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ArgentinaCase Study: Transavia
Transavia previously managed affiliate activities in-house via a white label platform. Although the program ran well and tracked reliably, in-depth program strategy did not match Transavia’s ambitious growth strategies and targets. Transavia decided to look at growth opportunities for their affiliate channel, making the switch towards TradeTracker, an open fullservice network for their global affiliate activities. After the switch from a closed to an open network the remuneration models were revised as well to put the emphasis on the full customer journey instead of the last-click focused publishers only. Download the case study to read the full story!
Segment
Flight Tickets
Cooperation
- Since April 2018
Attribution model
Time-Decay
Involvement
+500 more active publishers than within the direct program
Result
Nominated for the 2019 IPMA Best Campaign award.
Thanks to the cooperation with TradeTracker, we were able to expand our reach in the affiliate channel drastically. Because of this expansion, we managed to create a huge growth in performance. After a good starting phase of the new cooperation, we switched to the Real Attribution possibilities at TradeTracker. This change gave us the next boost in the affiliate channel, where we noticed that we were promoted more and more by upper funnel affiliates. This was the goal of Transavia for a long time and to our satisfaction, we now managed to reach this goal. We are now working on and looking forward to the next big change in our network, to create the next boost in performance!
– Matthijs Ophuijsen,
Campaign Specialist
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