Archive 2017

After a very successful year headlining the Performance Marketing Insights event in 2016, we are proud to announce we will be returning to the recently rebranded PerformanceIn Live event this year as headline sponsors. At the Old Billingsgate Market in the heart of London’s financial district, an...

Advertisers starting with TradeTracker’s Real Attribution have the possibility to choose between a variety of models. Five out of the total of six attribution models reward touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this v...

Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behavior. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the n...

Many of the advertisers switching to Real Attribution were working or considering working with an “Assisted Model” in which assisted touchpoints are rewarded. In practice, there are big differences in the flexibility, performance, and ROI of both models. In this document we elaborate on the diffe...

On the 14th of July, Oman Air officially launched its first affiliate program in the UK in cooperation with TradeTracker. Both parties signed an exclusive contract, which allows Oman Air to be part of a quickly growing group of advertisers who will offer “Real-Attribution” to its publishers. Trad...

Last week, Deloitte published a detailed report on the programmatic market. Although the report mainly highlighted how programmatic (and video) advertising is flourishing, it also showed that eCPM for banner display advertising is decreasing year-on-year, with an average CPM of € 0.62 in 2016, 13...

TradeTracker turns the world of performance marketing upside down, Nextail and Telegraaf Media Group enthusiastic about Real Attribution. Thursday 6 July, the Real Attribution Launch Event for the Netherlands took place with launch partner Telegraaf Media Group. The turn-out was huge and the atte...

Determining the optimal attribution model in the online marketing world can be challenging. Many marketers try to find the “one correct answer” to this by using complex models and deep analyses on historical data. However, when starting with attribution, solely looking back on how commissions wou...

Since the start of Real Attribution, TradeTracker has seen that cashback publishers are changing their business models to adapt to new attributed remuneration models. Not only does this lead to more touchpoints, it has made cashback publishers less dependent on tenancies and increased the overall...

TradeTracker is continuing its fast expansion and growth phase. With operations delivering excellent results for advertisers and affiliates in all existing markets the time has come to enter the Latin-American countries starting from Mexico. The new office will start serving advertisers and affil...

TradeTracker’s Real Attribution models now provide advertisers with the possibility to reward all touchpoints involved in a conversion path, meaning that publishers are rewarded for their added value at every stage of the consumer journey. Within the Attribution settings advertisers have the poss...

As you probably know, TradeTracker has been shortlisted for the biggest international Performance Marketing Event ‘PI Live’ as Best Industry Choice of Network. We’re proud to have been shortlisted, but we strive to win the ‘Industry Choice of Network 2017’ award. TradeTracker asks you to vote for...

Since the launch of Real Attribution there has been a huge shift in the way publishers have been behaving and interacting with each other. As they are now rewarded for adding value through the whole consumer decision making process, they have begun to adopt different promotion methods in campaign...

It’s Father’s Day this Sunday the 18th of June. Each year, TradeTracker’s advertisers deliver a multitude of exciting promotions, offers, rebates and incentives, which are sent out in our daily campaign updates. This year will provide an excellent opportunity to match your promotions with Father’...

Carpetright & TradeTracker are pleased to announce their new partnership. Carpetright is the UK’s leading retailer in flooring, carpeting and beds. Following a recent webstore refresh, they are ready to take their existing affiliate program to the next level through the TradeTracker network, in p...