Blogok

Találja meg a teljesítmény marketing iparág legfrissebb híreit, értesüljön a legújabb tippekről és trükkökről, melyek az Ön affiliate marketing kampányának teljesítményét is növelhetik. Itt értesülhet a legmenőbb véleményvezérek által végzett elemzésekről és a TradeTracker-en belüli életről.

TradeTracker.com launches revolutionary Conversion Path Tracking tool

LONDON, United Kingdom, 21 September 2016

TradeTracker shakes-up the market by providing detailed insight to publishers on their position in the conversion path. In a market where the last click model is predominantly applied, much effort is made by publishers to obtain that position in the customer journey towards conversion. However, more than 95% of all affiliate transactions involve more than one affiliate promoting a campaign. TradeTracker’s Conversion Path Tracking tool gives publishers that much required information to better compete in their niche to generate results for the advertiser’s campaigns and, consequently, be rewarded appropriately.

Advertisers are given full detail to explore all interactions their customers have with affiliates promoting their campaigns. Being able to identify those affiliates predominantly involved at the beginning of the customer journey, but missing out on their converting capabilities, enables advertisers to value and remunerate adequately. It allows for better long-term relationships and securing publisher involvement at all stages in the customer journey.

Publishers have the possibility to review their position and analyse their results against other publishers competing for their piece of the commission-pie. Being able to review other site types and channels their visitors are involved with, allows publishers to invest in those activities which result in satisfying the advertisers’ needs best. Curious minds have the ability to get even more details on their position compared to other publishers, taking things up a notch from site type only. When publishers enable their details to be shared with others in “public mode”, it allows them to review site names from those publishers who’ve enabled the same. Consequently, for those publishers who continue to operate in “private mode” have access to site type details only – indicating peers as “blog” or “comparison site” for example.

TUI comments on the revolutionary tool: “TradeTracker’s conversion path tracking helps us to optimise our publisher channel based on the roles our different publishers have in the customer journey”.

Are you ready to expand your position in the ecosystem? Join a winning team and get started now!

###

For further information or comment, please contact:
Philip Keckeis
Director International Operations
pkeckeis@tradetracker.com
+31 88 8585 588

Talán szeretné...

Új funkció – Mobilalkalmazások követése és mobil metrika

A TradeTracker legújabb funkciója, a Mobil Metrics lehetőséget ad arra, hogy mobilalkalmazásukat kampányukhoz hozzáadják és így nyomon tudják követni az alkalmazástelepítéseket, alkalmazásindításokat és az alkalmazáson belüli vásárlásokat az eszközök közötti érintkezési pontok lekövetésével, így a kiadók ennek megfelelően kerülnek jutalmazásra. Mi az a Mobil Metrics? Manapság közel 250 milliárd mobilalkalmazást töltenek le évente. A letöltések [...]

Olvasson tovább

A kiszámíthatatlan idők és a teljesítmény alapú marketing

A gazdasági életben a kiszámíthatatlan időszakok befolyásolhatják az üzletvitelt, valamint hatással lehetnek a (marketing) költségvetésre és az egyéb üzleti kiadások bővítésére, megosztására vagy adott esetben korlátozására. Ugyanakkor a legalacsonyabb kockázatú kiadás, ami minden esetben kizárólag a tényleges teljesítményen alapul, az Affiliate Marketing. Az alábbiakban el is magyarázzuk, hogy miért. A koronavírus és a fogyasztói magatartás [...]

Olvasson tovább

TradeTracker continues its Global expansion into Argentina

TradeTracker continues its Global expansion into Argentina TradeTracker is continuously growing at a fast pace as part of its global expansion plan. With operations delivering outstanding results for advertisers and affiliates in all existing markets – and the introduction of a Real-Attribution model – the time has come to enter the third Latin-American country, Argentina. [...]

Olvasson tovább

11.11 Singles Day

Singles Day is one of the greatest online discount events and a popular holiday that has come over from China. At Alibaba (Ali Express) Singles Day was held for the tenth time this year and again it broke all records. A turnover of 1 billion dollars was realised within 85 seconds from the start. Ultimately [...]

Olvasson tovább