E-commerce and conversion

After a successful Black Friday week in which a record number of sales were made the focus for online shops will now turn to the upcoming holidays. This is the last chance for online stores to round off an already successful year. Due to the coronavirus crisis, many retailers have moved online. T...

Although every online store is different, they all have the same goal, selling. Once shoppers have arrived at your online shop, you naturally want them to convert into a customer. We have put together a list of 5 conversion killers you can get started with today, so that fewer shoppers drop out d...

It was expected that the coronavirus crisis would impact our finances, but no one could imagine that fewer than 151.4 million smartphones would be sold this year compared to the same period in 2019. It seems that we are all just waiting a little longer before we buy a new smartphone. Numbers Due ...

Online Shopping Opportunities June is one of the most active and eventful months of the year for many people. Not only because the sun is showing more often, but also because it is the holiday season. Normally the question immediately arises “What are we going to spend our vacation money on?”, Bu...

After months of planning the best deals and offers between advertisers and publishers, Cyber Weekend is finally over. Including Black Friday, Cyber Weekend has grown to become one of the largest sales events in retail and e-commerce history. This year is no different, with the results now in we’r...

Singles Day, or Guanggun Jie as it is known in China, has been an ever increasingly popular sales day that’s been making waves in global markets in recent years. Now one of the worlds largest online shopping days, 2019 sees the event reach its 11th year with Ali Express playing a key role. This y...

The Back2School period is now here. This is the transition period between the end of the summer holidays and the start of the new school year. For most people, this also means a new start which is often accompanied by good intentions. In this recurring period, consumers demonstrably spend (more) ...

Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behavior. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the n...

LONDON, United Kingdom, 21 September 2016 TradeTracker shakes-up the market by providing detailed insight to publishers on their position in the conversion path. In a market where the last click model is predominantly applied, much effort is made by publishers to obtain that position in the custo...

Arriving on sunny Sunday afternoon in Barcelona you immediately feel the energy of this vibrant city. We’re excited to come here for the Global Ecommerce Summit 2016! The program comprises a wealth of information from how policy makers are working making our lives easier in regards to cross-borde...

DUBAI, UNITED ARAB EMIRATES, 13 May 2016 Ecommerce Europe is delighted to welcome TradeTracker.com as a new Business Partner of Ecommerce Europe. Ecommerce Europe Business Partners are the preferred suppliers of the European e-commerce industry. TradeTracker.com is the first performance marketing...