Archive 2019

After months of planning the best deals and offers between advertisers and publishers, Cyber Weekend is finally over. Including Black Friday, Cyber Weekend has grown to become one of the largest sales events in retail and e-commerce history. This year is no different, with the results now in we’r...

Singles Day, or Guanggun Jie as it is known in China, has been an ever increasingly popular sales day that’s been making waves in global markets in recent years. Now one of the worlds largest online shopping days, 2019 sees the event reach its 11th year with Ali Express playing a key role. This y...

LONDON – On the 21st of October 2019 TradeTracker succeeded at being awarded twice during the annual International Performance Marketing Awards. As well as achieving the Highly Commended title for its case with Sephora in the MENA region, TradeTracker also won an award for Best Performance Market...

October has arrived and that can only mean Halloween is around the corner! As the nights get longer and the temperatures start to drop, it’s time to pick the right pumpkin and get ready for a night of frightful joy as we approach the 31st of the month. This is a great time for brands […]

It goes without saying, that especially in recent years, Q4 is the prime sales period of the year for many advertisers in eCommerce. Historically in the UK, the end of year sales was traditionally reserved for the build-up to Christmas, Boxing Day and the January sales period going into the follo...

This year you can vote for Real Attribution in the Best Technology category by visiting the IPMA site here and selecting TradeTracker at section 16, which you can skip to. TradeTracker is extremely pleased to announce we have been nominated for a record 9 entries at this year’s International Perf...

The Back2School period is now here. This is the transition period between the end of the summer holidays and the start of the new school year. For most people, this also means a new start which is often accompanied by good intentions. In this recurring period, consumers demonstrably spend (more) ...

TradeTracker’s newly released Exclusive Voucher Code feature opens up a world of new Affiliate Marketing possibilities. A world in which you can track and reward through voucher codes that are exclusive to your one specific affiliate of choice. A world in which you can expand your Affiliate Marke...

Coming to the end of Q1 with holiday season set to kick off for 2019, we spoke to Colin Carter of Weather2Travel.com to discuss the important role of content sites within the affiliate industry and the changing landscape towards the future. Weather2Travel.com is quite a unique concept within the ...

For the second of our Publisher Spotlight blogs of 2019, we spoke with Ross Attwood, Retailer Partnerships Manager of Give as you Live to discuss the origins of their brand and what sets them apart from the Cashback/Reward scene in the UK. What can you tell me about Give As You Live and how did t...

Returning for 2019 is the first of our Publisher Spotlights of the year. This month we spoke to Tom Driehuis of Orangedotcom to discuss how advertisers can benefit by moving their search engine advertising into the affiliate channel. When and how did Orangedotcom start and enter into the affiliat...