Increased consumer spending shows Singles Day success
Singles Day, or Guanggun Jie as it is known in China, has been an ever increasingly popular sales day that’s been making waves in global markets in recent years. Now one of the worlds largest online shopping days, 2019 sees the event reach its 11th year with Ali Express playing a key role. This year the brand saw a 25% increase in overall revenues, achieving a staggering $38.4 billion at its end of day tally.
For TradeTracker, this year also sees growth achieving results well beyond 2018. Across the globe, TradeTracker and Ali Express saw revenues increase by 300% compared to the previous year. Affiliates saw their commissions increase by an incredible 180% whilst also driving 130% more sales in 2019. Consumer spending has also helped results with average order values growing by 30% year on year.
This amazing result showcases that the affiliate channel can achieve significant growth on key sales days no matter what market they’re pushed in. TradeTracker could not be prouder to have contributed to another extremely successful year. Through strong partnerships with brands and key collaborations with publishers, Singles Day 2019 has shown itself to prove choosing TradeTracker can help you achieve growth never before realised.
Moving on from this successful day, the rest of November has more in store for both advertisers and publishers. With Black Friday and Cyber Week around the corner, now is the time to ensure you’re fully prepared to make this another record-breaking year in the performance marketing channel. Make sure you speak to your account manager today to book last-minute exposure, gain key offer placements and explore every possibility to help your brand grow to new heights with TradeTracker.