Real Attribution: From competition to cooperation

Since the launch of Real Attribution there has been a huge shift in the way publishers have been behaving and interacting with each other. As they are now rewarded for adding value through the whole consumer decision making process, they have begun to adopt different promotion methods in campaigns that use Real Attribution. A lot of publishers are now seeing the value of cooperating with other publishers instead of fighting for the last click. Here, TradeTracker will delve into the value created for both advertisers and publishers when publishers move from competing to cooperating.