HEMA, one of The Netherlands’ largest retail chains, is mostly known for her unique product range and unique approach of the market. An approach that HEMA also implements when it comes to performance marketing, where adding value throughout the entire customer journey and expanding personal relations with publishers are focal points. Supported by this approach, HEMA’s performance channel has achieved a significant growth. Download the case study to read the full story!
30% revenue increase
Thanks to changing Last Click to Reall Attribution and by adding the new approach, HEMA has been introduced by TradeTracker to extra possibilities to optimise campaigns and this shows in the results.
– Daniel Franco,
Sr. Online Marketeer