TradeTracker FAQ
From your first partnership to your next market. Find answers about campaigns, tracking and commissions.
The questions partners often start with.
Real Attribution is TradeTracker’s own attribution technology. You choose how the available publisher commission is allocated across eligible interactions in the conversion path. This can reward initiating and assisting contributions too. Last click assigns the result to the final eligible click. Your chosen model determines the allocation.
Related glossary: Real Attribution, Attribution
Real Attribution supports models including first touchpoint, last touchpoint, linear, time decay and position based, plus a custom model. You can assign weights to positions or publisher categories. Define eligible interactions and exceptions beforehand so partners can understand the resulting allocation.
Related glossary: Attribution model, Touchpoint
Start with your objective, customer journey and the publisher contributions you want to encourage. A long research phase calls for a different assessment from a short purchase journey. Compare allocation across actual conversion paths, discuss the effect on publishers and define how changes will be evaluated using a consistent measurement basis.
Related glossary: Conversion path, Attribution model
Real Attribution allocates a chosen publisher commission budget under model rules. Assisted commission adds a payment for assisting interactions alongside the primary allocation. For example, ₹1,000 could be split into ₹400, ₹200 and ₹400 across three eligible interactions. Agree additional fees and total campaign costs separately.
Related glossary: Assisted commission, Real Attribution
These roles describe an eligible publisher interaction’s position in the conversion path: the first interaction, an intervening contribution or the closing interaction. Real Attribution can reward those roles under the selected model. The role alone does not establish a fixed rate; campaign conditions and model rules determine the remuneration.
Related glossary: Touchpoint, Conversion path
Review changes in publisher participation, conversion-path composition and results on a comparable basis. Attribution shows how recorded value is allocated. Establishing the additional result caused by a collaboration requires an appropriate effectiveness study, such as a controlled test design.
Related glossary: Incrementality, Attribution
Check the campaign details and current conditions in your TradeTracker account. Look for the tracking period or referral window, and confirm with the advertiser or your account manager how it applies to the campaign's attribution model. Do not assume that every campaign uses the same number of days.
The attribution window determines whether an interaction is eligible to contribute to a later conversion. Cookie lifetime describes storage in the browser; transaction validation and payment have separate timelines. A cookie being present does not, on its own, guarantee commission. With Real Attribution, also check which interactions are eligible under the agreed model. Record the applicable settings when investigating a particular transaction.
Related glossary: Attribution window, Campaign tracking period, Cookie lifetime, Real Attribution
Tracking records relevant interactions and conversions. Attribution applies the rules for assigning value. Validation then checks whether the result meets campaign conditions, for example following a return or cancellation. Reviewing these stages separately helps explain differences in reports and commissions.
Related glossary: Affiliate tracking, Transaction validation
With DirectLinking, the affiliate referral first reaches a tracking route on the advertiser’s domain. The referral can be recorded in a first-party setup before the visitor continues to the destination. This reduces reliance on third-party cookies. The conversion must also be reported through the agreed method.
Related glossary: DirectLinking, Affiliate tracking
Hosted Tracking uses a configured advertiser subdomain for tracking requests handled by TradeTracker. DirectLinking uses an advertiser-domain route for the incoming referral. Hosted Tracking requires domain configuration and verification. It can form part of a first-party measurement setup alongside a suitable conversion integration and consent settings.
Related glossary: Hosted Tracking, DirectLinking, Affiliate tracking
With S2S tracking, the advertiser’s system reports a conversion directly to TradeTracker using the stored click reference. This is useful when a back-office system confirms the conversion or a browser event does not fit the purchase flow. Reliable reference storage and correct transaction data remain essential.
Related glossary: S2S tracking, Click ID
Yes. A suitable first-party referral setup can be combined with a server-side conversion report. These components serve different stages of the measurement flow. Align click references, order references and deduplication so the same order is not processed unintentionally more than once. Test the complete combination before launch.
Related glossary: S2S tracking, Deduplication
A first-party setup aligns the domain context with the advertiser. This can reduce dependence on external domains and third-party cookies. Actual coverage also depends on browser behaviour, visitor choices and implementation. Check the whole measurement flow rather than assessing the cookie type alone.
Related glossary: First-party cookie, Browser tracking restrictions
Use the supported integration or official TradeTracker template appropriate to your platform. Google Tag Manager can manage a conversion tag, but does not configure the entire measurement setup automatically. Configure and test campaign details, events, amounts, consent settings and any first-party tracking host.
Related glossary: Tracking tag, Tracking test
Run an agreed test from the affiliate link through to the recorded transaction. Check the destination, click reference, order reference, value, currency and number of reports. Then confirm registration and the agreed handling of the test in TradeTracker. Repeat relevant checks after changes to checkout, tags or integrations.
Related glossary: Tracking test, Transaction
Identify when the discrepancy began and whether it affects all orders or only some. Compare an affected order with a correctly reported one and check recent changes to links, checkout, consent management or the integration. Collect relevant references for investigation, then change the implementation once the cause is established.
Related glossary: Tracking failure, Tracking test
Systems can use different windows, attribution models, time zones, channel rules and conversion statuses. Consent, browser restrictions and reporting time can also create differences. Compare the same orders, period, currency and status first. A dashboard discrepancy warrants investigation but does not itself establish a tracking fault.
Related glossary: Analytics, Attribution window
De-duplication applies agreed rules when the same conversion is reported more than once or claimed by multiple marketing sources. Use a consistent order reference and agree which channels, events and reporting rules are in scope before implementation. TradeTracker's Code of Conduct requires advertisers to disclose implemented network de-duplication in the campaign information.
Check the outcome with test journeys involving the relevant channels, including repeat order notifications. Real Attribution allocates commission across eligible publisher interactions within its configured model. It does not automatically settle every claim made by other affiliate networks, paid search or email systems. Document those separate rules and keep publishers informed when they change.
Related glossary: Deduplication, Real Attribution, Tracking test
Cross-device measurement links eligible interactions from different devices when the implemented solution has the necessary information and the applicable data-processing conditions are met. TradeTracker describes cross-device touchpoints and app events within Mobile Metrics. Confirm the supported journey, integration and reporting scope for your campaign before relying on those capabilities.
S2S describes communication between servers. A first-party setup describes where tracking operates. Neither automatically identifies the same visitor on a phone and a laptop. Consent choices, available identifiers, browser restrictions and the implemented connection can limit what is measurable. Real Attribution allocates eligible recorded contributions; it cannot recover every interaction that the implementation has not identified.
Related glossary: Cross-device tracking, App tracking, S2S tracking, Real Attribution
Start with demand for your offer, delivery, local pricing and customer service. Then discuss suitable publisher groups and partnerships in that market with TradeTracker. An international platform combined with local teams supports focused expansion. Set a market-specific objective and a consistent way to assess results.
Related glossary: International affiliate marketing, Cross-border e-commerce
Agree which objectives, reports and decisions are managed centrally and where local teams and account managers contribute. TradeTracker can connect international coordination with knowledge of language, publishers and market practices. Define contacts and responsibilities for each market so opportunities and changes reach the right people.
Related glossary: International affiliate marketing, Publisher
Check prices, currency, availability, delivery, returns information and landing pages. Adapt productfeeds, offers and promotional conditions to the local market too. A translated campaign needs an offer visitors can actually purchase and accurate information that publishers can use in that market.
Related glossary: Cross-border e-commerce, Product feed
Use consistent definitions for periods, transaction and payment statuses, costs and attribution. Specify the reporting currency and any conversion applied. Review publisher mix and customer journeys by market as well as totals. Local conditions can affect comparisons even when campaigns use the same platform technology.
Related glossary: Currency conversion, Analytics
Assess promotional rules, consumer requirements and data use for each market and audience. GDPR can apply to processing within its scope even when an organisation is outside the EEA. India’s DPDP framework has phased commencement, so check applicable provisions at implementation time. Use local campaign terms for admission, payments and promotion.
Related glossary: Cross-border e-commerce, Consent management, Digital Personal Data Protection framework
A recorded transaction captures a reported result. Validation determines which remuneration qualifies under campaign conditions. Payout then follows payment arrangements and fund availability. Reviewing these statuses separately helps identify whether an issue concerns measurement, assessment or payment.
Related glossary: Transaction validation, Payout frequency
Campaign conditions should explain when a transaction is approved, adjusted or rejected. Review its status, reference and available reason before raising a query. Use the available claim or contact route to investigate a potentially missing or incorrectly assessed transaction, providing only necessary information.
Related glossary: Transaction query, Transaction validation
Define publisher commission, additional fees or services, and the results and statuses that qualify. With Real Attribution, specify the commission budget being allocated. Also agree invoicing, currency, taxes and payment. Payment per result describes a commission model; the agreement determines the full cost structure.
Related glossary: Commission, Real Attribution
Explain the commercial relationship where you recommend a product or use an affiliate link. Visitors should understand when you may receive remuneration. Adapt the disclosure to the channel and applicable advertising rules. Clear information helps people assess a recommendation in its commercial context.
Related glossary: Affiliate link, Transparency
Review traffic sources, promotional methods, valid results and compliance with campaign rules. Click volume or a high conversion rate alone gives an incomplete picture. Distinguish fraud, measurement problems and explainable differences when investigating anomalies. Document findings and agree actions based on verifiable evidence.
Related glossary: Traffic quality, Affiliate fraud
Review the transaction, applicable model and eligible interactions to the extent available to your role. Check status and any adjustments using the same reference and reporting period. This connects reported remuneration with the agreed rules. Raise a specific query if those rules do not explain a discrepancy.
Related glossary: Attribution, Transparency
Record what changes, its effective date and the affected campaigns before implementation. Communicate the impact on publishers and confirm how existing and new transactions are handled. Assess results under the rules applicable to that period so earlier and revised conditions remain distinguishable.
Related glossary: Affiliate agreement, Attribution model
Publisher registration is free through the official signup form. TradeTracker then reviews your application and promotional channel. Once approved, you can explore campaigns and apply under each advertiser’s conditions. Account approval does not automatically grant access to every campaign.
Related glossary: Publisher, Publisher approval
Use an affiliate link to refer visitors from relevant content to an advertiser. An agreed, valid result can earn you commission. Tracking records interactions, while the attribution model determines which contributions receive a reward. Choose campaigns that suit your audience and disclose the commercial relationship clearly.
Related glossary: Affiliate marketing, Affiliate link
Check your India account for the available payout frequencies, methods and processing dates. The India Q&A describes monthly, twice-monthly and four-times-monthly options. Available funds, your minimum payout amount and an on-hold setting can affect processing. A payment notice is not confirmation that funds have reached your bank account.
Related glossary: Payout frequency, Payment threshold
Super Fast Payment is a separate accelerated-payment option. Eligibility, charges and other conditions need to be confirmed for your account. Ask your account manager before relying on it. An approved transaction alone does not establish a right to receive payment within a fixed number of hours.
Related glossary: Super Fast Payment, Transaction validation
Add a site for another TradeTracker market through your account. The documented route is Account > My sites > Add a new site. Once reviewed and approved, you can select that market. Check campaign admission and promotional conditions separately; adding a country does not automatically approve every advertiser.
Related glossary: International affiliate marketing, Publisher approval
A publisher reference or sub-ID helps distinguish placements in your own analysis. A supported callback can send conversion information to your system. Available fields and notifications depend on the integration and permissions. Do not put names, email addresses or other unnecessary personal data in a reference.
Related glossary: Publisher reference, Postback
TradeTracker webservices can provide account, campaign, transaction, productfeed, payment and creative information according to your permissions. Use them to automate reports and integrations. The documented webservices use SOAP; access and documentation are available through Creatives & Tools > Web services. Keep credentials and API keys in your own secure environment.
Related glossary: API, Product feed
Depending on the campaign, materials may include text links, banners, productfeeds, widgets, offers and voucher codes. Choose formats that fit your channel and audience, and check the promotional rules and current details. Availability of a format does not mean every placement or use of a code is permitted.
Related glossary: Creatives, Voucher code
PageTools provides tools for supported uses on your publisher channel, including widgets and Link Replacer. Link Replacer can turn eligible outgoing links into affiliate links according to its settings. Test destinations and tracking after installation. PageTools does not automatically manage all content on your website.
Related glossary: Link Replacer
Widgets display a focused element with dynamic content, such as a product selection or comparison function. Add a supported widget using the PageTools instructions. Availability, appearance and data vary by solution. Check that information is current, the widget works on your channel and referrals are tracked correctly.
Related glossary: Widget, Link Replacer
Use your account for campaign conditions, reports and contact with your publisher manager. For a specific issue, include the campaign name, relevant time and an appropriate reference so it can be investigated. Do not share passwords or API keys. This Q&A and the glossary provide general explanations.
Related glossary: Publisher, Transaction
A relevant, active social channel can be considered. TradeTracker India's publisher qualifications include social channels alongside websites and databases. Describe your channel, audience, content and intended promotional methods in your application so the publisher team can assess the setup.
Network approval and permission to promote a particular advertiser are separate. Check each campaign's rules before posting an affiliate link. The Code of Conduct requires prior written advertiser approval for social traffic to advertisers, and some campaigns impose additional restrictions. Make the commercial relationship clear to your audience. Acceptance of one channel does not approve every account, placement or campaign automatically.
Related glossary: Influencer affiliate, Publisher approval, Affiliate disclosure
Sources: TradeTracker India publisher qualifications, TradeTracker India Code of Conduct, section 2.13
Publisher account approval gives you access to the network; an advertiser may still need to approve your participation in its campaign. A pending application is awaiting a decision. A rejection means the application has not been accepted, rather than proving that your entire publisher account is unsuitable.
Check the campaign's permitted channels, target countries and other admission conditions. Keep your site description and promotional plans current. If the reason is unclear, contact the advertiser through the available ticket system or ask your publisher manager for guidance. Only the reviewing team can confirm the specific reason or a new review. Do not assume approval or a fixed response time.
Related glossary: Publisher approval, Manual publisher approval, Affiliate programme
Sources: TradeTracker India: advertiser control over publisher acceptance, TradeTracker India Code of Conduct: campaign rules and communication
Use your publisher account's site management to register additional websites and discuss any additional social or other promotional channels with the publisher team. The documented route for adding a site is Account > My sites > Add a new site. Describe each channel accurately so its audience and promotional methods can be assessed.
Choose the correct registered site when obtaining links and reviewing performance. Additional countries and individual campaigns can require separate approval; an existing site's approval does not automatically extend to another channel. Several sites in an account are also different from several separate accounts: TradeTracker ID can connect existing accounts under one sign-in without merging their campaigns or reports.
Related glossary: Publisher ID, Publisher approval, International affiliate marketing
Sources: TradeTracker India publisher knowledge centre: adding sites, TradeTracker ID: accounts and sign-in
Sign in to your publisher account through TradeTracker ID and review the financial and payment details for the correct account and market. Check the account holder or company name, the required bank or payment fields and any applicable business details. TradeTracker's Code of Conduct makes publishers responsible for keeping those details accurate.
Follow the checks shown in your account. If a field is locked or the status is unclear, use authenticated account support to ask what is required for India. Do not send bank details or identity documents through a public FAQ chat. Saving changed details does not confirm that verification is complete or that a payment already being processed can be redirected.
Related glossary: Publisher earnings, Payment threshold, Account balance
Sources: TradeTracker India Code of Conduct, section 2.19, TradeTracker ID: secure sign-in
First check that your registered site is approved for the campaign and that the chosen destination and promotional method are allowed. Select the correct site and campaign, then use the link creation option available in your account to generate an affiliate link to the required product, category or landing page. Use a supplied campaign deeplink if that is the available option.
Open the generated link and check the destination, mobile experience and any country or language redirects. Keep the tracking parameters intact. Where supported, add a publisher reference to distinguish placements. Confirm recording through the appropriate reports; seeing the landing page alone does not prove conversion tracking. Arrange a test conversion with TradeTracker if needed.
Related glossary: Deeplink, Affiliate link, Publisher reference, Tracking test
Source: TradeTracker India publisher knowledge centre: links and tools
Choose a campaign for which your site is approved and check which productfeed or webservice access is available. A feed supplies structured product information for uses such as product listings, comparisons or relevant content. Map the fields you need, including product reference, title, price, availability, image and affiliate destination.
Use the supplied tracked links rather than replacing them with ordinary product URLs. Set an update schedule suitable for the feed and your site, handle unavailable products and failed updates, and avoid showing stale prices as current. Test destinations and tracking after import. Feed access does not grant permission to reuse every asset or promote through every channel; campaign conditions still apply.
Related glossary: Product feed, XML product feed, CSV product feed, Affiliate link
Source: TradeTracker India publisher knowledge centre: productfeeds and API
Contact the advertiser team to discuss your offer, audience and target markets. The agreement, remuneration, tracking and campaign conditions are then defined. An information request does not activate a campaign or account. You do not need prior affiliate expertise to explore the options.
Related glossary: Advertiser, Affiliate programme
Agree objectives, publisher selection, commissions and promotional rules. Implement the selected tracking and verify an agreed test transaction, including its order reference, value and possible duplicate reports. Prepare current landing pages and creatives. With Real Attribution, also agree how publisher commission is allocated across eligible interactions.
Related glossary: Tracking test, Real Attribution
The platform combines publisher management, creatives, productfeeds, tracking and reporting. Webservices can connect available data with your own systems. The appropriate setup depends on your catalogue, processes and markets. Discuss scale and requirements in advance so that implementation and validation fit your needs.
Related glossary: Affiliate software, API
Discuss markets that fit your offer, delivery capabilities and objectives with your account manager. TradeTracker can combine international coordination with local market knowledge and publisher relationships. Relevant campaigns can be managed through the same interface. Each market still needs suitable materials, campaign conditions and technical checks.
Related glossary: International affiliate marketing, Cross-border e-commerce
Review clicks, recorded transactions, approvals and commissions using consistent periods, filters and statuses. A recorded conversion may still be reviewed or adjusted later. Real Attribution also shows eligible interactions and commission allocation under your model. Align definitions and measurement settings before comparing reports with other systems.
Related glossary: Analytics, Attribution
Prepayment makes funds available in advance for agreed campaign or payment obligations. Its effect on balances, invoicing and publisher payments depends on your agreement and account setup. Confirm those effects beforehand. An advance payment alone does not guarantee a particular payout time or improved campaign performance.
Related glossary: Prepayment, Payout frequency
A productfeed gives publishers structured product information, such as an item reference, price, availability and landing page. XML and CSV are common formats. Current, consistent data helps publishers display relevant products and direct visitors appropriately. The format alone does not increase conversions; data quality, updates and market fit matter.
Related glossary: Product feed
Provide links to relevant products, categories and offers, with clear destinations and current information. Deeplinks connect a recommendation directly to a suitable page. Measure which materials work for each placement and audience. Text links are not guaranteed to be the highest-converting format in every campaign.
Provide valid codes and offers with clear start and end dates, conditions and restrictions. Specify whether a code is general, exclusive or assigned to particular publishers. Align the landing page and reporting with the promotion. Voucher codes support promotion but do not guarantee additional or incremental revenue.
Related glossary: Voucher code, Incrementality
Supported HTML creatives can display a dynamic product selection or search function. Match the format, behaviour and permitted data processing to the publisher channel and creative specifications. Test destinations, mobile usability and tracking before release. Capabilities vary by integration and campaign.
Banners can present a brand, product or offer on an appropriate publisher channel. Use current images, readable messages and relevant destinations. Compare their contribution with other formats using consistent measurement rules. An impression or click is different from an approved conversion or a proven additional result.
Related glossary: Banner, Impression
The documented SOAP webservices provide access, according to your permissions, to information including campaigns, transactions, productfeeds, payments and creatives. They can automate reports and integrations. Request available access and documentation through your account. Agree data fields, update frequency and error handling with your developer, and never share API keys in chat.
Your account manager helps with campaign setup, publisher relationships and reviewing performance and improvements. Use clear objectives and consistent reporting definitions to agree next steps. Confirm specific fees, deadlines and responsibilities separately. Account management supports campaign development; it does not guarantee profitability.
Related glossary: Affiliate programme, Conversion rate optimisation
You need an offer publishers can recommend, a clear target audience and the resources to run a reliable campaign. TradeTracker works with established brands and startups; readiness matters more than the age of the business.
Prepare your website and purchase or lead journey, target markets, proposed commission and promotional materials. Identify who will implement tracking, review transactions and support publishers. Discuss these points with TradeTracker India so the campaign, management support and commercial agreement fit your business. An enquiry does not guarantee acceptance or activate tracking.
Related glossary: Advertiser, Affiliate programme, Tracking test
Start with the audience, markets and promotional methods that suit your offer. Review publisher applications and work with your TradeTracker account manager to identify relevant content, comparison, loyalty or other partners. Assess the channel and audience fit rather than selecting partners on traffic volume alone.
Use the available account communication tools and your account manager to approach suitable publishers with a clear proposition: products, commission, campaign rules, creatives and the intended market. Advertisers decide which applicants to accept. An invitation is the start of a conversation; it does not guarantee participation or sales.
Related glossary: Publisher, Publisher approval, Traffic quality
Agree the commission structure with your TradeTracker account manager. Product Groups can support different rates where product margins differ. Discuss any publisher-specific arrangements or commission tiers separately and confirm which settings apply to your campaign.
Document the percentage or fixed amount, the calculation basis, eligible products and publishers, and the start date. Test that the integration sends the correct product information and calculates the agreed commission. A commission rate sets the reward; Real Attribution determines how the applicable reward is allocated across eligible publisher contributions. Changing an attribution model does not, by itself, define a new product rate.
Related glossary: Commission groups, Commission rate, Real Attribution
Measure a representative page and checkout journey before and after the agreed tracking implementation under comparable conditions. Review network requests and script work, and compare loading speed, responsiveness and visual stability. Check mobile devices as well as desktop. Google's Core Web Vitals provide useful measures for those aspects of the experience.
Use the supported TradeTracker integration and check for duplicate tags or unnecessary additional scripts. Assess performance and tracking accuracy together: a fast page with a missing conversion event is not a successful implementation. Discuss the appropriate first-party, Hosted Tracking or S2S setup with your technical contact. Server-side reporting can change browser work, but it does not guarantee zero performance impact.
Related glossary: Client-side tracking, S2S tracking, Tracking test
Sources: Google: Core Web Vitals, TradeTracker FAQ: testing a tracking implementation
A controller decides the purposes and essential means of processing. TradeTracker acts in that role where it makes those decisions for its services. Assess the role for each processing activity covered by GDPR. Working with an advertiser or publisher does not automatically create joint controllership for every activity.
Related glossary: GDPR
Legitimate interest requires a defined interest, necessary processing and a balancing assessment of its impact on individuals. Document that assessment. Using limited or pseudonymous data does not automatically establish this basis. Assess any separate consent requirements for cookies or similar technologies as well.
Related glossary: GDPR
You are generally a controller for purposes and essential means you determine, such as your own newsletter. Your role may differ for other processing. For activities covered by GDPR, identify who decides and who acts on another party’s instructions, then record the resulting responsibilities in appropriate agreements.
For processing covered by GDPR, identify the purpose and an appropriate lawful basis before processing. Bases include consent, contractual necessity, legal obligation and legitimate interest, each with its own conditions. A technical tracking choice does not determine the lawful basis or replace a separate assessment of cookie requirements.
Related glossary: GDPR, Consent management
That depends on their roles in the specific processing. A processor acting on a controller’s instructions requires processor terms; joint controllers need a different arrangement allocating their responsibilities. For processing covered by GDPR, align the actual data flows with the applicable agreement.
Related glossary: Advertiser, GDPR
An organisation may be a controller for one activity and a processor for another. A joint-controller arrangement, processor terms and privacy information therefore serve different purposes. When reviewing documents for GDPR-covered activities, consider the purpose, data and allocation of roles for that particular processing.
Related glossary: GDPR
Identify which party processes which data, for what purpose and in what role. Responsibilities for information, individual rights and any required consent should match that setup. Use the applicable publisher agreement and any additional arrangements as the starting point for your collaboration.
Identify the data the provider receives and whether it acts on another party’s instructions or determines its own purposes. Align instructions, security, further service providers and deletion arrangements with that role. A technical connection or data transfer alone does not make the provider a joint controller.
Explain clearly which data is used, why, the relevant parties or recipient categories, and how visitors can exercise their rights and choices. Describe your actual implementation and link to relevant privacy and cookie information. Check that any sample wording fits your data flows before using it.
Related glossary: Transparency, GDPR
Provide an accessible way to manage cookie preferences and withdraw any consent. Make sure your consent platform and tracking implementation communicate and apply those choices. Direct questions about TradeTracker’s processing to its official privacy information and contact route. Cookie preferences and privacy requests have distinct effects.
Related glossary: Consent management, Transparency
Cookie and similar-technology rules concern storing or accessing information on a device. GDPR requires a lawful basis when personal data is processed. Both can apply to the same setup. A valid GDPR basis does not remove a separate device-related consent requirement.
Related glossary: Consent management, GDPR
No. Technologies without cookies can still access device information or process personal data. Assess their operation, purposes and applicable rules for each implementation. S2S, first-party tracking and fingerprinting do not provide a general exemption from required choices or a visitor’s refusal.
Related glossary: Cookieless tracking, Consent management
Respect the applicable choice throughout the relevant measurement flow. What can still be recorded depends on the implementation and applicable rules. Do not automatically switch technology to continue the same refused processing. Check how consent or refusal is communicated to the next steps.
Related glossary: Consent management, Affiliate tracking
A choice on the publisher site does not automatically authorise different purposes or parties at the advertiser. The advertiser’s implementation must apply the relevant choice there. Check consent signalling and the separate processing activities before interpreting differences in measurement.
Related glossary: Consent management, Conversion path
Agree which click reference and transaction data are sent, for what purpose, for how long and under whose responsibility. Order and click references can be personal data when linkable to an individual. S2S changes how data is transported; data-use and security requirements still matter.
Related glossary: S2S tracking, Click ID
Where consent is required, visitors need a genuine choice and an accessible way to change it. For EU/EEA audiences, make refusal and withdrawal straightforward and apply the choice in the technology. Leaving the website is not a substitute for a valid choice. Assess the rules applying to your Indian and international audiences separately.
Related glossary: Consent management
Retention depends on the data type, purpose and any legal obligations. For a particular dataset, confirm the applicable period and deletion or anonymisation process under the current arrangements. Do not assume one universal period covers account data, transactions, security logs and backups.
Related glossary: GDPR
For your collaboration, confirm where data is processed, which providers are involved and whether access or transfers occur from other countries. Transfers outside the EEA may need additional safeguards when GDPR applies. The server’s location alone does not describe every data flow.
Related glossary: Cross-border e-commerce, GDPR
Access should match the user’s task and permissions. Pseudonymisation and masking can reduce exposure, but pseudonymous data can still be personal data. Data protection requires an appropriate combination of access control, security, purpose limitation and retention rules.
Related glossary: GDPR, Transparency
Use TradeTracker’s official privacy contact route and describe the data or service concerned. Relevant references can help locate records; share only what is necessary. TradeTracker assesses the request and any applicable legal exceptions. A deletion request does not automatically require immediate removal of every administrative record.
Related glossary: GDPR, Transparency
Each party must identify the processing for which it is responsible and apply appropriate measures. Responsibility does not begin or end solely at a domain change. Align data sharing, visitor information and responsibilities with the actual collaboration and document them appropriately.
Related glossary: Affiliate tracking, GDPR
Review appropriate technical and organisational measures, such as restricted access, protected transmission, logging and procedures for incidents and data requests. Ask for current security information for the relevant service. A general FAQ does not certify a particular audit frequency, storage location, certification or recovery guarantee.
Related glossary: GDPR, Transparency
Use the privacy information and contact options on the official TradeTracker website. Describe your question or request and identify the relevant service or collaboration. Do not include passwords, API keys or complete customer files. Your account manager can help identify the appropriate contact route.
Related glossary: GDPR
Arrange individual access with your account owner or TradeTracker team. Specify which advertiser or publisher account the colleague needs and the work they should perform, such as reporting, campaign management or payment administration. Confirm the user controls and permissions available for that account before granting access.
Each colleague should use their own TradeTracker ID and verification methods. Do not share a password, verification code or API credential. Connecting accounts to a TradeTracker ID changes how that person signs in; it does not automatically expand permissions in those accounts. Review access when responsibilities change and have obsolete access removed.
Related glossary: Advertiser, Publisher, API
Source: TradeTracker ID: individual sign-in and existing permissions
Ask Tarun for an explanation or a practical example. For account-specific help, contact your TradeTracker team.
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