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4 days ago

TradeTracker.com

We are currently at the midst of E-Commerce Brazil 2019 at the Transamerica Expo Center-SP. Visit our TradeTracker booth (C-59) to understand the Power of Performance and find out more about Real Attribution. #tradetracker #realattribution #ecommercebr2019 #ecommerce #ttbr #tradetrackernoecommercebr #performancemarketing #affiliatemarketing #digitalmarketing #marketing ... See MoreSee Less

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3 weeks ago

TradeTracker.com

About last week..On thursday june 20th TradeTracker hosted the TradeTracker en Seine event in the famous waters of Paris. All that attended contributed to a great night where publishers,… ... See MoreSee Less

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Latest Videos

TradeTracker’s International Performance Marketing Award submission

Real Attribution Launch Event With Launch Partner TMG

Internationaal bereik

Met kantoren in 19 landen is TradeTracker sterk internationaal vertegenwoordigd.

Hoewel het internet geen grenzen kent, zorgt de aanwezigheid van onze eigen medewerkers voor inzicht en waardevolle kennis van de lokale markten.

Wij spreken de taal en organiseren ontmoetingen met de belangrijkste partijen. Hierdoor zijn wij in staat om snel te schakelen, en kunnen wij campagnes en resultaten nog beter optimaliseren

North America

Our Approach to Cookies

Tech jargon exists on a huge scale, an internet text book can contain such an extensive appendix list you could liken it to a medical journal’s. One term which you’re sure to have stumbled across, but may not be sure of its actual function is the affably named ‘cookies’.
Ever noticed how web advertising can sometimes follow your browsing habits? When scanning for tickets to an underground music festival, and the next few days you’ll start seeing ads for the exact same obscure event! It’s no mind-boggling coincidence, it’s actually just because you’re browsers been cookied (don’t stress, it won’t hurt you). Cookies are essentially a small technology used by your web browser to understand how you prefer to navigate online. Keeping your preferences, login information and shopping cart contents on hand for you for when return any pages.

For the purposes of Affiliate Marketing, the value in cookies is their ability to recognise a link or ad in which a visitor to a site clicks on. They include a rich ability to remember the date and time of a click, right through to the kind of websites or content in which a visitor enjoys.
Most valuable to those of us in the online advertising is the first-party cookie. This is comes into effect when a visitor ventures to a publishers page, then clicks on an advertisers creative ad, from there the browser receives the tracking cookie which captures the information of the advertiser, publisher, the specific creative ad and the commission amount. All stored information is governed by a set of data ‘parameters’ identifying which information is anonymously stored for attribution.