Blogs

Find the latest news from the performance marketing industry, tips and tricks on how to better your affiliate marketing, in depth topic analysis by our selected opinion leaders and a glimpse of life inside TradeTracker around the globe.

Increased consumer spending shows Singles Day success

Singles Day, or Guanggun Jie as it is known in China, has been an ever increasingly popular sales day that’s been making waves in global markets in recent years. Now one of the worlds largest online shopping days, 2019 sees the event reach its 11th year with Ali Express playing a key role. This year the brand saw a 25% increase in overall revenues, achieving a staggering $38.4 billion at its end of day tally.

For TradeTracker, this year also sees growth achieving results well beyond 2018. Across the globe, TradeTracker and Ali Express saw revenues increase by 300% compared to the previous year. Affiliates saw their commissions increase by an incredible 180% whilst also driving 130% more sales in 2019. Consumer spending has also helped results with average order values growing by 30% year on year.

This amazing result showcases that the affiliate channel can achieve significant growth on key sales days no matter what market they’re pushed in. TradeTracker could not be prouder to have contributed to another extremely successful year. Through strong partnerships with brands and key collaborations with publishers, Singles Day 2019 has shown itself to prove choosing TradeTracker can help you achieve growth never before realised.

Moving on from this successful day, the rest of November has more in store for both advertisers and publishers. With Black Friday and Cyber Week around the corner, now is the time to ensure you’re fully prepared to make this another record-breaking year in the performance marketing channel. Make sure you speak to your account manager today to book last-minute exposure, gain key offer placements and explore every possibility to help your brand grow to new heights with TradeTracker.

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Kelkoo Group

TradeTracker Italy conducted an insightful interview with the Kelkoo Group. In this interview, Kelkoo Group answered questions related to their experience with TradeTracker.com as well a deep dive into the work of a Google CSS Partner. “TradeTracker is a player we have been working with for years, not only in Italy, but in all countries where there is dual presence. I think [...]

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Conrad affiliated in multiple countries

We are pleased to inform you that Conrad is now affiliated with TradeTracker in multiple countries. They were previously only affiliated with TradeTracker Netherlands. From now on they are also live in the United Kingdom, Belgium, Denmark, Sweden, France and Italy. Conrad stands for technology and electronics made in Germany. And not only in Germany [...]

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TradeTracker wins European tender for NS International

TradeTracker has won the European tender for providing affiliate marketing services to NS International. After an intensive tendering process in which other Dutch and European affiliate networks participated, TradeTracker emerged as the best. Jan-Willem Besouw, Head of Industry Travel at TradeTracker Netherlands, is enthusiastic about winning the tender: “The strong position of TradeTracker in the [...]

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New Country Manager

TradeTracker strengthens their team in Spain with a new Country Manager, Tamara de Ruiter. As Country Manager, Tamara de Ruiter is responsible for the day-to-day management of TradeTracker Spain. “I appreciate TradeTracker’s confidence in me, and I’m delighted to have the opportunity to lead such a great team here in Spain.” Tamara worked at Laycos [...]

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