Boost conversions with Video Ads

Reach measurable outcomes through video campaigns that truly perform. TradeTracker’s Video Ads go beyond views and clicks to focus on genuine engagement and conversions that drive business results.

Video Ads Reinvented: Designed to Perform. Built to Convert.

Video remains the most compelling format in digital marketing today. It combines sight, sound, and motion to attract attention quickly and sustain viewer interest longer than static visuals. With our performance-based Video Ads, merchants gain a measurable, transparent, and performance-focused way to advertise, ensuring visibility that delivers both reach and tangible results.

Video Ads Outperform Every Other Format

Instant attention
Capture attention faster with rich video placements that hold interest throughout your message.
Stronger storytelling
Use motion and sound to deliver a story that resonates and builds trust.
Higher conversion impact
Influence purchasing decisions more effectively than traditional static or text-based ads.

Transparency that builds confidence

Real-time performance tracking
Monitor every view, engagement, and conversion across all placements instantly.
Actionable performance insights
Use detailed metrics to optimise creative performance and audience targeting.
Results-based accountability
Ensure complete accountability with campaigns measured only on genuine results.

A seamless fit within your marketing mix

Native publisher integration
Ads appear naturally within publisher environments, maintaining a smooth user experience.
Cross-device reach
Reach consumers wherever they engage, desktop, mobile, or app.
Trusted publisher network
Access a network of trusted publishers for quality exposure and brand-safe environments.

What Makes Performance Based Video Ads So Effective?

Performance-based Video Ads combine the creativity of video storytelling with precise measurement and accountability.
By engaging audiences across multiple touchpoints, they not only capture attention but also deliver actionable insights to optimise campaigns.

Proven effectiveness of Video Ads

Merchants who use video see measurable uplift in engagement, retention, and conversion.
Independent research and platform data consistently show the strength of video as a full-funnel medium

4x more clicks

Video generates significantly more clicks than standard banner formats, offering improved engagement efficiency.

More sales

Viewers are substantially more likely to purchase after watching a relevant video.

Greater brand recall

Motion and sound strengthen memory retention, helping audiences remember your message longer.

Higher completion rates

Users are more likely to watch video ads through to the end, especially in premium placements.

Increased trust and loyalty

Authentic storytelling builds emotional connections that encourage repeat engagement.

Better overall performance

Campaigns using Video Ads consistently outperform static ad campaigns in retention, engagement, and ROI.

Key benefits of Video Ads

Measured performance

Track every view, and interaction to see precise results.

Cost efficiency

Pay only when your campaign achieves measurable engagement or conversion.

Improved user experience

Deliver ads that feel natural, not disruptive, within publisher content.

Reliable transparency

Access full-funnel reporting that provides a clear view of success.

Device-Specific Video Formats

TradeTracker ensures your video ads are optimised for every device and environment, delivering maximum performance and seamless viewer experiences. Our platform adapts each creative dynamically to the device, screen size, and context where it is viewed.

Flexible Video Formats for Every Device

Deliver videos in multiple formats such as in-stream, out-stream, or native so that your campaign works seamlessly across desktop, mobile, and app placements without additional modifications.

Supported Resolutions

Our platform supports HD, Full HD, 4K, and adaptive bitrate streaming to ensure high-quality playback. The system automatically selects the optimal resolution based on device, screen size, and network conditions.

Mobile playback optimisation

Vertical video support

Videos are optimised for portrait orientation and social-style viewing, ensuring higher completion rates and engagement on mobile devices. Placement adapts to fit native app and mobile web environments naturally.

Adaptive playback

Bitrate and resolution adjust dynamically in real time according to network speed, reducing buffering and ensuring smooth, uninterrupted video experiences for every viewer.

In-app placement

Delivered natively within mobile applications, videos integrate seamlessly into user flows, maintaining engagement without disrupting navigation or user experience.

Tablet video delivery

Responsive layout rendering

Video creatives automatically adjust to varying tablet screen dimensions and orientations. This ensures consistent playback quality and full-frame visual presentation across all devices.

Interactive ad compatibility

Supports interactive overlays and calls-to-action for tablet environments. This enables richer engagement opportunities and higher interaction rates during video playback.

Touch-optimised controls

Playback and engagement elements are designed for touch responsiveness, creating a fluid user experience that aligns with natural tablet navigation behaviours.

Desktop video experiences

High-definition display quality

Videos render in Full HD or 4K resolution on larger screens to deliver detailed visuals ideal for brand storytelling and awareness campaigns viewed during active browsing sessions.

Multi-environment integration

Compatible with in-stream and out-stream placements across publisher websites. So, your creative performs effectively in both content-rich and standalone environments.

Extended dwell time advantage

Desktop placements support longer video formats and higher dwell times. This lets advertisers communicate more complex narratives without compromising engagement.

Why use TradeTracker Video Ads?

TradeTracker combines performance precision with trusted network quality to help merchants advertise more effectively.

Cross-platform reach

Deliver consistent campaigns across desktop, mobile, and app placements.

Transparent performance

See exactly what you’re paying for, with every result tracked in real time.

Publisher quality

Benefit from placements within reputable, brand-safe publisher environments.

Seamless control

Manage and analyse campaigns easily within your TradeTracker dashboard.

Built for measurable growth

Gain confidence with performance marketing designed for real impact.

Measurable outcomes across all platforms
Data-driven optimisation for ongoing improvement
A model that rewards only verified results

Video Ads FAQs

FAQs for merchants

How can I start using Video Ads as an advertiser?

To get started, log in to your merchant dashboard and upload your video under Affiliate Management > Promotion Material > Videos. You add basic metadata such as a name, category, target URL, and call-to-action text. Once uploaded, the video becomes available to affiliates within the campaign and can start generating engagement and conversions based on your configured commission settings.

How do Video Ads work within a TradeTracker campaign?

Video Ads are uploaded as campaign promotion material and distributed by affiliates across their content. Playback, engagement, clicks, and conversions are tracked within the same attribution framework as other TradeTracker creatives.

What video formats and specifications can I upload?

You can upload MP4 or WebM videos up to 90 seconds long. There are no fixed dimension requirements. Videos can be horizontal, vertical, or square and will adapt to different placements used by affiliates.

When does video playback start and count as engagement?

A video only starts playing when it is fully visible in the user's viewport. Engagement is counted in completed 3-second chunks of verified playtime. Partial viewing does not count.

How are Video Ads billed?

You are charged per completed 3-second chunk of video playtime. This ensures you only pay for actual viewing time rather than impressions or assumed visibility.

Can I still use standard CPA commissions with Video Ads?

Yes. If a user clicks the video or its call-to-action and completes a configured action, the regular CPA commission applies. Video engagement commissions and CPA commissions are calculated separately.

Where do I set video engagement commissions?

Video engagement commissions are configured in the campaign commission table. You can define values per segment or per affiliate, alongside your existing click-based commission rules.

What reporting is available for Video Ads?

You can monitor video starts, playtime, completed chunks, clicks, and total video-related costs in real time. Reporting is aggregated per video, affiliate, and date for full transparency.

How are Video Ads costs shown on invoices?

Video engagement commissions appear as a separate line item on invoices and payment notices. This keeps video costs clearly distinguishable from standard CPA-based commissions.

FAQs for affiliates

Where can I find Video Ads in my affiliate account?

You can access Video Ads by logging into your affiliate dashboard and navigating to Creatives > Videos. Filters are available to show videos from campaigns you are subscribed to.

How do I generate a Video Ad for use on my website?

Select the video you want to promote and click Generate code. You can customise the video settings and then copy the generated HTML embed code for use on your website or supported channels.

Which elements of a Video Ad can I customise?

Before generating the embed code, you can customise layout options, call-to-action placement, CTA text, supporting text, button text, colours, hover behaviour, video size settings, running text lines, and rich text blocks below the video.

Can I preview the Video Ad before publishing it?

Yes. A live preview is shown while you configure the video. Any changes you make are reflected immediately in the preview window before you copy the embed code.

How are clicks and conversions from Video Ads tracked?

Clicks from Video Ads are tracked as part of the regular conversion path. If a user clicks through the video and completes a configured action, the conversion is recognised within the attribution window.

How does video engagement commission work for affiliates?

In addition to standard clickout commissions, you may earn video engagement commission based on play depth. For every completed 3-second chunk of video playtime, a commission is awarded if the merchant has enabled this commission type.

When does video playtime count as engagement?

Video playtime is only counted when the video is fully visible in the user's viewport. Engagement is measured in completed seconds and grouped into 3-second chunks.

Which performance metrics are available for Video Ads?

You can track video starts, clicks, total chunks played, completed playtime in seconds, video completes, and the additional commission earned from video engagement.

READY TO...

Run video ads?

Start your campaign
Upload your creative, define goals, and launch within minutes. Begin reaching audiences where they engage most.
Optimise for performance
Use real-time data to refine targeting, creative, and spend. Every insight helps improve results and efficiency.
Measure what matters
Track performance transparently across every stage of the campaign.