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TradeTracker’s International Performance Marketing Award submission

Real Attribution Launch Event With Launch Partner TMG

We’re Global

TradeTracker is internationally present, and as members of the online community, we know better than anyone the internet’s ability to make national borders irrelevant.

Our global office presence helps us remain approachable and relevant to individual national markets, while also opening a network of potential international partners.

An ambition to grow has led to our presence in over 19 different countries, while we continually make plans for our next big venture.

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Find the latest news from the performance marketing industry, tips and tricks on how to better your affiliate marketing, in depth topic analysis by our selected opinion leaders and a glimpse of life inside TradeTracker around the globe.

27 November, 2018 by rpelgrim TradeTracker

TradeTracker continues its Global expansion into Argentina TradeTracker is continuously growing at a fast pace as part of its global expansion plan. With operations delivering outstanding results for advertisers and affiliates in all existing markets – and the introduction of a Real-Attribution model – the time has come to enter the third Latin-American country, Argentina. […]

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13 November, 2018 by rpelgrim TradeTracker
11.11 - Singles Day TradeTracker

Singles Day is one of the greatest online discount events and a popular holiday that has come over from China. At Alibaba (Ali Express) Singles Day was held for the tenth time this year and again it broke all records. A turnover of 1 billion dollars was realised within 85 seconds from the start. Ultimately […]

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16 October, 2018 by Gui Gagliardi TradeTracker News

TradeTracker are pleased to announce success after a brilliant evening at the International Performance Marketing Awards. This year’s ceremony saw TradeTracker receive the award for Best Performance Marketing Campaign in the MENA region highlighting our work with Sun & Sand Sports. Utilising TradeTracker’s experience and publisher relationships within the MENA region via “good influencer management”, […]

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TradeTracker are pleased to announce we have been shortlisted for 6 entries in the 2018 International Performance Marketing Awards. Categories include Best Full Service Network and Best Performance Marketing Technology as well regional entries spanning the globe. 2018 has seen TradeTracker grow around the world, with new markets allowing us to operate a truly borderless […]

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16 July, 2018 by Magdalena Pekalska TradeTracker

Affiliate Summit East 2018 On July 29th, TradeTracker.com will be attending the Affiliate Summit East 2018 event in New York. TradeTracker.com is looking forward to an action-packed event and the opportunity to network with publishers, bloggers, media owners, traffic sources, advertisers, global brands and agencies. CEO & Founder, Paul van Doorn will once again be […]

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06 July, 2018 by Magdalena Pekalska TradeTracker News

We are pleased to announce our new exclusive partnership with Lacoste. As of today, publishers in the UAE and KSA will now be able to sign up with TradeTracker to promote Lacoste’s Affiliate Program. This program will give all publisher types the opportunity to work with a top retailer in the region which offers a wide range […]

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09 August, 2017 by pkeckeis Attribution TradeTracker

Advertisers starting with TradeTracker’s Real Attribution have the possibility to choose between a variety of models. Five out of the total of six attribution models reward touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of “Insights” we will dive into this custom model […]

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29 July, 2017 by pkeckeis Attribution TradeTracker

Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behavior. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the number of active publishers, average conversion path length, number of touchpoints […]

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20 July, 2017 by TradeTracker UK Attribution TradeTracker

Many of the advertisers switching to Real Attribution were working or considering working with an “Assisted Model” in which assisted touchpoints are rewarded. In practice, there are big differences in the flexibility, performance, and ROI of both models. In this document we elaborate on the difference between “Assisted Commission” setups and “Real Attribution”. When using […]

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08 July, 2017 by pkeckeis Attribution TradeTracker

Last week, Deloitte published a detailed report on the programmatic market. Although the report mainly highlighted how programmatic (and video) advertising is flourishing, it also showed that eCPM for banner display advertising is decreasing year-on-year, with an average CPM of € 0.62 in 2016, 13 cents lower than the year before: a decrease of approximately 20%. Premium sold display […]

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