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Advertisers starting with TradeTracker’s Real Attribution have the possibility to choose between a variety of models. Five out of the total of six attribution models reward touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of “Insights” we will dive into this custom model […]

Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behavior. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the number of active publishers, average conversion path length, number of touchpoints […]

Many of the advertisers switching to Real Attribution were working or considering working with an “Assisted Model” in which assisted touchpoints are rewarded. In practice, there are big differences in the flexibility, performance, and ROI of both models. In this document we elaborate on the difference between “Assisted Commission” setups and “Real Attribution”. When using […]

Last week, Deloitte published a detailed report on the programmatic market. Although the report mainly highlighted how programmatic (and video) advertising is flourishing, it also showed that eCPM for banner display advertising is decreasing year-on-year, with an average CPM of € 0.62 in 2016, 13 cents lower than the year before: a decrease of approximately 20%. Premium sold display […]

Determining the optimal attribution model in the online marketing world can be challenging. Many marketeers try to find the “one correct answer” to this by using complex models and deep analyses on historical data. However, when starting with attribution, solely looking back on how commissions would have been allocated to touchpoints is not the way […]

Since the start of Real Attribution, TradeTracker has seen that cashback publishers are changing their business models to adapt to new attributed remuneration models. Not only does this lead to more touchpoints, it has made cashback publishers less dependent on tenancies and increased the overall number of conversions as well! In order to increase performance-based income, publishers now also […]

TradeTracker’s Real Attribution models now provide advertisers with the possibility to reward all touchpoints involved in a conversion path, meaning that publishers are rewarded for their added value at every stage of the consumer journey. Within the Attribution settings advertisers have the possibility to set the Attribution Window length. This window can be any length up to a year, […]

Insights – Real Attribution, from competition to cooperation Since the launch of Real Attribution there has been a huge shift in the way publishers have been behaving and interacting with each other. As they are now rewarded for adding value through the whole consumer decision making process, they have begun to adopt different promotion methods in campaigns that […]

Alennuskoodit ovat tehokas tapa kasvattaa verkkokaupan myyntiä ja saada uusia asiakkaita. TradeTrackerin yhteistyökumppani Cuponation.fi paljastaa miksi. 1. Konversiosi kasvavat Alennuskoodit kannustavat epävarmoja asiakkaita ostamaan, jolloin ostoskorien hylkäämisiä tapahtuu vähemmän. Alennuskoodin avulla käyttäjä uskoo, että ostos kannattaa tehdä juuri nyt. Epävarmat asiakkaat jäävät usein harkitsemaan ostostaan, ja osa päätyy lopulta jättämään ostoksen kokonaan tekemättä. 2. Ostoskorin […]

TradeTrackerin järjestelmä sai uuden ulkomuodon ja uuden verkkosivun. Listasin kolme omasta mielestäni parasta uutta ominaisuutta. 1. Tavoitteet Tämän koukuttavammaksi ei voi affiliate-mainonnan tekeminen muuttua. Jokainen julkaisija ja mainostaja voi asettaa sivustolleen tai kampanjalleen tavoitteet. Heti sisäänkirjautuessa silmille avautuu, missä vaiheessa päivää/kuukautta/vuotta mennään tavoitteiden osalta. Julkaisijoille tavoitteiden asettaminen ja tulosten seuranta on päivittäinen rutiini, mutta mainostajillemme […]