Campaigns and seasons
Read articles about affiliate marketing, publishers, content, measurement, e-commerce and market developments.
2020
- Will 2021 be a last-minute year?
Although travelling is a bit difficult at this moment in time with Bonaire, Curacao and Aruba as minor exceptions. According to RTL News and the ANVR; people are starting to search for their summer holidays for 2021. It is expected by the beginning of next year there will not be too much of a cha...
- Show consumers some love this Valentine’s Day
The day of love and romance is almost upon us! Friday the 14th of February is known to many around the world as Valentine’s Day, a day to celebrate the love we have for our partners, family and friends. Whilst not everyone is too keen on the day from a personal perspective, Valentine’s Day still […]
2019
- Getting ready for Q4
It goes without saying, that especially in recent years, Q4 is the prime sales period of the year for many advertisers in eCommerce. Historically in the UK, the end of year sales was traditionally reserved for the build-up to Christmas, Boxing Day and the January sales period going into the follo...