the programmatic market. Although the report mainly highlighted how programmatic (and video) advertising is flourishing, it also showed that eCPM for banner display advertising is decreasing year-on-year, with an average CPM of € 0.62 in 2016, 13 cents lower than the year before: a decrease of approximately 20%. Premium sold display […]

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07 July, 2017by TradeTracker Netherlands Attribution TradeTracker

TradeTracker turns the world of performance marketing upside down, Nextail and Telegraaf Media Group enthusiastic about Real Attribution. Thursday 6 July, the Real Attribution Launch Event for the Netherlands took place with launch partner Telegraaf Media Group. The turn-out was huge and the attendees were astounded by the opportunities Real Attribution offers. During the event, […]

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01 July, 2017by Robin Day Attribution TradeTracker

Determining the optimal attribution model in the online marketing world can be challenging. Many marketeers try to find the “one correct answer” to this by using complex models and deep analyses on historical data. However, when starting with attribution, solely looking back on how commissions would have been allocated to touchpoints is not the way […]

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29 June, 2017by Robin Day Attribution TradeTracker
Cashback publishers mastering Real Attribution

Since the start of Real Attribution, TradeTracker has seen that cashback publishers are changing their business models to adapt to new attributed remuneration models. Not only does this lead to more touchpoints, it has made cashback publishers less dependent on tenancies and increased the overall number of conversions as well! In order to increase performance-based income, publishers now also […]

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27 June, 2017by rpelgrim TradeTracker

TradeTracker is continuing its fast expansion and growth phase. With operations delivering excellent results for advertisers and affiliates in all existing markets the time has come to enter the Latin-American countries starting from Mexico. The new office will start serving advertisers and affiliates today, 27 June 2017. The expansion means that TradeTracker currently provides its […]

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