Real Attribution | Dive into custom attribution model

29 March, 2019by yana

Advertisers starting with TradeTracker’s Real Attribution have the possibility to choose between a variety of models. Five out of the total of six attribution models reward touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of “Insights” we will dive into this custom model and elaborate on the customisation possibilities and the effects of this custom model.

Previous:

Real Attribution: Changing consumer behavior

Real Attribution: Changing consumer behavior

Next:

Real Attribution: From competition to cooperation

Real Attribution: From competition to cooperation